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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

The rapid increase in social media channels has provided new opportunities to build relationships with promising franchisee prospects, but it also has brought new levels of confusion, uncertainty, and a feeling of overload.
  • Franchise Update
  • 7,664 Reads 154 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 5,282 Reads 1,023 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 5,964 Reads 195 Shares
By its very definition, the word "leader" evokes the concept of change. Leaders take us toward or away from something, into a new reality.
  • Jon L. Luther
  • 3,159 Reads 1 Shares
How happy are your franchisees? In an honest and lucid moment, would they encourage other candidates to invest in your franchise, or tell them to run like the wind? If given the chance, would they make the same investment again or hightail it in another direction--and how would you know? Have you anonymously contacted franchisees to pose these questions, conducted a franchisee satisfaction survey, or are you just relying on a gut feeling?
  • Joe Mathews
  • 4,926 Reads 127 Shares
Franchise Payments Network processes payments for more than 120 franchise chains across the retail, restaurant, service, and lodging sectors. This makes us uniquely positioned to provide a snapshot of the economy in franchising. Over the next few issues we are going to drill down and decipher what we are seeing in payment trends in the franchise space, with the goal helping you make better operational and marketing decisions. Let's begin with a 30,000-foot look at how consumers pay for transactions in franchise businesses
  • Tom Epstein
  • 6,716 Reads
The new Google+ network has debuted. The social media community is scrambling to figure out what it's good for and where it may be going.
  • Daniel Lieberman
  • 3,556 Reads 8 Shares
Last month I discussed three steps for businesses to get started in social media.
  • Erica McClenny
  • 9,126 Reads 2,317 Shares
The stagnant economy. Sustained unemployment. Rising food and gas prices. It's no wonder consumers are more value-conscious than ever before.
  • Denise Lee Yohn
  • 5,763 Reads 30 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,317 Reads 183 Shares
Online marketing, social media, and social commerce have created an environment that places an increased burden on franchise marketing departments.
  • Keith Klein
  • 11,207 Reads 1 Shares
Sonny’s BBQ
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Franchisors and franchisees will always face the challenge of living harmoniously in two business worlds that are not quite the same.
  • Steve Olson
  • 2,729 Reads 3 Shares
Franchisors seeking to build a loyal customer following and remain competitive in 2011 must develop and deliver national and local marketing programs for their franchisees--deploying the latest social media tools in addition to their traditional methods.
  • Kerry Pipes
  • 4,416 Reads 168 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 7,254 Reads 1 Shares
From what you read in the media, does it feel like 88 percent of ad dollars are still being spent on old media?
  • Michael Sick
  • 8,509 Reads 1,021 Shares
When Shelly Sun and her husband JD founded BrightStar, their full-service healthcare staffing agency in 2002, the concept was rooted in their experiences searching for quality care for JD's sick grandmother. "We were managing multiple relationships and thought how great it would be to have one company handle the entire continuum of care," says Sun, CEO of BrightStar.
  • Debbie Selinsky
  • 7,336 Reads
Mobile applications allow customers to choose location, menu, and to select from the menu.
  • James Stewart
  • 3,478 Reads 110 Shares
Allow me to share something that is staggering to me. I spend thousands of dollars a year with many companies that have no idea I exist - and so do you.
  • Scott Klososky
  • 2,102 Reads 2 Shares
Many reputable marketing firms and agencies have dubbed 2011 as "the year of social"... and with good reason.
  • Erica McClenny
  • 2,954 Reads 5 Shares
In launching Naked Pizza, our argument has never been that a healthier pizza is going to save the day, but rather that every "new" business should and can have a social strategy--a strategy that positively affects someone or something along the continuum. If you don't, then maybe you don't have a business. To us, mission, profit, and scale are inseparable. So far, so good.
  • Robbie Vitrano
  • 4,013 Reads 58 Shares
Listening is one of the fundamental principles of social media and Web 2.0.
  • Franchise Update
  • 2,630 Reads 5 Shares
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Google Places, Google's local business directory, which is tightly integrated with Google Maps, is now accepting applications from businesses in selected U.S. markets to have Google photographers take professional photographs of their premises, including interior shots.
  • Daniel Lieberman
  • 2,514 Reads 6 Shares
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
  • Paul Segreto
  • 2,818 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
  • PRESS RELEASE
  • 2,915 Reads 1 Shares
In early 2008, Moe's Southwest Grill was still something of a newcomer in Mexican fast-casual segment. But in the eight years since it had been founded, not much new work had been done on either the restaurant prototype or its menu. So when Focus Brands acquired the franchisor in August 2007, then CEO Steve Romaniello reached out to Paul Damico to see if he was interested in not just running the brand, but freshening it up and reenergizing it.
  • John Carroll
  • 19,941 Reads 2 Shares
Today's customers are omnipotent. It really is the consumer--customer or guest, however you name them--who owns your brand. They make the rules now. Then they sit in judgment and deliver the verdict to their friends and family, often with their opinions amplified on Facebook, Twitter, YouTube, and Yelp!
  • Jack Mackey
  • 3,525 Reads 1,023 Shares
Terri Miller knows how marketing is supposed to work. She has served as the marketing director in the travel franchise division at Carlson Companies and spent time on the agency side where she worked with clients such as Century 21 and Toro.
  • Kerry Pipes
  • 10,330 Reads 2 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 8,527 Reads
Franchise Update magazine, published by Franchise Update Media Group (FUMG), launched its new look and feel with the Q2 2011 issue. The latest edition shows off the design facelift and also introduces the expanded and reorganized content - Leadership, Growth (sales and development), and Consumer Marketing sections.
  • PRESS RELEASE
  • 2,875 Reads 1 Shares
Mobile applications and technologies provide the ability to significantly improve customer experience shopping at franchise stores. The mobile device provides many opportunities for advertising, customer engagement, and most important, sales. Franchises will uniquely benefit from these capabilities along the entire spectrum, from brand marketing to closing the sale.
  • Conrad Sheehan
  • 3,800 Reads 75 Shares
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