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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Consumer marketing has emerged as a sizzling-hot topic in franchise circles. Reaching customers efficiently and cost-effectively is front and center right now. Strategies and tools are rapidly changing and those brands not keeping up will undoubtedly suffer at the hands of their competition.
  • Kerry Pipes
  • 4,003 Reads 1 Shares
In our premiere issue of the Franchise Consumer Marketing Report, we began reporting some of the findings from our first-ever Franchise Consumer Marketing Study.
  • Franchise Update
  • 2,833 Reads 24 Shares
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations.
  • Scott Klososky
  • 2,737 Reads 35 Shares
Menchie's, the Encino, California-based frozen yogurt franchise brand, is turning to technology to separate itself from the competition while building an even stronger bond with its customers.
  • Franchise Update
  • 3,681 Reads 63 Shares
In an article entitled "Customer Satisfaction and Stock Prices: High Returns, Low Risk," author Claes Fornell discusses the result of extensive research and studies that prove that an increase or decrease in customer satisfaction not only greatly impacts each individual organization, but has a significant impact on the future health of the economy.
  • John DiJulius
  • 3,413 Reads 37 Shares
Anand Gala can remember working in his family's Jack in the Box restaurants when he was still in elementary school.
  • Anand Gala, CEO, Gala Corp.
  • 3,604 Reads 13 Shares
I was recently asked the question, "How do you convince small business owners that social media is a must-do? It wasn't difficult to answer as it's something I'm asked almost every day, and my answer remains the same. The reason? Quite simply, it works!
  • Paul Segreto
  • 3,195 Reads 6 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 9,978 Reads 1 Shares
A look at today's franchise candidates will reveal they are more sophisticated, better educated, and more technologically advanced than ever before. In addition, and even more so because of the economic downturn over the past few years and subsequent slow recovery, they are extremely cautious.
  • Paul Segreto
  • 5,960 Reads 3 Shares
Distinguish your franchise by knowing what creates steadfast customer loyalty to your brand. Franchisees profit from this consumer connection, which drives repeat business. At American Advertising Distributors I capitalized on our point of differentiation by arming our retail clients with marketing intelligence that was superior to any other service at the time, producing more successful campaigns for their businesses. I bragged to prospective franchisees about our powerful corporate research and development, which was instrumental in our 82 percent customer retention rate. Our retail market craved expertise for building their businesses, and our system delivered the goods beyond their expectations. We had raving customers who championed our brand because we provided them what they wanted.
  • Steve Olson
  • 3,429 Reads 1,023 Shares
Ever notice how closely the words intimate and intimidate are in their spelling? Probably not, but that's okay. It dawned on me while writing this, the third article in my series on Socially Engaged Lead Management. It is clear that to succeed brands today must become much more intimate with their customers and prospects.
  • Tom Hochstatter
  • 3,525 Reads 28 Shares
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For several years social media has kept up its position as one of the hottest topics in franchising, and in business in general. Today, most business publications include at least one standing column about social media. While its potential marketing impact has been dissected and analyzed, in franchising quite a bit of that debate has focused on whether a brand's social media presence should be controlled by the franchisor, or whether franchisees too should be able to have their own accounts and profiles on Facebook and other social networking sites.
  • Beata Krakus
  • 8,420 Reads 1 Shares
As many franchise professionals explore new methods of recruiting franchise candidates, there's been a great deal of discussion on how to incorporate social media into the mix. Sure, social media could be used to generate franchise leads, and, quite effectively... that, I have no doubt. But, it's what comes after generating the leads that concerns me more. So, let's take a look ahead, before jumping in with both feet.
  • By: Paul Segreto
  • 4,261 Reads 12 Shares
Keith Gerson is currently president and COO of Sopra Brands, a privately held, multi-concept franchise system headquartered in Salt Lake City. The organization is experienced in growing small and large companies in the franchise industry.
  • Franchise Update
  • 3,365 Reads 17 Shares
James Young, president of Spring-Green Lawn Care, describes his approach to marketing as tactical, because it "allows our franchise owners to do what they do well," he says.
  • Franchise Update
  • 3,342 Reads 11 Shares
A guy walks into a bar. The place is teeming with beautiful women and he's looking to make a connection. After he's shown off some of his best moves on the dance floor, one particularly attractive lady approaches him.
  • Denise Lee Yohn
  • 3,524 Reads 5 Shares
When it comes to customer service, do you know the rating for your company, location, or department?
  • John DiJulius
  • 3,376 Reads 99 Shares
It seems that everywhere you turn there is a discussion or reference to social marketing. With more than 600 million profiles on Facebook alone, the reach is pervasive.
  • Michael Sick
  • 4,451 Reads 1,014 Shares
Franchisee validation can make or break your franchise sales. Pow! Just like that and a once-supercharged prospect can deflate to nothing in 24 hours, bailing out of your process instantly. Validation is the most influential stage in the selling process. What franchise owners say means far more than what corporate sales execs tell them. Franchise operators are "doing it," and it's their experiences that count foremost to cautious buyers.
  • Steve Olson
  • 5,387 Reads 110 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,276 Reads 93 Shares
I certainly enjoyed successful broker relationships over the past 20 years. Discovering qualified franchise owners through the professional efforts of franchise and business brokers contributed to the growth of several franchise companies I represented. Based on my personal experience and the insights from hundreds of franchisors who have sold broker-referred prospects, here's how to increase your popularity and closing rates with broker networks.
  • Steve Olson
  • 6,300 Reads 324 Shares
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Have you been there? Where, you ask? On a ladder, climbing upward to obtain something, complete a task, or simply attempting to overcome an obstacle... like a wall.
  • Larry Carnell
  • 4,064 Reads 213 Shares
Last month we discussed the shift in online behavior and how it is affecting the way we engage with our prospects and customers. Social engagement is a concept and term we are growing comfortable with, but what is its real impact on growing a franchise business? More specifically, what is its direct impact on us as individuals in our specific roles in franchise growth and development?
  • Tom Hochstatter
  • 2,760 Reads 27 Shares
Social network talk is often smothered with how many fans, friends, and followers you have. But what about helping your franchisees increase foot traffic to their businesses?
  • Lisa Wehr
  • 3,707 Reads 116 Shares
In a recent conversation with a franchisor, a comment was made that the area representative (AR) franchise expansion model is costly to implement and difficult to manage. When I asked a few questions seeking more specific details, I found that perceptions do not always reflect reality
  • Marvin Storm
  • 4,097 Reads 23 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that registration is now open for the First Annual Franchise Consumer Marketing Conference, to be held June 14-15 at the Omni San Francisco Hotel.
  • PRESS RELEASE
  • 2,615 Reads 1 Shares
How are technological changes affecting how you recruit, and how are the latest tools changing how your development department does its job?
  • Franchise Update
  • 7,181 Reads
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.
  • Steve Olson
  • 4,078 Reads 63 Shares
Top franchise marketing executives from 54 franchise organizations responded to a recent survey conducted by Franchise Update Media Group about marketing strategy, execution, and outlook for their franchise organizations.
  • Franchise Update
  • 6,548 Reads 4 Shares
As the first in-home senior care franchise company, Interim HealthCare has always been on top of market trends. Successfully responding to those trends has allowed the company to steadily build its business for more than 40 years.
  • Linda Shaub
  • 3,975 Reads 2 Shares
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