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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 7,543 Reads 649 Shares
A study of 4 million randomly sampled Tweets showed that websites with a Twitter share button get almost 7 times as many link mentions on average as ones that don't have them.
  • Daniel Lieberman
  • 6,690 Reads 3 Shares
In this issue's glimpse into a franchise start-up, I'll share the challenges and the victories I've encountered in attempting to differentiate our emerging EarthFruits Yogurt brand within its red-hot category and the resultant commoditization occurring within the space.
  • Keith Gerson
  • 4,645 Reads 60 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
  • Franchise Update
  • 4,290 Reads 3 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 5,148 Reads 1,021 Shares
Many franchisors lust for experienced multi-unit franchisees to buy their concepts.
  • Steve Olson
  • 5,600 Reads 613 Shares
Franchisors looking to bring in minority franchisees must consider the current cultural aspects of the ethnic minority groups they are hoping to recruit.
  • Jose Torres
  • 6,313 Reads 1 Shares
In 1986 we started Signarama and today we have approximately 800 stores in 50 countries.
  • Ray Titus
  • 10,061 Reads
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 4,342 Reads 224 Shares
When Carl T. Howard joined Fazoli's as president and CEO in 2008, the nearly 20-year-old QSR brand was at a crossroads.
  • Carl T. Howard
  • 3,020 Reads 2 Shares
A report produced for the IFA at the beginning of this year, the Franchise Lending Matrix, forecasted approximately 15,200 new units would be added in 2011. We're at the halfway point of 2011. It's a good time to check the progress.
  • Darrell Johnson
  • 3,370 Reads 1 Shares
Dogtopia
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Jack Riggs didn't follow a simple straight line to franchising. In fact, it was rather crooked. But as it turned out, every twist and turn in his life helped him become the successful entrepreneur he is today.
  • John Carroll
  • 6,079 Reads 1 Shares
Having survived five decades, including eight recessions, a bankruptcy, the closing of nearly half its restaurants, a reputation-killing E. coli outbreak, and multiple ownership changes, Sizzler, the original "American Family Steakhouse," was on the mend as it celebrated its 50th anniversary in January 2008.
  • Michael Branigan
  • 4,257 Reads 1 Shares
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
  • Erica McClenny
  • 7,739 Reads 1,021 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 4,945 Reads 52 Shares
You won't find much disagreement among today's franchise CMOs and marketing executives with the statement, "Mobile marketing matters."
  • Eddy Goldberg
  • 4,625 Reads 1,021 Shares
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
  • Daniel Lieberman
  • 4,706 Reads 6 Shares
The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
  • Steve Olson
  • 5,836 Reads 121 Shares
The rapid increase in social media channels has provided new opportunities to build relationships with promising franchisee prospects, but it also has brought new levels of confusion, uncertainty, and a feeling of overload.
  • Franchise Update
  • 7,692 Reads 154 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 5,333 Reads 1,023 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,060 Reads 195 Shares
Dogtopia
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By its very definition, the word "leader" evokes the concept of change. Leaders take us toward or away from something, into a new reality.
  • Jon L. Luther
  • 3,193 Reads 1 Shares
How happy are your franchisees? In an honest and lucid moment, would they encourage other candidates to invest in your franchise, or tell them to run like the wind? If given the chance, would they make the same investment again or hightail it in another direction--and how would you know? Have you anonymously contacted franchisees to pose these questions, conducted a franchisee satisfaction survey, or are you just relying on a gut feeling?
  • Joe Mathews
  • 4,967 Reads 127 Shares
Franchise Payments Network processes payments for more than 120 franchise chains across the retail, restaurant, service, and lodging sectors. This makes us uniquely positioned to provide a snapshot of the economy in franchising. Over the next few issues we are going to drill down and decipher what we are seeing in payment trends in the franchise space, with the goal helping you make better operational and marketing decisions. Let's begin with a 30,000-foot look at how consumers pay for transactions in franchise businesses
  • Tom Epstein
  • 6,755 Reads
The new Google+ network has debuted. The social media community is scrambling to figure out what it's good for and where it may be going.
  • Daniel Lieberman
  • 3,581 Reads 8 Shares
Last month I discussed three steps for businesses to get started in social media.
  • Erica McClenny
  • 9,146 Reads 2,317 Shares
The stagnant economy. Sustained unemployment. Rising food and gas prices. It's no wonder consumers are more value-conscious than ever before.
  • Denise Lee Yohn
  • 5,795 Reads 30 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,333 Reads 183 Shares
Online marketing, social media, and social commerce have created an environment that places an increased burden on franchise marketing departments.
  • Keith Klein
  • 11,252 Reads 1 Shares
Franchisors and franchisees will always face the challenge of living harmoniously in two business worlds that are not quite the same.
  • Steve Olson
  • 2,740 Reads 3 Shares
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