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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

What are you doing to create a compelling, response-driven recruitment website for your brand?
  • Franchise Update
  • 6,315 Reads 517 Shares
The Annual Franchise Development Report (AFDR) from Franchise Update Media Group is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 5,179 Reads 24 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month.
  • Eddy Goldberg
  • 5,702 Reads 179 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 3,384 Reads 36 Shares
The customer journey is made up of the experiences that come from all interactions with your brand. Some customer experiences are created directly by marketing and some by operations.
  • Jack Mackey
  • 4,491 Reads 271 Shares
I began this series in June by asking if your business had a social media strategy.
  • Erica McClenny
  • 11,696 Reads 81 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 6,884 Reads 108 Shares
What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 7,460 Reads 649 Shares
A study of 4 million randomly sampled Tweets showed that websites with a Twitter share button get almost 7 times as many link mentions on average as ones that don't have them.
  • Daniel Lieberman
  • 6,612 Reads 3 Shares
In this issue's glimpse into a franchise start-up, I'll share the challenges and the victories I've encountered in attempting to differentiate our emerging EarthFruits Yogurt brand within its red-hot category and the resultant commoditization occurring within the space.
  • Keith Gerson
  • 4,500 Reads 60 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
  • Franchise Update
  • 4,163 Reads 3 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 4,991 Reads 1,021 Shares
Many franchisors lust for experienced multi-unit franchisees to buy their concepts.
  • Steve Olson
  • 5,479 Reads 613 Shares
Franchisors looking to bring in minority franchisees must consider the current cultural aspects of the ethnic minority groups they are hoping to recruit.
  • Jose Torres
  • 6,191 Reads 1 Shares
In 1986 we started Signarama and today we have approximately 800 stores in 50 countries.
  • Ray Titus
  • 9,948 Reads
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 4,170 Reads 224 Shares
When Carl T. Howard joined Fazoli's as president and CEO in 2008, the nearly 20-year-old QSR brand was at a crossroads.
  • Carl T. Howard
  • 2,894 Reads 2 Shares
A report produced for the IFA at the beginning of this year, the Franchise Lending Matrix, forecasted approximately 15,200 new units would be added in 2011. We're at the halfway point of 2011. It's a good time to check the progress.
  • Darrell Johnson
  • 3,252 Reads 1 Shares
Jack Riggs didn't follow a simple straight line to franchising. In fact, it was rather crooked. But as it turned out, every twist and turn in his life helped him become the successful entrepreneur he is today.
  • John Carroll
  • 5,877 Reads 1 Shares
Having survived five decades, including eight recessions, a bankruptcy, the closing of nearly half its restaurants, a reputation-killing E. coli outbreak, and multiple ownership changes, Sizzler, the original "American Family Steakhouse," was on the mend as it celebrated its 50th anniversary in January 2008.
  • Michael Branigan
  • 4,094 Reads 1 Shares
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
  • Erica McClenny
  • 7,660 Reads 1,021 Shares
Dogtopia
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Dogtopia
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We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 4,874 Reads 52 Shares
You won't find much disagreement among today's franchise CMOs and marketing executives with the statement, "Mobile marketing matters."
  • Eddy Goldberg
  • 4,503 Reads 1,021 Shares
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
  • Daniel Lieberman
  • 4,599 Reads 6 Shares
The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
  • Steve Olson
  • 5,721 Reads 121 Shares
The rapid increase in social media channels has provided new opportunities to build relationships with promising franchisee prospects, but it also has brought new levels of confusion, uncertainty, and a feeling of overload.
  • Franchise Update
  • 7,563 Reads 154 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 5,167 Reads 1,023 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 5,815 Reads 195 Shares
By its very definition, the word "leader" evokes the concept of change. Leaders take us toward or away from something, into a new reality.
  • Jon L. Luther
  • 3,058 Reads 1 Shares
How happy are your franchisees? In an honest and lucid moment, would they encourage other candidates to invest in your franchise, or tell them to run like the wind? If given the chance, would they make the same investment again or hightail it in another direction--and how would you know? Have you anonymously contacted franchisees to pose these questions, conducted a franchisee satisfaction survey, or are you just relying on a gut feeling?
  • Joe Mathews
  • 4,814 Reads 127 Shares
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