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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Welcome to the final installment of "Anatomy of a Franchise Start-Up."
  • Keith Gerson
  • 4,813 Reads 1 Shares
For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.
  • Joe Mathews
  • 10,627 Reads 1 Shares
In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.
  • Eddy Goldberg
  • 3,135 Reads 15 Shares
This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.
  • Steve Olson
  • 2,946 Reads 1,014 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,134 Reads 1,023 Shares
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
  • Franchise Update
  • 4,927 Reads 1,021 Shares
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
  • Franchise Update
  • 4,915 Reads 195 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
  • Chris Watland
  • 5,301 Reads 542 Shares
Managing brand strategy for more than 1,150 domestic and international franchise locations is no small task.
  • Kerry Pipes
  • 5,013 Reads 1,021 Shares
Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
  • Eddy Goldberg
  • 2,478 Reads 121 Shares
One thing we know for sure: more people and more businesses will be using social media in 2012.
  • Daniel Lieberman
  • 2,861 Reads 33 Shares
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There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
  • Kerry Pipes
  • 3,712 Reads 69 Shares
In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
  • Debbie Selinsky
  • 7,467 Reads 715 Shares
The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
  • Steve Olson
  • 3,001 Reads 23 Shares
Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,704 Reads
A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
  • Melinda Caughill
  • 3,987 Reads 76 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,836 Reads 189 Shares
As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.
  • Darrell Johnson
  • 3,580 Reads
With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
  • Franchise Update
  • 3,836 Reads 32 Shares
What does franchise marketing have in common with a two-headed turtle?
  • Melinda Caughill
  • 7,777 Reads 1,021 Shares
Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.
  • Franchise Update
  • 2,901 Reads
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As we end one year and begin another, this is a good time to take stock of your marketing and branding strategies and execution
  • Maria Pergolino
  • 12,132 Reads 1,292 Shares
A powerful and frequently misunderstood aspect of creating an online presence is the necessity of link-building.
  • Daniel Lieberman
  • 3,063 Reads 6 Shares
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
  • Franchise Update
  • 8,846 Reads 1,021 Shares
A leader is formally defined as a person who guides or directs a group.
  • Randy Murphy
  • 7,277 Reads 55 Shares
Zig Ziglar once said, "People don't buy drills, they buy holes."
  • Joe Mathews
  • 8,584 Reads 1,021 Shares
Last year the headline on our Annual Lead Generation Survey story in Franchise Update magazine read: "Adapt or Die."
  • Eddy Goldberg
  • 5,870 Reads 225 Shares
Who is your ideal franchise buyer? Let's begin with knowing your market.
  • Steve Olson
  • 5,747 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,709 Reads 429 Shares
Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
  • Eddy Goldberg
  • 6,119 Reads 1,014 Shares
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