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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Program planning for the Franchise Consumer Marketing Conference, to be held June 14-15th in San Francisco's Omni Hotel, is moving full steam ahead.
  • Franchise Update
  • 3,446 Reads 20 Shares
In that interview, he went on to say that Groupon was "able to give one business half the number of customers in one day that the business had previously had in the previous 25 years combined."
  • Bob Phibbs, The Retail Doctor
  • 5,484 Reads 1 Shares
In the previous issue, I presented observations about defects I perceived in the U.S.'s system of franchise sales regulation. The essence of my position was that having duplicative regulation at the federal and state levels adds significant costs to the regulatory system--with little improvement in the regulatory environment.
  • Rupert M. Barkoff
  • 7,433 Reads 5 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 9,834 Reads 93 Shares
In last month's Franchise Update Sales Report, I provided an introduction to working with brokers to increase your franchise sales, and highlighted some of the advantages of using brokers as part of your development strategy. This month I examine some of the risks and downsides, as well as how sign up with a broker that works for you.
  • Steve Olson
  • 5,134 Reads 245 Shares
Online behavior is maturing more rapidly than ever before. Social networking advancements from all the market leaders have, and will forever, change how we collaborate, communicate, share, and engage with any relationship online--whether it's the closeness of a family member or a first encounter with a franchise sales representative. Trust and transparency are the new operating rules, and engagement is determined by the initiator.
  • Tom Hochstatter
  • 4,168 Reads 10 Shares
Many years ago (I won't say exactly how many) as a small boy, I would fish off a wooden pier on the banks of Mobile Bay near the Gulf Coast. To this day, my younger brother talks about the "Monster Fish."
  • Larry Carnell
  • 4,685 Reads 1,023 Shares
Now, more than ever, is the time for every franchisor to look at opportunities to expand its system outside the United States. A bold statement, especially coming from a lawyer who, for the past 27 years, has cautioned clients and employers against moving too quickly outside the U.S. when the brand hasn't yet been fully exploited within the U.S.
  • Michael Daigle
  • 5,924 Reads 3 Shares
Truly great franchise sales and development teams are hard to find... and can be even harder to create. For franchise sales executives, attracting the right mix of people, passion, and experience, along with creating a positive culture and providing the right mix of recognition and reward, it's a delicate balance. Achieving that balance means the difference between a marginal brand and a great one
  • Kerry Pipes
  • 4,638 Reads 68 Shares
Happy New Year to all! The parties and holidays are all now behind us and it's time to get back to assisting people who are searching for the business of their dreams. We all know making a decision to start a business during uncertain times takes a special individual who possesses a vision and drive for success. Over the years some of the strongest and most successful businesses have started, and even thrived, during all sorts of economic conditions.
  • Marc Kiekenapp
  • 2,959 Reads 1 Shares
Now that we are freshly off the annual rite of late fall--the annual budget process--it might be a good time to consider how it could be done differently next time around. Conceptually, the budgeting process for franchise companies is pretty simple: pick some revenue numbers that build off the previous year's performance and do the same for expenses.
  • Darrell Johnson
  • 3,184 Reads 1 Shares
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One of the most challenging problems in franchise recruitment is keeping prospects and candidates engaged throughout the sales process. That's what recruitment technology is for: not only to keep track of candidates in your pipeline, but to keep them moving forward through your sales process, even when the office is closed.
  • Eddy Goldberg
  • 3,812 Reads 1 Shares
The 2011 Annual Franchise Development Report (AFDR) shows steady growth, based on improvements over last year in two key performance metrics - franchise leads and franchise sales. The AFDR is an annual survey of CEOs and senior development executives conducted by Franchise Update Media Group (FUMG) to provide a comprehensive research guide to sales and lead generation in franchise recruitment.
  • PRESS RELEASE
  • 3,238 Reads 3 Shares
The incredible surge in outsourcing prospect generation to franchise brokers has reshaped the sales programs of many franchise systems. Once tarred by the horror stories of the 1980s, today's brokers are reborn and repackaged as the "franchise sales consultants" of the 21st century. This isn't surprising. Networks of professional consultants with years of franchising experience have swooped onto the franchise sales scene with extraordinary success. Today they deliver an estimated 3,000-plus new franchise owners annually to appreciative franchise companies. Franchise Update Media Group's Annual Franchise Development Report revealed that 57 percent of the 126 franchisors surveyed used brokers, with 67 percent closing deals.
  • Steve Olson
  • 7,205 Reads
For many franchisors with a December 31st fiscal year, now is the time to start preparing to renew their franchise documentation. The FTC rules require that the franchise disclosure document (FDD) must be updated within 120 days of the expiration of a franchisor's fiscal year. Registration states, such as New York, have an identical requirement. As a franchisor prepares to do so, that process presents an opportunity to review and improve franchise documentation, particularly the franchise agreement.
  • Terrence M. Dunn
  • 4,957 Reads 1,021 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities. With the recent flurry of M&A activity in franchising, we've expanded this month's column.
  • Eddy Goldberg
  • 9,970 Reads 93 Shares
Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in its Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 5,734 Reads
Why is it that so many franchisors have not mystery shopped their sales teams in the past 12 months? That's one of the findings highlighted in Franchise Update's 13th annual Lead Generation Survey of 126 franchise organizations representing 38,800 units. Maybe if some of these companies monitored their sales execs, they wouldn't be among the 40 percent of franchisors that never called our mystery shoppers who submitted qualified inquiry forms from their websites. Ouch!
  • Steve Olson
  • 3,138 Reads 7 Shares
Are you conveying the correct message about your brand? Are you taking advantage of your opening programs to get new franchise owners to monthly breakeven more quickly? How long does it take your prospect to understand the long- and short-term financial opportunities of your franchise concept?
  • Marc Kiekenapp
  • 3,406 Reads 31 Shares
As a franchisor, what are some things you are doing (or considering doing) to help give your franchise development people enriched selling opportunities in today's economy?
  • Franchise Update
  • 6,497 Reads
This is the last of three parts about how to maximize the effectiveness of your Discovery Day. Companies schedule Discovery Days in different ways: once a month, once a week, or anytime a candidate can make it! As your system grows, you'll be forced to schedule more frequent and specific dates so you don't overtax your home office resources. But sooner is better. Like a cold steak, your opportunity can lose its sizzle the longer the wait for Discovery Day.
  • Steve Olson
  • 9,981 Reads 13 Shares
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As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,240 Reads 93 Shares
To some people, trade shows are a necessary evil, while others believe by ignoring them it will make them go away. The reality is that trade shows are not going away. Just the opposite is occurring right in front of our eyes: They are becoming more important.
  • Ray Titus
  • 3,699 Reads 44 Shares
Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in its Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,702 Reads 15 Shares
The process of recruiting franchisees can be grueling. Half the battle is deciding where and when to reach your audience. What if there were a recruitment strategy that eliminated the need to search high and low for franchisees, and instead turned them right to you
  • Lisa Wehr
  • 3,910 Reads 122 Shares
Will the 2011 economy provide a further drag on franchise development, or will it allow development to start to gain some speed? I believe the answer is that it will allow some gradual acceleration in most sectors. Let's look at what's been happening in development and the economic factors that will influence it in 2011, and some implications for development that will last beyond 2011.
  • Darrell Johnson
  • 3,496 Reads
Sean Tuohy, entrepreneur, NBA broadcaster, and subject of The Blind Side, J. Patrick Doyle, CEO of Domino's Pizza, futurist Jim Carroll, and John DiJulius, customer experience speaker, author and consultant, will be the four keynote speakers at the 2011 Multi-Unit Franchising Conference, April 27-29 at The Venetian in Las Vegas. The annual conference is organized by <i>Multi-Unit Franchisee Magazine,</i> and the 2011 theme is, "What's Next. Plan Tomorrow Today."
  • PRESS RELEASE
  • 5,434 Reads 1,021 Shares
For more than a decade now, Franchise Update has deployed teams of mystery shoppers to evaluate the performance of sales teams, specifically their responses to phone and online queries from qualified prospects. The companies surveyed each year are franchisors registered to attend the annual Leadership & Development Conference who ask to be mystery shopped. This year, our telephone mystery shoppers phoned 155 franchisors and submitted forms on 132 recruitment websites; and a separate team evaluated the websites themselves.
  • Eddy Goldberg
  • 5,802 Reads
"Mystery shopper": two words that strike fear in the hearts of franchisors with poorly managed sales departments and weak sales processes. But for those on top of their development game, who always have a finger on the pulse of their sales team, it's simply a validation of what they already know.
  • Kerry Pipes
  • 6,036 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
  • PRESS RELEASE
  • 6,189 Reads 3 Shares
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