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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Ever notice how closely the words intimate and intimidate are in their spelling? Probably not, but that's okay. It dawned on me while writing this, the third article in my series on Socially Engaged Lead Management. It is clear that to succeed brands today must become much more intimate with their customers and prospects.
  • Tom Hochstatter
  • 3,561 Reads 28 Shares
For several years social media has kept up its position as one of the hottest topics in franchising, and in business in general. Today, most business publications include at least one standing column about social media. While its potential marketing impact has been dissected and analyzed, in franchising quite a bit of that debate has focused on whether a brand's social media presence should be controlled by the franchisor, or whether franchisees too should be able to have their own accounts and profiles on Facebook and other social networking sites.
  • Beata Krakus
  • 8,439 Reads 1 Shares
As many franchise professionals explore new methods of recruiting franchise candidates, there's been a great deal of discussion on how to incorporate social media into the mix. Sure, social media could be used to generate franchise leads, and, quite effectively... that, I have no doubt. But, it's what comes after generating the leads that concerns me more. So, let's take a look ahead, before jumping in with both feet.
  • By: Paul Segreto
  • 4,273 Reads 12 Shares
Keith Gerson is currently president and COO of Sopra Brands, a privately held, multi-concept franchise system headquartered in Salt Lake City. The organization is experienced in growing small and large companies in the franchise industry.
  • Franchise Update
  • 3,389 Reads 17 Shares
James Young, president of Spring-Green Lawn Care, describes his approach to marketing as tactical, because it "allows our franchise owners to do what they do well," he says.
  • Franchise Update
  • 3,374 Reads 11 Shares
A guy walks into a bar. The place is teeming with beautiful women and he's looking to make a connection. After he's shown off some of his best moves on the dance floor, one particularly attractive lady approaches him.
  • Denise Lee Yohn
  • 3,545 Reads 5 Shares
When it comes to customer service, do you know the rating for your company, location, or department?
  • John DiJulius
  • 3,396 Reads 99 Shares
It seems that everywhere you turn there is a discussion or reference to social marketing. With more than 600 million profiles on Facebook alone, the reach is pervasive.
  • Michael Sick
  • 4,489 Reads 1,014 Shares
Franchisee validation can make or break your franchise sales. Pow! Just like that and a once-supercharged prospect can deflate to nothing in 24 hours, bailing out of your process instantly. Validation is the most influential stage in the selling process. What franchise owners say means far more than what corporate sales execs tell them. Franchise operators are "doing it," and it's their experiences that count foremost to cautious buyers.
  • Steve Olson
  • 5,456 Reads 110 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,379 Reads 93 Shares
I certainly enjoyed successful broker relationships over the past 20 years. Discovering qualified franchise owners through the professional efforts of franchise and business brokers contributed to the growth of several franchise companies I represented. Based on my personal experience and the insights from hundreds of franchisors who have sold broker-referred prospects, here's how to increase your popularity and closing rates with broker networks.
  • Steve Olson
  • 6,342 Reads 324 Shares
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Have you been there? Where, you ask? On a ladder, climbing upward to obtain something, complete a task, or simply attempting to overcome an obstacle... like a wall.
  • Larry Carnell
  • 4,122 Reads 213 Shares
Last month we discussed the shift in online behavior and how it is affecting the way we engage with our prospects and customers. Social engagement is a concept and term we are growing comfortable with, but what is its real impact on growing a franchise business? More specifically, what is its direct impact on us as individuals in our specific roles in franchise growth and development?
  • Tom Hochstatter
  • 2,776 Reads 27 Shares
Social network talk is often smothered with how many fans, friends, and followers you have. But what about helping your franchisees increase foot traffic to their businesses?
  • Lisa Wehr
  • 3,743 Reads 116 Shares
In a recent conversation with a franchisor, a comment was made that the area representative (AR) franchise expansion model is costly to implement and difficult to manage. When I asked a few questions seeking more specific details, I found that perceptions do not always reflect reality
  • Marvin Storm
  • 4,151 Reads 23 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that registration is now open for the First Annual Franchise Consumer Marketing Conference, to be held June 14-15 at the Omni San Francisco Hotel.
  • PRESS RELEASE
  • 2,629 Reads 1 Shares
How are technological changes affecting how you recruit, and how are the latest tools changing how your development department does its job?
  • Franchise Update
  • 7,236 Reads
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.
  • Steve Olson
  • 4,131 Reads 63 Shares
Top franchise marketing executives from 54 franchise organizations responded to a recent survey conducted by Franchise Update Media Group about marketing strategy, execution, and outlook for their franchise organizations.
  • Franchise Update
  • 6,605 Reads 4 Shares
As the first in-home senior care franchise company, Interim HealthCare has always been on top of market trends. Successfully responding to those trends has allowed the company to steadily build its business for more than 40 years.
  • Linda Shaub
  • 4,012 Reads 2 Shares
Program planning for the Franchise Consumer Marketing Conference, to be held June 14-15th in San Francisco's Omni Hotel, is moving full steam ahead.
  • Franchise Update
  • 3,480 Reads 20 Shares
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In that interview, he went on to say that Groupon was "able to give one business half the number of customers in one day that the business had previously had in the previous 25 years combined."
  • Bob Phibbs, The Retail Doctor
  • 5,508 Reads 1 Shares
In the previous issue, I presented observations about defects I perceived in the U.S.'s system of franchise sales regulation. The essence of my position was that having duplicative regulation at the federal and state levels adds significant costs to the regulatory system--with little improvement in the regulatory environment.
  • Rupert M. Barkoff
  • 7,489 Reads 5 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 9,936 Reads 93 Shares
In last month's Franchise Update Sales Report, I provided an introduction to working with brokers to increase your franchise sales, and highlighted some of the advantages of using brokers as part of your development strategy. This month I examine some of the risks and downsides, as well as how sign up with a broker that works for you.
  • Steve Olson
  • 5,173 Reads 245 Shares
Online behavior is maturing more rapidly than ever before. Social networking advancements from all the market leaders have, and will forever, change how we collaborate, communicate, share, and engage with any relationship online--whether it's the closeness of a family member or a first encounter with a franchise sales representative. Trust and transparency are the new operating rules, and engagement is determined by the initiator.
  • Tom Hochstatter
  • 4,198 Reads 10 Shares
Many years ago (I won't say exactly how many) as a small boy, I would fish off a wooden pier on the banks of Mobile Bay near the Gulf Coast. To this day, my younger brother talks about the "Monster Fish."
  • Larry Carnell
  • 4,739 Reads 1,023 Shares
Now, more than ever, is the time for every franchisor to look at opportunities to expand its system outside the United States. A bold statement, especially coming from a lawyer who, for the past 27 years, has cautioned clients and employers against moving too quickly outside the U.S. when the brand hasn't yet been fully exploited within the U.S.
  • Michael Daigle
  • 5,974 Reads 3 Shares
Truly great franchise sales and development teams are hard to find... and can be even harder to create. For franchise sales executives, attracting the right mix of people, passion, and experience, along with creating a positive culture and providing the right mix of recognition and reward, it's a delicate balance. Achieving that balance means the difference between a marginal brand and a great one
  • Kerry Pipes
  • 4,685 Reads 68 Shares
Happy New Year to all! The parties and holidays are all now behind us and it's time to get back to assisting people who are searching for the business of their dreams. We all know making a decision to start a business during uncertain times takes a special individual who possesses a vision and drive for success. Over the years some of the strongest and most successful businesses have started, and even thrived, during all sorts of economic conditions.
  • Marc Kiekenapp
  • 3,006 Reads 1 Shares
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