Q4 | 2017

2018 Annual Franchise Development Report

Virtual Issue

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FEATURE

Betting on a Better Burger (and Shakes): John Eucalitto Leads Wayback into the Future

Redneck CEO: Gary Findley is Country-Raised and Proud of It

Burger to the Stars: Fatburger Celebrates 70 Years as

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5 Game-Changers for 2018: Keeping up with Emerging Technologies

Over the past few years, technological advancements have been growing at an accelerated rate. We've seen a shift from a desktop-dominated web to a mobile-dominated web.

Benjamin Foley

Chief Smoothie Marketer: Rob Collins is Passionate about Innovation

Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.

Kerry Pipes

CMO Roundtable: Consumer Marketing Strategies for 2018

The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.

Franchise Update

Who's Your Real Customer? Does your home office really know?

Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.

John DiJulius

2018 AFDR: How Do You Rate?

Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.

Eddy Goldberg

It's Growing Time! 19th Leadership & Development Conference Raises the Bar

For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.

Kerry Pipes and Eddy Goldberg

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What's the Mystery?: Technology Matters, but Effective Franchise Development is still Personal

When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.

Helen Bond

STAR Time!: Lessons Galore from this Year's Best Performers

Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.

Sara Wykes

Challenge the Pros: Recruiting Strategies and Practices in 2018

We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.

Franchise Update

Selling for Beginners: What Emerging Brands Need to Know

For many new and emerging franchisors, the transition from selling their product or service to selling the opportunity to own a franchise can be challenging.

Kay Ainsley