By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
Eric Levy, Eddie Block, and Peter Vogel
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
It's an excellent time to be part of franchise operations. With franchise growth and multi-unit franchising, in particular, continuing to soar, the industry is working tirelessly to keep up with demand.
In what ways does your development department work alongside your operations department to enhance the recruitment process?
Absent an economic shock, we should have continued expansion this year and into next.
An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company’s bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success.
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.