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Strengthening relationships with your franchisees
  • Ari Rabban
  • 17,469 Reads 10 Shares
For many new and emerging franchisors, the transition from selling their product or service to selling the opportunity to own a franchise can be challenging.
  • Kay Ainsley
  • 13,304 Reads 2 Shares
Last night, you and the family celebrated your birthday with dinner at your favorite sit-down restaurant, a well-known franchised brand. After the usual great meal -- including a hearty greeting from the host and the owner -- you stopped in at your favorite ice cream emporium, also a franchise.
  • Eddy Goldberg
  • 32,916 Reads 1 Shares
"Obviously, if my sales are going up I will have more cash!" Think again. Growth costs money, yet most entrepreneurs believe that much of their growth can be funded from their growing company.
  • Rod Bristol
  • 19,560 Reads 15 Shares
New IFA Economic Study Says Strong Franchise Sector Will Outpace US Economy During 2018.
  • Multi-Unit Franchisee
  • 16,144 Reads 39 Shares
Identify where you can develop and become a more effective leader, then you will be able to help develop your rising stars into leaders that help take your organization forward.
  • Kendall Rawls
  • 17,150 Reads 27 Shares
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
  • Helen Bond
  • 14,064 Reads 7 Shares
When Mitchell York first came across Maui Wowi Hawaiian Coffees & Smoothies as a possible investment, the corporate executive immediately passed on the brand, vowing he'd never wear a Hawaiian shirt.
  • Helen Bond
  • 16,494 Reads 2 Shares
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 16,914 Reads 14 Shares
One of the best ways for a new franchisee to get in on the action in franchising is by choosing a nontraditional location. Why? For starters, try reduced franchise fees, lower overall startup costs, smaller real estate fees (none for kiosks!), fewer employees, and for some, the option of beginning part-time.
  • Eddy Goldberg
  • 59,189 Reads 49 Shares
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 32,785 Reads 87 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Tennessee Multi-Unit Operator Opens Second Of Several Grabbagreen Locations In The Volunteer State.
  • Multi-Unit Franchisee
  • 18,781 Reads 2 Shares
Panera Bread Wants the FDA To Clearly Define "Egg" In Order To Improve Industry Standards And Enhance Food Transparency.
  • Multi-Unit Franchisee
  • 20,907 Reads 5 Shares
The aging Baby Boomer population is creating an unprecedented marketplace for senior care service providers.
  • Emma Pearson
  • 29,828 Reads 95 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 17,242 Reads 10 Shares
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 16,796 Reads 3 Shares
The "better burger" marketplace may seem crowded, but for Wayback Burgers the competition makes for exciting challenges and opportunities.
  • Kerry Pipes
  • 20,111 Reads 6 Shares
Co-branding has been described as the combining and retaining of two or more brands to create a single, unique product or service. No matter how you describe it, it's a strategy that has really taken off in franchising.
  • Kerry Pipes
  • 63,597 Reads 56 Shares
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 24,873 Reads 16 Shares
Houston-Based Multi-Brand Operator Kicks Off The Year By Opening The First of Four New Captain D's Locations in The City.
  • Multi-Unit Franchisee
  • 19,826 Reads 3 Shares
6 Key Indicators That Will Help You Evaluate and Identify Leaders Within your Franchise Company.
  • Kendall Rawls
  • 20,821 Reads 28 Shares
Subway
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Subway
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Subway
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With so much change ahead in 2018, the economic outlook is more positive than not
  • Darrell Johnson
  • 16,814 Reads 17 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 14,458 Reads 2 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 23,741 Reads 1 Shares
Master franchising is a form of the franchisor-franchisee relationship in which the master franchisee essentially becomes a mini-franchisor for a specified territory. Within that territory, the master franchisee recruits, trains, and provides ongoing support to each franchisee they sign.
  • Eddy Goldberg
  • 112,555 Reads 88 Shares
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
  • John DiJulius
  • 22,203 Reads 8 Shares
Two Multi-Unit Operators Merge to Become Tropical Smoothie Café's Largest Franchisee and Then Sign New Development Agreement.
  • Multi-Unit Franchisee
  • 22,495 Reads 4 Shares
Why you should set resolutions for your business and the benefits you can reap from sticking to them.
  • Kendall Rawls
  • 25,800 Reads 4 Shares
It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 37,473 Reads 53 Shares
Online data from Millennials makes target marketing easier
  • Shawna Ford
  • 21,564 Reads 5 Shares
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