Franchise Guide: - Franchising.com

RSS Subscribe

Sunita Sagar got her first shot at franchising in 2007, when she was given the chance to buy an underperforming Denny's in Campbell, Calif.
  • Multi-Unit Franchisee
  • 4,869 Reads 3 Shares
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,139 Reads 27 Shares
Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.
  • Paul Mangiamele
  • 4,461 Reads 1 Shares
Anil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before.
  • Kerry Pipes
  • 9,801 Reads 1 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
  • Jeremy LaDuque
  • 9,898 Reads 1,164 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,089 Reads 1,023 Shares
I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.
  • Darrell Johnson
  • 4,868 Reads 1 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
  • Franchise Update
  • 2,528 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
  • Daniel Lieberman
  • 2,910 Reads 24 Shares
Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.
  • Debbie Selinsky
  • 5,401 Reads 1 Shares
When we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services.
  • John Tschohl
  • 25,070 Reads 44 Shares
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.
  • Dr. Tony Alessandra
  • 5,996 Reads 1,014 Shares
Effective leadership is based on ongoing input and feedback. Where 20 years ago managers rarely asked for input, today effective leaders are regularly seeking and receiving employee feedback.
  • Timothy Bednarz
  • 5,035 Reads 240 Shares
Gavin Hart loves his Dairy Queen vanilla cones and Dunkin' Donuts coffee. But he also loves to see his customers enjoy them, too.
  • Debbie Selinsky
  • 5,632 Reads 360 Shares
If somebody were ever to build the Hollow Business Phrase Hall of Fame, this one stands right up there with "Your call is very important to us."
  • Steven S. Little
  • 3,051 Reads 158 Shares
The cost of credit card data compromise has risen nearly 70 percent since 2010 (Cost of Cyber Crime Study, 2011).
  • Gary Glover
  • 5,805 Reads 1 Shares
Public relations is a business and a world unto itself, and most franchisors should consider outsourcing their publicity efforts when they can afford it.
  • Steve Olson
  • 12,489 Reads 1 Shares
Franchise candidates need easy access to capital. Many candidates who were "slam dunks" to get financing in the past are now receiving rejection letters and are faced with the prospect of trying to finance franchise opportunities through internal funds or with help from friends and family.
  • Joe Mathews
  • 5,556 Reads 29 Shares
It's fitting that Johnny Collins runs marathons. The persistence and long-term training needed to finish a 26.1-mile race is mirrored in Collins' long, difficult quest to start his own business.
  • Tracy Staton
  • 5,733 Reads 1 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,485 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,199 Reads 311 Shares
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
The Coalition of Franchisee Associations (CFA) has recently added two new franchisee association groups to its ranks.
  • Multi-Unit Franchisee
  • 4,979 Reads
Managers are inundated with a high volume of information and required to make multiple decisions daily.
  • Timothy Bednarz
  • 16,970 Reads 2 Shares
What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession, says marketing/management expert and best-selling author Jaynie L. Smith.
  • Jaynie L. Smith
  • 4,550 Reads 144 Shares
Robert Branca, Jr., is part of the Dunkin' Donuts family...seriously. Branca and his family own 60 Dunkin' Donuts in New England.
  • Multi-Unit Franchisee
  • 5,211 Reads 53 Shares
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 5,672 Reads 1,021 Shares
One brand, two brands, three brands, more. When it comes to growth and expansion, that's exactly what many multi-unit operators have in mind.
  • Kerry Pipes
  • 12,233 Reads 6 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
  • Eddy Goldberg
  • 3,096 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,847 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
  • Melinda Caughill
  • 4,928 Reads 205 Shares
Share This Page

Subscribe to our Newsletters