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Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
  • Kerry Pipes
  • 11,942 Reads 50 Shares
Patrick Galleher is chairman and CEO of sweetFrog Frozen Yogurt. He's also an accomplished private equity executive who leads Boxwood Partners as its managing partner.
  • Kerry Pipes
  • 9,254 Reads 44 Shares
Home-based franchise businesses appeal to entrepreneurs for many good reasons. For some, it provides a relief from the daily commute. For others it represents a break from the corporate rat race. For still others it means a chance to follow their passion and do what they love. But for all, it's a chance to take control of their financial future and build a business of their own.
  • By: Eddy Goldberg
  • 24,601 Reads 7 Shares
When it comes to making his mark and doing good, Brendon Ayanbadejo, recipient of this year's Pro Athlete Influencer MVP Award, wants you to know he is just getting started.
  • Helen Bond
  • 15,146 Reads 5 Shares
Lawn Doctor franchisees add Cherry Blow Dry Bar to their portfolio and target expansion with three salons in New Jersey and Pennsylvania over the next 12 months.
  • Multi-Unit Franchisee
  • 10,602 Reads 412 Shares
Three areas where leadership is changing and how you can set your franchise operation up for success.
  • Kendall Rawls
  • 10,244 Reads 46 Shares
Inspire your franchisees to spread the word (of mouth!)
  • Martha France
  • 8,619 Reads 37 Shares
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 6,047 Reads 1 Shares
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
  • William Edwards
  • 7,757 Reads 23 Shares
Franchise trade shows are a great source of information as you consider which brands to invest in. At these shows, which take place all over the country throughout the year, you can kick the tires, taste the food, and handle the products. Most important, perhaps, you can meet live representatives from dozens, or even hundreds of brands, depending on the size of the show.
  • Eddy Goldberg
  • 43,945 Reads 2 Shares
Bain & Company asked leaders of 362 companies if they felt their companies delivered superior customer service. Eighty percent believed that the service they provided was indeed superior.
  • John DiJulius
  • 6,603 Reads 13 Shares
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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HZ LM Casual Foods has purchased 26 La Madeleine locations in Houston, Austin, and Louisiana, while securing development rights for an additional 57 locations.
  • Multi-Unit Franchisee
  • 8,049 Reads 158 Shares
A session at this year's Multi-Unit Franchising Conference featured three experienced franchisees sharing their insight to getting the most out of a business sale.
  • Multi-Unit Franchisee
  • 6,090 Reads 33 Shares
A well-managed supply chain is a boon for your franchise development team
  • Eddy Goldberg
  • 14,824 Reads 10 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 5,747 Reads 2 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 5,841 Reads 94 Shares
How do you know which franchise is right for you? With nearly 3,000 franchise brands available in 75 different industries, the choices can be mind-boggling.
  • Eddy Goldberg
  • 22,043 Reads 1 Shares
Anand D. (Andy) Patel is the recipient of the 2017 American Dream MVP Award for achieving remarkable success in the U.S. with multiple brands.
  • Helen Bond
  • 19,148 Reads 143 Shares
North Carolina-based franchise group acquire 64 Sonic locations in Alabama, Tennessee, Virginia, and Georgia.
  • Multi-Unit Franchisee
  • 11,717 Reads 1,799 Shares
Relationships, lending, operations, and leadership are the key performance indicators that are essential to the success of your operation.
  • Kendall Rawls
  • 4,560 Reads
Looking to connect with Millennials online?
  • Shawna Ford
  • 3,452 Reads 1 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
SPONSORED CONTENT
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 2,412 Reads 1 Shares
In September 2015, Mary Thompson and I had the pleasure of meeting U.S. Rep. Cathy McMorris Rodgers (R-WA) at the IFA’s Franchise Action Network meeting to talk about the most pressing issues facing franchisors across the country.
  • Dina Dwyer-Owens
  • 3,248 Reads 8 Shares
You have to spend money to make money. So the old saying goes. In franchising you can spend a lot or a little, and still make money. Once you've decided 1) that you want a franchised business, and 2) what industry segment you'd like to work in (fast food, home repair, pet care, etc.), it's time to determine what you can afford. Your "budget" will limit your choices.
  • Eddy Goldberg
  • 400,271 Reads 326 Shares
Multi-unit and multi-brand operators continue to grow in both numbers and size--and so does attendance at the Multi-Unit Franchising Conference.
  • Eddy Goldberg
  • 8,441 Reads 6 Shares
Aaron's Buys Back Stores From Its Largest Franchisee In $140 Million Cash Transaction.
  • Multi-Unit Franchisee
  • 10,639 Reads 152 Shares
Remodeling Is An Investment That Can Generate More Traffic and Increased Sales Say Multi-Unit Franchisees.
  • Multi-Unit Franchisee
  • 5,088 Reads 12 Shares
Cowboy Chicken redesigns restaurants from front to back
  • Sean Kennedy
  • 3,618 Reads 15 Shares
Using data and tech to recruit franchisees at Capriotti's
  • David Bloom
  • 7,373 Reads 372 Shares
One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.
  • Darrell Johnson
  • 3,105 Reads 2 Shares
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