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When Mitchell York first came across Maui Wowi Hawaiian Coffees & Smoothies as a possible investment, the corporate executive immediately passed on the brand, vowing he'd never wear a Hawaiian shirt.
  • Helen Bond
  • 16,625 Reads 2 Shares
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 17,074 Reads 14 Shares
One of the best ways for a new franchisee to get in on the action in franchising is by choosing a nontraditional location. Why? For starters, try reduced franchise fees, lower overall startup costs, smaller real estate fees (none for kiosks!), fewer employees, and for some, the option of beginning part-time.
  • Eddy Goldberg
  • 60,047 Reads 49 Shares
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 33,122 Reads 87 Shares
Tennessee Multi-Unit Operator Opens Second Of Several Grabbagreen Locations In The Volunteer State.
  • Multi-Unit Franchisee
  • 18,883 Reads 2 Shares
Panera Bread Wants the FDA To Clearly Define "Egg" In Order To Improve Industry Standards And Enhance Food Transparency.
  • Multi-Unit Franchisee
  • 21,061 Reads 5 Shares
The aging Baby Boomer population is creating an unprecedented marketplace for senior care service providers.
  • Emma Pearson
  • 30,233 Reads 95 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 17,427 Reads 10 Shares
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 16,934 Reads 3 Shares
The "better burger" marketplace may seem crowded, but for Wayback Burgers the competition makes for exciting challenges and opportunities.
  • Kerry Pipes
  • 20,312 Reads 6 Shares
Co-branding has been described as the combining and retaining of two or more brands to create a single, unique product or service. No matter how you describe it, it's a strategy that has really taken off in franchising.
  • Kerry Pipes
  • 64,578 Reads 1 Shares
Indevia Accounting
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Indevia Accounting
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Indevia Accounting
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Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 25,062 Reads 16 Shares
Houston-Based Multi-Brand Operator Kicks Off The Year By Opening The First of Four New Captain D's Locations in The City.
  • Multi-Unit Franchisee
  • 19,984 Reads 3 Shares
6 Key Indicators That Will Help You Evaluate and Identify Leaders Within your Franchise Company.
  • Kendall Rawls
  • 20,960 Reads 28 Shares
With so much change ahead in 2018, the economic outlook is more positive than not
  • Darrell Johnson
  • 16,919 Reads 17 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 14,541 Reads 2 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 23,974 Reads 1 Shares
Master franchising is a form of the franchisor-franchisee relationship in which the master franchisee essentially becomes a mini-franchisor for a specified territory. Within that territory, the master franchisee recruits, trains, and provides ongoing support to each franchisee they sign.
  • Eddy Goldberg
  • 114,094 Reads 88 Shares
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
  • John DiJulius
  • 22,337 Reads 8 Shares
Two Multi-Unit Operators Merge to Become Tropical Smoothie Café's Largest Franchisee and Then Sign New Development Agreement.
  • Multi-Unit Franchisee
  • 22,570 Reads 4 Shares
Why you should set resolutions for your business and the benefits you can reap from sticking to them.
  • Kendall Rawls
  • 25,917 Reads 4 Shares
Dogtopia
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Dogtopia
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Dogtopia
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It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 38,203 Reads 53 Shares
Online data from Millennials makes target marketing easier
  • Shawna Ford
  • 21,658 Reads 5 Shares
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 23,498 Reads 6 Shares
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
  • John DiJulius
  • 27,905 Reads 13 Shares
Prospective franchisees have several different entry points into franchising. The most common entry path for a new franchisee is to sign on for a single unit and operate it.
  • Eddy Goldberg
  • 57,539 Reads 11 Shares
From his childhood growing up in Houston, Pakistani-born Amin Dhanani watched his father, the late Hassan Ali Dhanani, and family members build The Dhanani Group, a billion-dollar, mega-successful franchisee for Burger King and its own massive convenience store business.
  • Debbie Selinsky
  • 75,077 Reads 53 Shares
Five Guys Burgers and Fries Multi-Unit Operator Signs Agreement to Open 18 Melt Shop Locations Throughout Pennsylvania, New Jersey, and Delaware.
  • Multi-Unit Franchisee
  • 31,447 Reads 11 Shares
A new Technomic study reveals trends and data about consumers' shifting behavior and attitudes towards retailer meal solutions (RMS).
  • Multi-Unit Franchisee
  • 28,047 Reads 3 Shares
Thinking of going global in 2018? These countries are worth a look.
  • William Edwards
  • 31,115 Reads 19 Shares
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