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Grow your system through local-level campaigns
  • Lora Kellogg
  • 5,260 Reads 98 Shares
Social media marketing news you can use. This week: 1) Are Boomers a missed opportunity for marketers?; 2) How to use Facebook ads to boost your direct mail campaigns; 3) IHOP begins testing delivery; 4) Domino's adds ways for customers to earn loyalty points; 5) South Philly Cheesesteaks responds with sass (and class) to cease-and-desist letter from "unnamed" chicken brand.
  • Eddy Goldberg
  • 2,510 Reads 1 Shares
Todd Graeve has motored his way through the Scooter's Coffee organization. He's been an area representative for the brand, served as chief financial officer for 8 years, and now is CEO.
  • Kerry Pipes
  • 5,591 Reads 6 Shares
You get only one chance to make a first impression. So does the franchisor. That's why, after selecting which franchise brands to investigate, it's so important to evaluate the franchisor's response at every point of contact.
  • Eddy Goldberg
  • 59,912 Reads 20 Shares
When Bret Stewart was growing up, he dreamed of being a doctor so he could help people. Life may have led him down a different path, but his desire to positively influence the lives of those around him is realized every day.
  • Helen Bond
  • 8,099 Reads 12 Shares
Dickey's Barbecue Pit multi-unit operator opens location at Arrowhead Stadium in Kansas City.
  • Multi-Unit Franchisee
  • 3,789 Reads 66 Shares
Franchise Brands and Franchisees Band Together to Raise Funds and Offer Support for Hurricane Ravaged Areas.
  • Multi-Unit Franchisee
  • 3,480 Reads 8 Shares
With the Baby Boomer population steadily aging to the tune of 10,000 people turning 65 every day, senior care service franchises are in higher demand than ever before. In 2050, the number of Americans aged 65 and older is projected to be 88.5 million, according to the U.S. Census Bureau.
  • Emma Pearson
  • 19,552 Reads 123 Shares
Improve your site selection with data and analytics
  • Jeff Sturgis
  • 5,933 Reads 46 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,002 Reads 2 Shares
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 5,631 Reads 29 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
  • Shawna Ford
  • 4,723 Reads 31 Shares
Anyone who's thinking about starting a new business is going to need to create a business plan. Why? Well banks and lenders require one for starters. But also because business plans are one of the crucial foundations for the beginnings of a business. And the franchising industry is no different.
  • Kerry Pipes
  • 57,396 Reads 2 Shares
I frequently receive questions from clients and prospective buyers asking, "What's the hottest new opportunity in the marketplace?"
  • Dean Zuccarello
  • 6,410 Reads 33 Shares
Multi-Unit Operator Takes Over Atlanta La Madeleine Locations as Part of Brand’s Refranchising Program and Plans to Open 15 More Units In Atlanta and North Carolina.
  • Multi-Unit Franchisee
  • 4,661 Reads 52 Shares
The last installment of this series is focused on lending and operations, and their importance in driving value in the business.
  • Kendall Rawls
  • 3,469 Reads 6 Shares
Franchising pitches in to help rebuild coastal Texas
  • Eddy Goldberg
  • 4,178 Reads 20 Shares
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 2,736 Reads 4 Shares
You've decided that franchising is right for you. You've done the research, you've narrowed down the categories and sectors that you think would best match your skill set; perhaps you've even picked a brand you'd like to join.
  • Kerry Pipes
  • 56,142 Reads 9 Shares
Todd and Audra Fetter, winners of the 2017 MVP Influencer Award for a Husband & Wife Team, have always had a team approach to marriage, but the decision to become hands-on franchisees has changed the playing field for communicating as a couple.
  • Helen Bond
  • 12,638 Reads 40 Shares
Franchisee Signs Eight-Store Deal To Expand Wetzel's Pretzels Presence In the Canadian Market.
  • Multi-Unit Franchisee
  • 5,906 Reads 2 Shares
Bojangles
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Bojangles
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Bojangles
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Relationships With Franchisors, Customers, And The Community Are One Of The Most Important Aspects Of Success And Critical To Driving Long-Term Value.
  • Kendall Rawls
  • 7,336 Reads 10 Shares
How well is your sales team keeping franchise candidates engaged?
  • Eddy Goldberg
  • 6,044 Reads 2 Shares
Learn how The Gents Place is using new media for franchisee recruitment.
  • Bret Franson
  • 4,639 Reads 34 Shares
Cowboy Chicken debuted our redesigned restaurant interiors earlier this year. After reviewing customer feedback, we held a brand summit in 2016 and developed a prototype that focused on redesigning the restaurant interiors to better reflect the food we serve.
  • Sean Kennedy
  • 6,180 Reads 33 Shares
Franchising has matured since Ray Kroc opened his first McDonald's in 1955 in Des Plaines, Illinois. First-day sales at that restaurant were $316.12. In 2016, McDonald's annual sales topped $24.6 billion at nearly 37,000 restaurants in more than 120 countries -- with about 84 percent of those stores owned by franchisees. Daily sales per franchised store today? You do the math!
  • Eddy Goldberg
  • 92,983 Reads 232 Shares
I have just returned from a three-week trip where I presented programs for a client in India, the Philippines, Malaysia, and Singapore. I then went on to present two additional programs for a client in Australia who has many multi-unit restaurant owners.
  • Rod Bristol
  • 10,896 Reads 5 Shares
Bojangles' Continues Expansion Across North Florida As New Development Agreements Continue Brand Growth in New and Emerging Markets.
  • Multi-Unit Franchisee
  • 8,952 Reads 7 Shares
Multi-Unit Franchising Conference session outlines how franchisees can deal with landlords to get better deals when negotiating a lease.
  • Multi-Unit Franchisee
  • 7,284 Reads 33 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 6,004 Reads 3 Shares
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