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Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 25,224 Reads 9 Shares
Technomic study uncovers the latest trends and data concerning consumers’ shifting behavior and attitudes toward breakfast.
  • Multi-Unit Franchisee
  • 4,808 Reads 8 Shares
Jiffy Lube Multi-Unit Franchisee Finds Unique Advantage to Becoming a Mighty Auto Parts franchisee.
  • Multi-Unit Franchisee
  • 5,086 Reads 64 Shares
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 4,189 Reads 76 Shares
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 3,328 Reads 1 Shares
Gary Findley will proudly tell you he was raised in the country and that’s where he picked up his work ethic.
  • Kerry Pipes
  • 8,865 Reads 281 Shares
Now that you have your franchise unit up and running, how do you keep it from stumbling during its first months and years? After all, most small businesses need time to learn the ropes and turn a profit.
  • Eddy Goldberg
  • 30,901 Reads 2 Shares
Most people reading this article probably are members of several loyalty programs. Some are franchisees whose systems have a loyalty program they and their staff have had to implement.
  • Tom Epstein
  • 8,181 Reads 16 Shares
Consider these four fundamental questions when looking for a trustworthy business partner and you can achieve peace of mind and build a sound business.
  • Marc Collopy
  • 9,916 Reads 48 Shares
In a world characterized by devastating and tragic events, multi-unit franchisees should look for ways to be lasting and positive influences throughout communities.
  • Kendall Rawls
  • 11,207 Reads 8 Shares
12 ways to deepen franchisee involvement and grow your system
  • Keith Gerson
  • 9,021 Reads 22 Shares
Wienerschnitzel
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So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,654 Reads 2 Shares
For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
  • Kerry Pipes and Eddy Goldberg
  • 7,809 Reads 8 Shares
Finding the best site for your new franchise unit (assuming your brand is not mobile or home-based) is a critical decision, one that should be based on the cold, hard facts: the numbers.
  • Eddy Goldberg
  • 45,629 Reads 9 Shares
Not only is Ben & Jerry's franchisee Karen Morse a veteran of serving up the brand's mantra of peace, love, and ice cream, she strives to scoop it forward.
  • Helen Bond
  • 8,350 Reads 9 Shares
New Survey Points to Tight Job Market and Says It’s a “Job Seeker’s Market” For Seasonal Hiring.
  • Multi-Unit Franchisee
  • 8,223 Reads 10 Shares
The complex challenges of a marriage and business partnership often requires both partners to work hard to maintain harmony and drive business performance.
  • Loyd Rawls
  • 8,769 Reads 21 Shares
Senior care franchising is a winning proposition for many entrepreneurs on several fronts. It can enable you to earn a very nice income while simultaneously helping seniors and their families.
  • Emma Pearson
  • 11,793 Reads 11 Shares
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 7,551 Reads 13 Shares
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 7,897 Reads 82 Shares
Finding the best location for your brick-and-mortar unit takes teamwork and time to get it right for long-term success
  • Eddy Goldberg
  • 34,119 Reads 27 Shares
GoTo Foods
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Sonic Drive-In multi-unit franchisee partners bringing Pie Five Pizza locations to Nebraska and Kansas.
  • Multi-Unit Franchisee
  • 5,109 Reads 3 Shares
Wages are important to employees, but so are schedule flexibility and development opportunities. Use these motivators to drive culture, improve retention, and be more competitive.
  • Mike Zorn
  • 6,561 Reads 9 Shares
Growth-oriented U.S. brands seek opportunities abroad.
  • William Edwards
  • 5,252 Reads 2 Shares
Think like a prospect to sell to a prospect.
  • Steve Olson
  • 3,348 Reads 4 Shares
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
  • Art Coley
  • 3,877 Reads 11 Shares
After years of easy money for financing a franchise (or anything else for that matter), capital available for starting and growing a business shrank considerably as the U.S. and global economies began to feel the first stirrings of the subprime lending meltdown and ensuing economic recession.
  • Eddy Goldberg
  • 60,212 Reads 18 Shares
Multi-unit, multi-brand operators continue expanding each year--a trend that continues to accelerate as these "Dominators" grow their portfolios through acquisitions, building new units, refranchising, and scooping up successful units from retiring franchisees.
  • Multi-Unit Franchisee
  • 4,642 Reads 1 Shares
This issue’s six profiles of multi-unit franchisees include immigrants from three different countries (India, Pakistan, and Armenia), all living the American Dream in their own way.
  • Eddy Goldberg
  • 11,513 Reads 13 Shares
Larry Lavigne has learned a few things about being successful in franchising during the past 25 years. He operates Tropical Smoothie Café and Jet's Pizza locations in his home state of Tennessee.
  • Multi-Unit Franchisee
  • 7,497 Reads 78 Shares
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