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Qualtric’s 4th annual Consumer Trends Report looks ahead to 2024 with stats, opinions, and advice for consumer marketers worldwide
  • Eddy Goldberg
  • 4,811 Reads 33 Shares
Are you creating a “signature brand experience”? Measure your success against these 6 steps for delivering your optimal customer experience on a consistent basis
  • Cal DiJulius
  • 4,434 Reads 2 Shares
All respondents expressed a fondness for drive-thrus, and younger people seek deals on social media.
  • M. Scott Morris
  • 3,267 Reads
CRE faces record foreclosures, food halls and strip malls ascendant, lenders tighten up, RTO remains contentious, WeWork files for Chapter 11, flexible workspaces struggle
  • Eddy Goldberg
  • 3,197 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Participating Brands
  • Eddy Goldberg
  • 2,740 Reads 2 Shares
Tips from international on overseas expansion. First learn the local culture and ways of doing business
  • Bill Edwards
  • 4,842 Reads
Gary Avants left his corporate job to become a Zaxby’s franchisee. Today he has 35.
  • Sara Wykes
  • 5,534 Reads 19 Shares
The International Franchise Association (IFA) is actively combating the National Labor Relations Board's new joint employer rule through litigation, lobbying, and coalition building, urging Congressional support for bipartisan legislation to nullify the rule and leading a coalition of 60 organizations, highlighting its commitment to protecting the franchise business model and economic opportunities for Americans.
  • Kerry Pipes
  • 3,482 Reads 35 Shares
Leases: 6 essential tips for franchisees to set the foundation for long-term success
  • Taj Adhav
  • 4,282 Reads 20 Shares
Five tips for franchisees to successfully find the optimal sites in today’s real estate market
  • Joe Stephens, Sr.
  • 5,518 Reads 22 Shares
Sibling partnerships require a proactive commitment to both personal growth and business success.
  • Kendall Rawls
  • 4,401 Reads 8 Shares
Bojangles
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Bojangles
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Bojangles
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Siblings team up with their mother to provide fruit-based juices and specialty drinks from Sip Fresh.
  • M. Scott Morris
  • 3,347 Reads
Check out our November roundup of consumer marketing news, with a look at the holiday season, social media marketing, marketing automation and more
  • Eddy Goldberg
  • 2,517 Reads 1 Shares
The pair agreed to open three early childhood centers in the Dallas–Fort Worth metro community.
  • M. Scott Morris
  • 3,702 Reads 3 Shares
Household debt hit a record high, but when adjusted for inflation, the total is below its peak from 2008.
  • M. Scott Morris
  • 2,875 Reads 4 Shares
Consumers have changed. Have your marketing campaigns? Economic changes force shifts to reach your target customers.
  • Darrell Johnson
  • 3,122 Reads 4 Shares
Shift your mindset from “selling” franchises to awarding them to the right candidates
  • Evan Hackel 
  • 3,210 Reads 2 Shares
Everything about the Multi-Unit Franchising Conference is designed with multi-unit franchisees in mind
  • Jesse Keyser
  • 4,641 Reads 51 Shares
Alex Tyler found deeper meaning his work on his first trip to Belize—and has been teaching swimming there ever since.
  • Sara Wykes
  • 5,049 Reads 5 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 3,651 Reads 1 Shares
Service brand franchise deals stay hot in November
  • Eddy Goldberg
  • 2,578 Reads 1 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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People with positive mindsets achieve more, so why not make today a fantastic day?
  • John DiJulius
  • 3,370 Reads 6 Shares
The deal includes the development of 36 new locations in Ohio and Florida and the acquisition of four units in Ohio.
  • M. Scott Morris
  • 2,849 Reads
FranConnect’s 10 marketing tips for franchisors to improve their franchise development results
  • FranConnect
  • 3,224 Reads 7 Shares
The International Franchise Association is adding litigation to its list of tools to promote and enhance franchising.
  • International Franchise Association
  • 3,423 Reads 1 Shares
Whether to employ an internal franchise sales team or work with a broker is not an either/or decision
  • Paige Feigenbaum
  • 3,245 Reads 2 Shares
Leaders of all sizes and shapes will benefit from practicing these 3 foundational principles
  • Aaron Locks
  • 3,565 Reads 2 Shares
Goldman Sachs survey reveals interest rate hikes are putting the squeeze on U.S. business owners. 
  • M. Scott Morris
  • 3,948 Reads 1 Shares
When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 4,159 Reads 7 Shares
As strategic partners, private equity firms provide direction, support, and capital to help franchise brands grow
  • M. Scott Morris
  • 4,089 Reads 4 Shares
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