New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Integrity And Rewards: Former Partner Shares Life Lessons from the Rise and Fall of Arthur Andersen

Larry Katzen made partner at Arthur Andersen by the time he was 30. The "Big 8" accounting firm had a long reputation for innovation and integrity.

Multi-Unit Franchisee
6,020 Reads 5 Shares

Smoothie Operator: Wan Kim is Reshaping the 40-Year-Old Brand

Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.

Kerry Pipes
14,582 Reads 2 Shares

CMO Q&A: Paul Macaluso, Moe's Southwest Grill

Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.

Kerry Pipes
6,178 Reads 1 Shares

Compassionate Leader: Domino's Franchisee Dominates with a Kind and Gentle Hand

Mary Lynne Carraway's 74 Domino's Pizza restaurants may dominate the Washington, D.C., market, but she runs her 1,800-employee business with a kind and gentle approach to success.

Debbie Selinsky
10,436 Reads 5 Shares

Social Media Marketing 2014 - Benchmarks Report

After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.

Eddy Goldberg
6,369 Reads 459 Shares

How Do You Measure Your Consumer Marketing Spend?

Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.

Douglas J. Poppen
2,438 Reads 24 Shares

Social Media Roundup - December 2013

A Subway franchisee in Allentown, Pa., has started accepting Bitcoins for payment - and it's working.

Daniel Lieberman
4,273 Reads 68 Shares

Sooner Expansion: Zaxby's Franchisees Moving Into Oklahoma

Two Zaxby's franchisee partners with ties to the brand's corporate office are growing again.

Multi-Unit Franchisee
5,855 Reads 3 Shares

Twitter Makes Changes

A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.

Marsha Friedman
5,133 Reads

STAR Struck: Top Performers in Franchise Recruitment Recognized

Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.

Debbie Selinsky
7,060 Reads

Leading by Example: Catherine Monson shows the way at FastSigns

In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.

Kerry Pipes
5,361 Reads 1,022 Shares

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Franchise Sales: Tips from the Top

Tom Wood, president and CEO of Floor Coverings International (FCI), is well-known for his "First to the door wins" approach to franchise sales.

Eddy Goldberg
5,737 Reads 1 Shares

Using Social Media Inside Your Organization

Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.

Eddy Goldberg
8,047 Reads 1,023 Shares

Overseas Expansion 2014: Is It Right for Your Brand?

In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?

William G. Edwards
3,942 Reads

Using Profiling Tools To Help Qualify Franchise Candidates

Many franchisors use behavioral surveys as part of their franchisee selection process. This can be a smart investment, considering the size of the payoff and the risk.

Steve Olson
4,281 Reads

Card Catastrophe: Why Mobile Processing Should Scare You

Have your begun processing payments with a smartphone or tablet yet? Maybe they're seriously considering implementing a mobile processing strategy like many other businesses and micro-merchants.

Jon Clark
10,995 Reads 39 Shares

Baptism By Fire: Dunkin's West Pioneer Learns to Thrive Despite the Economy

Multi-unit franchisee Jason Duffy may only be 38 years old, but he could write a book about being successful in business during tough economic times.

Debbie Selinsky
6,766 Reads

Loyalty on the Go: Boost Unit Revenue with Mobile Loyalty Programs

Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.

Tom Epstein
5,702 Reads

Against the Odds: Steve Baliva Helped his Community Through Hurricane Sandy

Steve Baliva knew Hurricane Sandy was on its way and headed for the New Jersey coast.

Debbie Selinsky
5,029 Reads 2 Shares

Dominate Your Competitors: Focus on a Customer Service Strategy

If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.

John Tschohl
6,078 Reads 102 Shares

Building Success: Business Lessons from a Small Business CEO

I found a fascinating website while trolling around the Internet recently.

Marsha Friedman
5,697 Reads

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Failing To Lead: Avoid These 3 Leadership Myths

Bradley was failing, and failing badly.Not only did the members of his team avoid him in the lunchroom and never stop by to say "good morning," they had begun taping a target to his back every day and everyone had signed up for archery lessons.

Erick Lauber, Ph.D.
4,233 Reads

The "Participation Economy": Work with Millennials Just As You Would Market to Them

Franchisees are looking hard at how to recruit and retain Millennial employees.

Jeff Fromm
9,652 Reads 2 Shares

Can Facebook Ads Help You Get More Likes?

For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.

James Crater
5,561 Reads 2 Shares

Struggling To Integrate Your Marketing Strategy? You're Not Alone

One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.

IgnitionOne
2,629 Reads 8 Shares

Social Media Roundup - November 2013

Content marketing has become a major force on the Internet in the past couple of years.

Daniel Lieberman
3,923 Reads

Employee Cross Training: How eLearning can Double Employee Value

Here's a scenario. You are looking to hire a new team member. You've reviewed applications, held interviews, and narrowed it down to two candidates.

Nate DaPore
6,455 Reads 1 Shares

Failed Forward

By Most Anyone's Definition, Eric Holm Is A Business Success Story. The Winter Park, Fla., Man Owns 30 Golden Corral Restaurants, Bringing In $155 Million In Annual Sales And Providing Jobs For More Than 3,000 Workers In Georgia And Florida.

Debbie Selinsky
16,475 Reads 1 Shares

Chief Brand Officer: Mission: To Grow and Protect The Brand

Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.

Kerry Pipes
7,511 Reads

Coming to America?: Overseas brands face opportunities and challenges

While many U.S. franchisors are now expanding into other countries, seeking new growth and less competition, international franchisors are finding the world's largest economy a target too good to pass up. But are the streets of the USA still paved with gold?