New Jersey Feature Articles

New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Quality and price are two criteria for consumers when making a purchasing decision.
  • John Tschohl
  • 5,915 Reads 23 Shares
Zane Tankel doesn't think of himself as a bleeding heart. He's been repeatedly recognized for his ability to build a hefty bottom line
  • John Carroll
  • 5,873 Reads 73 Shares
Growth: the all-American measure of success. But what kind of growth? And how do you measure growth in relation to success?
  • Steve LeFever
  • 12,803 Reads 1,021 Shares
The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
  • Steve Olson
  • 5,664 Reads 121 Shares
The rapid increase in social media channels has provided new opportunities to build relationships with promising franchisee prospects, but it also has brought new levels of confusion, uncertainty, and a feeling of overload.
  • Franchise Update
  • 7,488 Reads 154 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 5,105 Reads 1,023 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 5,718 Reads 195 Shares
By its very definition, the word "leader" evokes the concept of change. Leaders take us toward or away from something, into a new reality.
  • Jon L. Luther
  • 2,996 Reads 1 Shares
Americans' love affair with big, chewy cookies was just taking off in the late 1970s when Lawrence "Doc" Cohen exited the retail pharmaceutical industry after 15 years to open his first Great American Cookies store in Lafayette, La.
  • Debbie Selinsky
  • 7,743 Reads 8 Shares
Forecasting is a tricky business, involving equal amounts of data crunching, interpreting economic and general news events, common sense, and guessing.
  • Darrell Johnson
  • 7,118 Reads
Social Media has certainly proven to be a fantastic medium to cross-reference opinions, insight and perspectives. I often utilize Social Media to gain varying thoughts from both within and outside the franchise community.
  • Paul R Segreto
  • 19,731 Reads 1,020 Shares
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In a perfect world, businesses would only be sold when they are healthy and attractive to buyers.
  • Domenic Rinaldi
  • 4,917 Reads 42 Shares
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
  • Scott Klososky
  • 8,317 Reads 1,023 Shares
The inspiration for Randy Elias's expansion into a new franchise concept came from a restaurant he'd been frequenting for years.
  • Tracy Staton
  • 6,680 Reads 84 Shares
By his own description, Greg Thomas is ADHD. Sitting down to read a book, watching professional sporting events, or lounging on a beach doesn't really interest him.
  • John Carroll
  • 9,523 Reads 3 Shares
The new Google+ network has debuted. The social media community is scrambling to figure out what it's good for and where it may be going.
  • Daniel Lieberman
  • 3,464 Reads 8 Shares
The stagnant economy. Sustained unemployment. Rising food and gas prices. It's no wonder consumers are more value-conscious than ever before.
  • Denise Lee Yohn
  • 5,625 Reads 30 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,221 Reads 183 Shares
Desi Williamson has led a diverse career as a corporate sales and marketing executive, entrepreneur, motivational coach for the Minnesota Vikings, and now restaurant owner.
  • Desi Williamson
  • 5,815 Reads 165 Shares
Do your employees know what makes your company radically different from all of your competitors?
  • Rick Barrera
  • 9,288 Reads 1,491 Shares
Steve Bowen knew how to handle a good paint job. But as an independent businessman he was stretched thin and was wearing many different hats as he tried to manage his own painting company.
  • Kerry Pipes
  • 5,670 Reads 195 Shares
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Online marketing, social media, and social commerce have created an environment that places an increased burden on franchise marketing departments.
  • Keith Klein
  • 11,053 Reads 1 Shares
Franchisors seeking to build a loyal customer following and remain competitive in 2011 must develop and deliver national and local marketing programs for their franchisees--deploying the latest social media tools in addition to their traditional methods.
  • Kerry Pipes
  • 4,287 Reads 168 Shares
Access to capital has been a bane to franchise growth for nearly three years. Much of the blame has been placed on lenders, who have been notoriously gun-shy since the September 2008 financial debacle.
  • Eddy Goldberg
  • 5,532 Reads 57 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 7,022 Reads 1 Shares
From what you read in the media, does it feel like 88 percent of ad dollars are still being spent on old media?
  • Michael Sick
  • 8,414 Reads 1,021 Shares
Until your organization figures out how to drive higher sales and profits at existing stores, adding new units is very risky. The only time McDonald's got in real trouble came when they focused on growing sales by adding new units while neglecting to grow same store sales.
  • Jack Mackey
  • 8,817 Reads 1,014 Shares
When Shelly Sun and her husband JD founded BrightStar, their full-service healthcare staffing agency in 2002, the concept was rooted in their experiences searching for quality care for JD's sick grandmother. "We were managing multiple relationships and thought how great it would be to have one company handle the entire continuum of care," says Sun, CEO of BrightStar.
  • Debbie Selinsky
  • 7,162 Reads
In the course of my speaking and consulting engagements, I've found that many franchisees have given up even trying to get meaningful references on promising job applicants. From the frustrating experiences recounted to me by others and my own company's policy, I know that most employers will report only dates of employment and the starting and ending wage or salary figures.
  • Mel Kleiman
  • 8,012 Reads 1 Shares
Allow me to share something that is staggering to me. I spend thousands of dollars a year with many companies that have no idea I exist - and so do you.
  • Scott Klososky
  • 2,011 Reads 2 Shares

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