Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Social media has exploded onto the franchising - and business - scene with a fury not seen since the early days of the World Wide Web back in the mid-90s. As more and more franchisors and franchisees begin experimenting and utilizing tools like Facebook, Twitter, and Youtube, we've decided to report on some unique, progressive, and innovative ways in which they've embraced this technology.
  • Multi-Unit Franchisee
  • 3,824 Reads 12 Shares
Savvy franchise companies continue to flourish in this challenging economy. Each month FUSR will bring you good news, highlighting brands that are bucking the trend by adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And as you'll see below, U.S. franchisors continue to look overseas for expansion while the domestic economy remains slow.
  • Franchise Update
  • 5,961 Reads 93 Shares
If you are not experienced at effectively analyzing "tech talk," take the shortcut to better buying and zero in purely on sales results. Conduct your research on various websites using direct-response questions. The sole purpose of your online franchise advertising is to generate quality prospects to sell your franchise to, just as you normally do. If you can't get satisfactory answers to the following questions from a website in business six months or longer, hold on to your wallet!
  • Steve Olson
  • 2,995 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that Franchising.com ranked in the "Top 5" in eMaximation's latest Franchise Benchmark Report for Franchise Portals. Franchising.com also ranked in the "Top 5" for completed franchise applications, an indicator of the quality of leads that are generated. Franchising.com has consistently ranked in the "Top 5" for more than two years.
  • Press Release
  • 8,209 Reads 193 Shares
What if there were a web-based tool that could help you create and organize your restaurants' menu quickly and accurately--while also collecting important data and ensuring consistent brand delivery? There is, and companies including Applebee's, California Pizza Kitchen, O'Charley's, Max & Erma's, and Papa Murphy's are now using the technology to create, design and order printed copies of their menus. The tool, MenuNet, is from Trabon Companies, which provides web-to-print restaurant technology and printing solutions.
  • Kerry Pipes
  • 5,064 Reads 126 Shares
With the downturn in the economy, good old-fashioned customer service can be a major differentiator for businesses trying to keep their existing customers and attract new ones.
  • Greg Brashier, COO of Virtual PBX
  • 4,538 Reads 81 Shares
For a man in the hospitality business who's traveled widely, Ted Torres didn't fall far from the tree, nor did he want to. "My father, a first-generation hotelier, was my mentor, teacher, coach, and partner," says Torres, who at 43 has been in the business for 20 years. His most far-flung project, building hotels for Hilton across Russia, never came to fruition--through no lack of willingness on his part--but it was a fabulous month-long adventure just the same.
  • Eddy Goldberg
  • 5,002 Reads 49 Shares
The air conditioner at one of your Phoenix units has failed. The manager calls you and says it's so hot inside the store that customers are turning around and walking out. Your first thought is to call your local A/C repair business for what will most likely be a costly service call.
  • Kerry Pipes
  • 4,460 Reads 22 Shares
Despite all the buzz about "rich media," the simple text ad is still one of the most effective ways of bringing prospective franchisees to your website, according to a report from market research firm iPerceptions. The study is especially intriguing, given its substantial number of participants: 14,000 people were surveyed about their ad preferences after they visited leading media websites.
  • Joe Dysart
  • 6,259 Reads 307 Shares
Standard operating procedure, or SOP, is a term widely understood by those who have served in the armed forces. SOP refers to a step-by-step method for how a mission or function will be carried out. Veterans understand the importance of implementing and following SOP for a task to be executed and the mission completed successfully. This systematic approach sounds very similar to the franchising model, and is why more and more veterans are finding successful post-military careers in the world of franchising.
  • Kerry Pipes
  • 5,718 Reads 6 Shares
Technology tools have become a mainstay for every multi-unit franchisee, used for planning, budgeting, forecasting, and many other daily activities. Today franchisees are embracing technology for demographic research and site selection.
  • Kerry Pipes
  • 6,256 Reads 259 Shares
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All franchisors place a high priority on gaining new recruits and responding to contacts from prospective franchisees. But who's setting the pace on performance? Once again, Franchise UPDATE's mystery shoppers hit the phones--and the websites--checking out franchisors from coast to coast to see which were doing the very best work. The best and the brightest were recognized in the 10th annual STAR (Speaking To And Responding) Awards--from the three top national performers to the companies that excelled at fielding telephone contacts or quickly getting back to website leads.
  • John Carroll
  • 4,397 Reads 12 Shares
For me, adapting to the highly specialized world of franchise development was a laborious, disjointed journey. During the early 1980s, I searched for a road map for recruitment success that could jump start my performance and help avoid costly mistakes. But there was no drill-down guide detailing the key benchmarks to successful growth--no books I could buy dedicated to the business of growing a franchise business. After years of unnecessary trial and error, I learned through the school of hard knocks--as many of you have--relying heavily on peer networking and by attending development seminars and industry conferences.
  • Steve Olson
  • 3,746 Reads 3 Shares
What does one of the most successful Subway multi-unit operators, and now multi-unit operator and area developer for LA Sunset Tan, do for his next trick? Make a horror movie, of course.
  • Kerry Pipes
  • 9,342 Reads 1 Shares
I stand in awe of how much technology has adapted over the last few years and how much of it I have adopted. Just a few short years ago, franchise portals seemed innovative and the potential silver bullet for finding more qualified leads. That space has now been overrun with new and exciting technologies, known to many as Web 2.0.
  • Franchise Update Magazine
  • 4,984 Reads 8 Shares
Franchise attorney Brian Schnell said it all during a session on franchising sales fundamentals at Franchise UPDATE's Franchise Leadership & Development Conference in late September: "There's nothing fundamental about franchise sales right now."
  • Kerry Pipes
  • 5,420 Reads 2 Shares
There was a time when franchise site selection was as simple (not to mention as rudimentary and often random) as pushing pins in a map on a wall. Maybe they turned out to be good sites, maybe they didn't. But as technology continues to evolve and the tools are recalibrated to further refine the site selection process, the art is becoming a science.
  • Kerry Pipes
  • 8,040 Reads
How Are You Toughing It Out In Your Industry/Category During These Lean Economic Times?
  • Barb Moran & Scott Haner
  • 4,293 Reads 1 Shares
Salt Lake City businessman Paul Hitzelberger was one of the owners of Del Taco for about 16 years. He'd also been a senior officer with General Mills and other large companies before retiring from Del Taco corporate in 2001.
  • Debbie Selinsky
  • 7,247 Reads 204 Shares
It is a quiet Saturday morning. If you are the average American, the downturn in the economy has started you to think about how it will impact your career and the opportunities for your children as they enter the workforce. Articles about Enron and Tyco and Global Crossing and other corporate scandals abound and some of the most respected brand names internationally are talking about layoffs and bankruptcy.
  • By: Michael H. Seid, founder and managing director of MSA - Michael H. Seid & Associates
  • 28,460 Reads 1 Shares
Before I answer your question I think a bit of historical background is important. Our economy is where it is today because we chose not to learn from what we did in the past. I remember after the bubble broke following the dot-com meltdown we were faced with similar questions. And we moved through those troubled times to what became one of the best environments for the growth of small business and certainly franchising. It is a fact of life in our economic marketplace that business cycles happen. Business cycles in the United States have always produced a beneficial cleansing although living through the corrections is always painful in the short term.
  • Michael Seid
  • 5,661 Reads
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It started with a desperate phone call from a distraught daughter at her wit's end. Patricia Maisano was on the receiving end of that call. The woman on the other end of the phone was searching for assistance in caring for her elderly mother. At the time, Maisano was running a health care consulting business in Philadelphia. She was a registered nurse and well-versed in case management. And the phone call had a significant impact on her.
  • Kerry Pipes
  • 2,999 Reads 1,021 Shares
Technologists busily reinventing the World Wide Web say franchises can look forward to an Internet where it will be much easier to collaborate, innovate, and to manipulate data and software on a wide variety of Net-friendly devices.
  • Joe Dysart
  • 5,388 Reads 2 Shares
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
  • Steve Olson
  • 3,809 Reads 1 Shares
There's a loud ruckus, a crowd gathers 'round, and a customer is sprawled on the floor next to the soft drink dispenser. The area is covered in soda and ice and the customer laments she slipped, fell, and is injured because of your negligence.
  • Kerry Pipes
  • 9,202 Reads 1 Shares
Beyond the unmistakable impact of the Internet and World Wide Web, advances in technologies used every day by franchisees are continuing to change the face of franchising -- and the way franchisees do business.
  • Eddy Goldberg
  • 3,845 Reads 1,014 Shares
Franchise Update Media Group, the leading industry resource for franchise development, announces that registration is now open for the 10th Annual Franchise Leadership & Development Conference, which will be held at The Drake Hotel in Chicago, Sept. 24-26, 2008. The theme for this year is "Driving Performance in Tough Times."
  • Press Release
  • 3,296 Reads 3 Shares
Every year thousands of franchise companies pour money and other precious resources into lead generation and sales with varying degrees of success. But few rise to the top.
  • Kerry Pipes
  • 4,426 Reads 34 Shares
At PuroSystems, the vice president of franchise development has an advantage his peers would envy--if they knew it existed: he can listen in live on a franchise sales call, privately offering advice and feedback to his salesperson as the discussion unfolds.
  • John Carroll
  • 3,561 Reads 37 Shares
When Lino DeFeo bought a Sign-A-Rama franchise in West Palm Beach, Fla., he didn't know much about signs. That was about 15 years ago. DeFeo had sold his trucking business in Manhattan and moved to Florida with his wife Maria and their two young children to join a family business. But that didn't work out exactly as planned. "I got out before we totally killed each other," he says with a laugh.
  • Eddy Goldberg
  • 9,540 Reads 1,014 Shares
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