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Technology Feature Articles

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Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 4,646 Reads 176 Shares
Despite all its advantages, technology has made it harder to capture consumers' attention and easier for them to bypass advertising messages.
  • Michael Daigle and Gina Malandrino
  • 5,462 Reads 1,023 Shares
To most financial advisors, convincing their clients of the absolute necessity of maintaining a sound financial system and cash controls—and the need to consistently review, evaluate, and plan—is about as easy as selling first aid.
  • Steve LeFever
  • 8,482 Reads 60 Shares
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 8,373 Reads 1,023 Shares
Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.
  • Kerry Pipes
  • 16,884 Reads 2 Shares
Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
  • Kerry Pipes
  • 6,954 Reads 1 Shares
After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
  • Eddy Goldberg
  • 6,866 Reads 459 Shares
Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 8,610 Reads
In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.
  • Kerry Pipes
  • 6,482 Reads 1,022 Shares
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
  • Tom Epstein
  • 7,018 Reads
If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.
  • John Tschohl
  • 6,669 Reads 102 Shares
Angry Crab Shack
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One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
  • IgnitionOne
  • 3,167 Reads 8 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 8,823 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
  • Joanne S. Black
  • 4,416 Reads 73 Shares
As many in the beauty industry have likely noticed, Massage Envy has experienced explosive franchise growth in the last several years.
  • D'onn Genovese
  • 8,940 Reads 1,014 Shares
The economy is improving, bringing with it a sense of optimism. That optimism, however, can be dangerous.
  • John Tschohl
  • 6,461 Reads
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 6,399 Reads
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 3,391 Reads 20 Shares
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 22,968 Reads 2 Shares
At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
  • Franchise Update
  • 4,058 Reads 2 Shares
Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 7,816 Reads 2 Shares
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How do you keep a 75-year-old brand relevant? There is no single answer to that question.
  • Jack Mackey
  • 6,520 Reads
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 4,752 Reads 75 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
  • Kerry Pipes
  • 4,125 Reads 45 Shares
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
  • Multi-Unit Franchisee
  • 9,467 Reads 1 Shares
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 5,256 Reads 96 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 4,388 Reads 94 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,927 Reads 1,021 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 6,114 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 4,365 Reads 53 Shares
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