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STAR Awards

The annual STAR Awards recognize the country’s top franchise sales teams. Winners are evaluated on their franchisee recruitment, online inquiry follow-up, telephone mystery shopping, social media performance, recruitment websites, and franchisee satisfaction. Our expert research team evaluates franchise development team responses to determine which brands are the best performers and where improvements are needed.


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The secret is out of the box. The mystery shopping has ended and the results have been revealed. Each year, for more than a decade now, Franchise UPDATE has conducted a mystery shopping survey of franchisors to assess their lead generation and recruiting efforts. Two methods--telephone and online--are "shopped" and objectively recorded. Each franchise organization registered for this year's annual Franchise Leadership & Development Conference by a specific cutoff date--nearly 150 of this year's attendees--was evaluated, and its data included in the study.
  • Franchise Update Magazine
  • 3,816 Reads 8 Shares
All franchisors place a high priority on gaining new recruits and responding to contacts from prospective franchisees. But who's setting the pace on performance? Once again, Franchise UPDATE's mystery shoppers hit the phones--and the websites--checking out franchisors from coast to coast to see which were doing the very best work. The best and the brightest were recognized in the 10th annual STAR (Speaking To And Responding) Awards--from the three top national performers to the companies that excelled at fielding telephone contacts or quickly getting back to website leads.
  • John Carroll
  • 2,623 Reads 12 Shares
Franchise attorney Brian Schnell said it all during a session on franchising sales fundamentals at Franchise UPDATE's Franchise Leadership & Development Conference in late September: "There's nothing fundamental about franchise sales right now."
  • Kerry Pipes
  • 3,948 Reads 2 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced the winners of its annual STAR (Speaking To And Responding) Awards. The awards recognize excellence in lead generation, recruitment and industry-wide best practices in the franchise industry.
  • Press Release
  • 7,652 Reads 10 Shares
In the world of franchising, expansion and growth is the name of the game; creating leads and identifying prospective franchisees is a pivotal part of the corporate operation. This means that franchise executives learn quickly to stay on top of the latest techniques for marketing, generating leads, and recruiting new franchisees.
  • Franchise Update Magazine
  • 7,546 Reads 10 Shares
Franchise Update Media Group, the leading industry resource for franchise development, announces that registration is now open for the 10th Annual Franchise Leadership & Development Conference, which will be held at The Drake Hotel in Chicago, Sept. 24-26, 2008. The theme for this year is "Driving Performance in Tough Times."
  • Press Release
  • 2,255 Reads 3 Shares
In today's business environment, the mystery shopper - the person who pretends to be a customer or potential client while noting every conceivable plus and minus of their shopping or consumer experience - is a fact of life.
  • Debbie Selinsky
  • 2,339 Reads 19 Shares
"I don't care about numbers and notes on a piece of paper; it only matters if you actually close the sale."
  • Kerry Pipes
  • 2,043 Reads 5 Shares
Finding an edge. Moving ahead of the competition. Emerging as a winner. These were all themes echoed throughout Franchise Update Media Group's 9th Annual Franchise Leadership & Development Conference.
  • Kerry Pipes
  • 2,079 Reads 3 Shares
"Franchise development simply requires a solid process, it's really not rocket science." That's what Steve Olson, publisher of Franchise Update Media Group, said as he opened his presentation of this year's Mystery Shopper Survey results at the company's recent Franchise Development & Leadership Conference in Atlanta. It's true. A consistent system of quick response and lead qualification can separate the wheat from the chaff and ultimately lead to more sales, more quickly.
  • Kerry Pipes
  • 2,271 Reads 13 Shares
Franchisors know the Internet is a valuable and necessary tool for generating leads. But for many, that's where the certainty ends - and the questions begin.
  • Eddy Goldberg
  • 2,203 Reads 10 Shares
ApplePie Capital
ApplePie Capital
ApplePie Capital
Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.
  • Kerry Pipes
  • 2,837 Reads 4 Shares
Franchising is driven by expansion and growth. Creating leads and identifying prospects is an essential part of any corporate franchise operation. Franchise executives understand the importance of effective marketing and recruiting. They spend significant amounts of time, human resources, and financial resources to develop systems that help them optimize their recruiting.
  • 3,453 Reads 506 Shares
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