CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Cinch helps multi-unit franchise owners simplify customer retention, automate marketing, and gain the insights they need to scale—all in one platform. With email, text, and direct mail marketing, automated customer communication, online review mana...
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Tropical Smoothie Cafe
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CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
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Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
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Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
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At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
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Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
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Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
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When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
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Bubbakoo’s Burritos hires Mimi Somerman as its first CMO as the brand turns 15
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Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
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Bad Ass Coffee of Hawaii has been building a cult following for more than 30 years
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How Self Esteem Brands determines which marketing channels are getting the best ROI for its franchisee recruitment
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Amy Phillips is both president and CMO at Altitude Trampoline Park, rising quickly since arriving less than 2 years ago 
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After steady growth in Ohio and Michigan, Scramblers, a breakfast and lunch concept, is spreading its wings beyond its Midwest roots
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Jersey Mike’s annual Month of Giving helps the brand create franchisee buy-in for the marketing team
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Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 2
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How Pure Barre is using their marketing programs to benefit their franchisees
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How Title Boxing Club is using their marketing programs to benefit their franchisees
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Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 1
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Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role
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12 female franchise leaders on "Raising Up the Next Generation" in our annual issue on women in franchising: Edithann Ramey Chief Marketing Officer at On The Border
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Jodi Boyce, CMO at Teriyaki Madness, answers 16 questions on leadership and mentorship
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For Scooter’s Coffee CMO Bill Black, the customer experience is personal, part 2
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How Freddy’s Frozen Custard & Steakburgers is adapting its communication and marketing strategies to match new consumer behaviors
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For Scooter’s Coffee CMO Bill Black, the customer experience is personal (Part 1)
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Making change happen is only of Amy Johnson’s many roles as CMO at AAMCO
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CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
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CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
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Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
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Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
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Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
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