Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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A Subway franchisee in Allentown, Pa., has started accepting Bitcoins for payment - and it's working.
- Daniel Lieberman
- 4,729 Reads 68 Shares
One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
- IgnitionOne
- 3,141 Reads 8 Shares
Although some aspects of SEO haven't changed much in the last decade, he influence of social media and inbound marketing are causing seismic shifts in search optimization - especially at the enterprise SEO level.
- Carrie Morgan
- 4,805 Reads 4 Shares
Content marketing has become a major force on the Internet in the past couple of years.
- Daniel Lieberman
- 4,226 Reads
The LGBT consumer market, an increasingly coveted segment, is composed of a number of different communities, each representing a unique business opportunity.
- Mya Reyes
- 3,315 Reads 78 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
- Jason Smylie
- 2,960 Reads
With about 5 million people, Norway is a small, oil-rich country with beautiful scenery and lots of fish.
- Daniel Lieberman
- 3,129 Reads
As franchise systems continue to develop ways to attract new customers and create brand advocates from their frequent customers, it is becoming increasingly important for brands to understand consumers' online buying behavior.
- Josh Allen
- 3,730 Reads 80 Shares
It seems like a new social media channel pops up every day. How do you know which ones your franchise should be using?
- James Crater
- 3,992 Reads 8 Shares
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
- Dayna Rothman
- 3,362 Reads 20 Shares
Facebook's latest revision of its terms of service, released in early September, essentially lays claim to the right to use or sell your identity, content, and data - without limitations.
- Daniel Lieberman
- 2,395 Reads
In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
- Gideon Rubin
- 10,531 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
- Eddy Goldberg
- 2,864 Reads 66 Shares
Every now and then in the race to keep up with the breathtaking pace of change in social media - marketing's Usain Bolt - it's good to step off the track, catch your breath, and try to grab not only a little oxygen, but a bigger perspective.
- Jon Miller
- 2,761 Reads 7 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
- Daniel Lieberman
- 2,352 Reads 10 Shares
You're likely to find this blog post bleeping ironic. I'll tell you why and perhaps even shoo you away.
- Barry Feldman
- 3,063 Reads 13 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
- Kerry Pipes
- 4,090 Reads 45 Shares
Everyone in marketing wants to become a trusted partner of the C-suite. But what's the best way to do that?
- Jeff Ogden
- 2,345 Reads 15 Shares
It depends. An infographic from Ambassador, published on Mashable, studied consumer attitudes about how much they believe the ads that come their way - and asked businesses how much they think consumers believe their ads.
- Daniel Lieberman
- 2,438 Reads 9 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
- Eddy Goldberg
- 3,090 Reads 108 Shares
"Big data" is becoming more critical every day as a competitive tool, as well as a source of analytics for lead generation and marketing campaigns
- Eddy Goldberg
- 2,485 Reads 1 Shares
The greeting before a meeting is an example of an interpersonal auto-response. We all do it many times a day.
- Joe Schumacker
- 7,915 Reads 1 Shares
These days, franchises need to use social media to reach consumers, but at both the corporate and local levels, it's important to weigh the pros and cons of local franchisees running their own social media accounts.
- Daniel Lieberman
- 1,957 Reads 15 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
- Franchise Update
- 3,146 Reads 42 Shares
We all know that social media links influence our rankings in search engines.
- Jeremy LaDuque
- 2,593 Reads 51 Shares
A survey of 437 service industry franchisees conducted by Yodle in December 2012 revealed that 9 out of 10 respondents said online marketing support was a key factor in choosing a franchise brand.
- Franchise Update
- 5,742 Reads 177 Shares
Research by email marketing giant Constant Contact reveals that 60% of small businesses need help with social media marketing.
- Daniel Lieberman
- 2,386 Reads 7 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
- Eddy Goldberg
- 17,052 Reads
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
- Erika Morphy
- 3,027 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
- Daniel Lieberman
- 3,411 Reads
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