Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
- Daniel Lieberman
- 4,408 Reads
Online reviews, smartphones, and social media are not passing fads. Can they be useful to your franchise recruiting and development efforts?
- Tim Johnson
- 7,377 Reads 17 Shares
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
- Kerry Pipes
- 4,923 Reads 2 Shares
Validating and analyzing the effectiveness of social media activity can be challenging. There's a tendency to believe that the whole subject is black magic...
- Daniel Lieberman
- 3,557 Reads
Last year there was an inspiring celebration of the American Dream - and a tinge of sadness, too - as Hungry Howie's Pizza marked its 40th anniversary.
- Jack Mackey
- 7,591 Reads 1 Shares
If you want to know what 2014 will look like in the world of social media marketing, ask the experts!
- Eddy Goldberg
- 4,064 Reads
Remarketing gives online marketers more chances to do business with people who have visited their websites and looked at something but have gone away without buying.
- Daniel Lieberman
- 3,903 Reads 2 Shares
Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
- Jeff Fromm
- 4,671 Reads 176 Shares
Acquisio.com asked 14 digital marketing experts to share their predictions for the coming year.
- Eddy Goldberg
- 3,264 Reads 11 Shares
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
- Jack Mackey
- 5,341 Reads
After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
- Eddy Goldberg
- 6,879 Reads 459 Shares
Bojangles' has one of the highest average unit sales volumes in the QSR industry, driven by strength across all three primary day parts.
- Douglas J. Poppen
- 2,893 Reads 24 Shares
A Subway franchisee in Allentown, Pa., has started accepting Bitcoins for payment - and it's working.
- Daniel Lieberman
- 4,774 Reads 68 Shares
One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
- IgnitionOne
- 3,188 Reads 8 Shares
Although some aspects of SEO haven't changed much in the last decade, he influence of social media and inbound marketing are causing seismic shifts in search optimization - especially at the enterprise SEO level.
- Carrie Morgan
- 4,870 Reads 4 Shares
Content marketing has become a major force on the Internet in the past couple of years.
- Daniel Lieberman
- 4,269 Reads
The LGBT consumer market, an increasingly coveted segment, is composed of a number of different communities, each representing a unique business opportunity.
- Mya Reyes
- 3,354 Reads 78 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
- Jason Smylie
- 3,020 Reads
With about 5 million people, Norway is a small, oil-rich country with beautiful scenery and lots of fish.
- Daniel Lieberman
- 3,178 Reads
As franchise systems continue to develop ways to attract new customers and create brand advocates from their frequent customers, it is becoming increasingly important for brands to understand consumers' online buying behavior.
- Josh Allen
- 3,790 Reads 80 Shares
It seems like a new social media channel pops up every day. How do you know which ones your franchise should be using?
- James Crater
- 4,049 Reads 8 Shares
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
- Dayna Rothman
- 3,411 Reads 20 Shares
Facebook's latest revision of its terms of service, released in early September, essentially lays claim to the right to use or sell your identity, content, and data - without limitations.
- Daniel Lieberman
- 2,435 Reads
In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
- Gideon Rubin
- 10,612 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
- Eddy Goldberg
- 2,952 Reads 66 Shares
Every now and then in the race to keep up with the breathtaking pace of change in social media - marketing's Usain Bolt - it's good to step off the track, catch your breath, and try to grab not only a little oxygen, but a bigger perspective.
- Jon Miller
- 2,811 Reads 7 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
- Daniel Lieberman
- 2,395 Reads 10 Shares
You're likely to find this blog post bleeping ironic. I'll tell you why and perhaps even shoo you away.
- Barry Feldman
- 3,143 Reads 13 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
- Kerry Pipes
- 4,155 Reads 45 Shares
Everyone in marketing wants to become a trusted partner of the C-suite. But what's the best way to do that?
- Jeff Ogden
- 2,386 Reads 15 Shares
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