Franchise Sales
The franchise sales process is not just about closing the deal. It’s about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you’ll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.
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November 7th, 2020
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Attracting and validating candidates through social media continues to grow in importance. Here's how Red Boswell, SVP of franchising and business development at Expense Reduction Analysts, manages it.
- Red Boswell
- 2,922 Reads
How do you connect with your ideal candidates in a fragmented world? What media are best for reaching your target franchisees? How often should you communicate with them? Learn how Tropical Smoothie Café does it!
- Kerry Pipes
- 2,235 Reads 8 Shares
How do you connect with your ideal candidates? What media is best for reaching your target franchisees? And how often should you communicate with them? Learn how Fastsigns does it!
- Kerry Pipes
- 2,532 Reads 21 Shares
Attracting and validating candidates through social media continues to grow in importance. Here's how Alex Samios, Dogtopia's director of franchising, manages it.
- Franchise Update
- 2,319 Reads
At Bar Louie, Jill Szymanski draws on her experience at Burger King and Applebee's to build, train, and retain a great sales and development team.
- Kerry Pipes
- 2,574 Reads
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 6,235 Reads
At Marco's Pizza, validation is the key to franchise development. Here's how they do it!
- Kerry Pipes
- 2,925 Reads 1 Shares
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- By Eddy Goldberg
- 3,655 Reads 1,014 Shares
Strong validations are a big part of a successful recruitment strategy at Painting with a Twist.
- Kerry Pipes
- 2,871 Reads
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" – our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 3,276 Reads
Integrating technology into the sales process at Chem-Dry from Doug Smith, vice president of franchise development.
- Kerry Pipes
- 3,032 Reads
3 tips on integrating technology into your sales process from Tim Courtney, vice president of franchise development at CruiseOne.
- Kerry Pipes
- 2,636 Reads
So many good things are happening in franchising these days, it's hard to keep up! So welcome back to "Good News" - our monthly roundup of franchise growth, finance, emerging concepts, and other positive news from franchisors large, medium, and small.
- Eddy Goldberg
- 4,727 Reads 7 Shares
2015 AFDR highlights: Franchisors set annual sales goals. Learn what the brands that exceeded their goals last year did right.
- Eddy Goldberg
- 2,057 Reads
2015 AFDR highlights: Website mystery shopping of nearly 150 brands reveals most franchisors have a long way to go to excellence; social channel usage still lacking.
- Eddy Goldberg
- 2,961 Reads 34 Shares
2015 AFDR highlights: Responses by franchisors to qualified mystery shoppers who submitted inquiries through their websites reveal that much room for improvement remains.
- Eddy Goldberg
- 2,062 Reads
2015 AFDR highlights: Measuring cost per lead and per sale. How well are you tracking these critical metrics?
- Eddy Goldberg
- 2,819 Reads 60 Shares
5 ways to build your franchise sales team to match your stage of growth
- Steve Olson
- 2,591 Reads 18 Shares
2015 AFDR highlights: Multi-unit franchisees' favorite places to find new brands.
- Eddy Goldberg
- 2,349 Reads 40 Shares
Top 10 trends in franchise lead generation, from the Franchise Performance Group, points the way to increased franchise sales in 2015.
- Thomas Scott and Joe Mathews
- 11,008 Reads
Part 5, the final installment of this serialized e-book by Joe Mathews on how to create a buyer-centric franchise sales process, examines deal pacing and managing emotional engagement.
- Joe Mathews
- 2,779 Reads
Effective closing skills are critical in the franchise sales process. Learn how to develop them in yourself - and your team.
- Steve Olson
- 2,484 Reads 2 Shares
Last issue we discussed the first of the three key selling skills involved in effectively selling new franchises--and how they apply in good economies and bad.
- Steve Olson
- 2,964 Reads 2 Shares
In previous issues of this newsletter, we've covered many components and aspects of The Six Steps to Selling Success from Steve Olson's best-selling book "Grow to Greatness," a guide to building and sustaining a successful franchise brand.
- Steve Olson
- 4,916 Reads
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
- Steve Olson
- 2,285 Reads 1,023 Shares
Executive review committees typically are composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
- Steve Olson
- 2,343 Reads 15 Shares
Discovery Day is show time! Whether you have one franchise or a thousand, this special event propels your sales process to a crescendo.
- Steve Olsen
- 1,981 Reads
We asked James R. Walker, Chief Development Officer at The Johnny Rockets Group, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
- Kerry Pipes
- 2,755 Reads
Objective: Candidate gains insights and understanding of the opportunity from owners. Review the results of your candidate's conversations.
- Steve Olson
- 2,322 Reads
We asked Chris Cheek, chief development officer at Toppers Pizza, what role diversity plays in his brand's recruitment and development process. Here's what he had to say
- Chris Cheek
- 1,401 Reads 15 Shares
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