Coping with Covid with Jeff Toth
Jeff Toth operates two Christian Brothers Automotive franchise locations in Houston. His was declared an essential business from the start, and he implemented new safety procedures for employees and new customer service options in April and May. He was looking to return to business as usual when Houston was hit with a new, stronger wave of the pandemic in late June.
How has Covid-19 affected your business?
Our two locations, Christian Brothers Automotive the Woodlands and Christian Brothers Automotive Woodlands West, were affected early on during the pandemic. As the owner, it was my job to make my team members feel stable and calm—it doesn’t help anyone to panic. Near the beginning of the pandemic, we were designated an essential business, which meant we had to make several changes to our operations. We got creative on how to provide for and protect our guests and team members, as well as ease any fears they had about Covid-19.
What are you doing right now to get through this?
Before Covid-19, we provided a complimentary shuttle service for guests when their cars were being serviced. Now, we have taken that a step further and offer no contact pickup and delivery services. Our team members will pick up the car, service it, clean it, and return it—all while using gloves and keeping keys in ziplock bags to ensure minimal contact. We also added plexiglass in our guest waiting area to aid in social distancing measures.
Is your franchisor helping keep you afloat?
Our franchisor has been extremely helpful. Before the PPP loan was offered, our corporate team hosted several town hall meetings to discuss the next steps, and then helped walk us through the PPP application. As franchise owners, we’re typically granted freedom and independence when it comes to running our businesses. However, in this situation, we needed the support of the corporate team, and they stepped up to assist, offering support through various virtual town hall meetings and Q&A sessions. Also, as a faith-based business, to keep spirits up the franchisor organized virtual bible study groups for the franchisees.
What are you doing to help your employees through this?
Initially, we had to cut our team members’ overtime hours. Fortunately, we didn’t have to furlough any employees at either of our locations. Since receiving the PPP, we’ve been able to keep people on and return to normal operations. Team members are now able to work their normal hours with the potential for overtime. In fact, with the expansion of the delivery and pickup services, we’ve needed to start hiring more team members.
What are you doing for your customers?
We’ve been very conscientious of what our guests need and want during the pandemic. Typically, our shops are closed on the weekends. But to better support our guests, we decided to open on Saturdays through April and May. As Houston began to open up, we started to migrate back to our original operations. Some changes, like the additional concierge service, pay-by-phone option, or the no-contact delivery and pickup services, are here to stay.
How are you working with your suppliers?
We started early on with ensuring that we had good cash flow. While we were still open we decided to cut back on different expenses and were able to continue to use our suppliers.
What have you done about cash flow, PPP?
Our team has done an amazing job of managing cash flow! Any nonessential expenses were cut back and removed. Our team has been extremely understanding as we navigate these difficult times. We applied for and received a PPP loan and are currently working to get it converted into a grant.
What else would you like to see from your franchisor or government?
The corporate team did a great job providing us with communications and any needed news from the government. Specifically, when it came to converting the PPP loan into a grant, they walked us through the worksheet to make the switch as seamless as possible. They’ve been on their game with providing marketing campaigns, creative ideas, and support. The turnaround time for marketing resources has been incredible. The local government in Houston was extremely helpful. Even before we knew what to do, Kevin Brady (Texas Senator) and Greg Abbott (Texas Governor) started hosting town halls on Zoom. When there wasn’t any new information, they still shared what they knew, kept local business owners updated, and spread the message that we’re all in this together.
If you are in a state that reopened early, what was that like for you?
We were deemed an essential business, so we were not closed during the Covid-19 outbreak in Houston.
How are you planning to reopen and rebuild your business post–Covid-19?
Covid-19 has changed the way we approach our interactions with our guests. In the past, we always had a complimentary shuttle. Now, we have taken our pickup and delivery services to the next level. As we approach the rebuilding aspect and migrate back to our services, the steps forward we have taken will have lasting impacts.
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories
Multi-Unit Franchisee Magazine: Issue 3, 2020