Focus Brands Debuts Auntie Anne's in China, with Cinnabon Up Next

Focus Brands Debuts Auntie Anne's in China, with Cinnabon Up Next

Consumers in China now have access to hand-rolled soft pretzels thanks to Auntie Anne's opening its first location in the country this summer -- and there are more to come.

Focus Brands, which counts Auntie Anne's among its portfolio of brands, brought the pretzel brand to the Chinese city of Shenzhen in late June. Officials say it's the first of many Chinese locations to open under their development plan there. Next up will be locations in Beijing and Shanghai.

The new location is operated by Chinese franchisee Gaga Group, a group with a track record of successful food and beverage concepts, strong product innovation capabilities, and deep consumer insights.

"We are fortunate to have a passionate fan base around the world and are excited to bring the Auntie Anne's brand to Chinese consumers," said Ken Chen, senior vice president and managing director of Asia Pacific at Focus Brands.

Auntie Anne's, Shenzhen, China

For Focus, the introduction of Auntie Anne's is just the beginning of its strategic growth plan for China. The company says its also preparing to launch Cinnabon, another of its portfolio brands, in the country.

"China is a key market for Auntie Anne's and we think our handcrafted, freshly baked and brewed products will really resonate with the country's consumers," said Mike Kehoe, president of International at Focus Brands. "We see enormous growth potential in China, as we know there is broad appeal for our classic pretzel and new tea offerings."

The brand's Chinese locations will bring a customized approach to the market to meet the tastes and preferences of young Chinese consumers, including a new store design and expanded menu with more than 20 unique tea offerings.

Published: August 14th, 2018

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Golden Corral
SPONSORED CONTENT

FRANCHISE TOPICS

Featured Opportunities

Kona Ice
We have a question for you. What determines the success of a franchise? Is it luck? Coincidence? Kona Ice was ranked #1 New Franchise in Entrepreneur...
Wetzel's Pretzels
We are looking for franchise owners with an entrepreneurial spirit, a passion for food and a desire to delight guests.
Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...
Eat The Frog Fitness
As an Eat The Frog Fitness Franchisee you will own a business with great potential in the growing $35 billion dollar fitness industry.
Smoke's Poutinerie
Smoke’s Poutinerie is excited to extend this opportunity to Poutine Lovers around the World.

Multi-Unit Franchisee Magazine

The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.


Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.