Focus Brands Debuts Auntie Anne's in China, with Cinnabon Up Next
Company Added
Company Removed
Apply to Request List

Focus Brands Debuts Auntie Anne's in China, with Cinnabon Up Next

Focus Brands Debuts Auntie Anne's in China, with Cinnabon Up Next

Consumers in China now have access to hand-rolled soft pretzels thanks to Auntie Anne's opening its first location in the country this summer -- and there are more to come.

Focus Brands, which counts Auntie Anne's among its portfolio of brands, brought the pretzel brand to the Chinese city of Shenzhen in late June. Officials say it's the first of many Chinese locations to open under their development plan there. Next up will be locations in Beijing and Shanghai.

The new location is operated by Chinese franchisee Gaga Group, a group with a track record of successful food and beverage concepts, strong product innovation capabilities, and deep consumer insights.

"We are fortunate to have a passionate fan base around the world and are excited to bring the Auntie Anne's brand to Chinese consumers," said Ken Chen, senior vice president and managing director of Asia Pacific at Focus Brands.

Auntie Anne's, Shenzhen, China

For Focus, the introduction of Auntie Anne's is just the beginning of its strategic growth plan for China. The company says its also preparing to launch Cinnabon, another of its portfolio brands, in the country.

"China is a key market for Auntie Anne's and we think our handcrafted, freshly baked and brewed products will really resonate with the country's consumers," said Mike Kehoe, president of International at Focus Brands. "We see enormous growth potential in China, as we know there is broad appeal for our classic pretzel and new tea offerings."

The brand's Chinese locations will bring a customized approach to the market to meet the tastes and preferences of young Chinese consumers, including a new store design and expanded menu with more than 20 unique tea offerings.

Published: August 14th, 2018

Share this Feature

Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
HomeTowne Studios by Red Roof
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Zoom 1 Media & Advertising
ADVERTISE SPONSORED CONTENT
Conferences
Caesars Forum, Las Vegas
APR 25-28TH, 2023

Featured Opportunities

Taco John's
Grab Hold of the Bold with the legacy brand that is backed by 50+ years of experience, a fresh look and feel, and outstanding menu innovation, all...
The Little Gym
Own a rewarding business and help children develop skills for life with The Little Gym, the world's largest children's motor skill development...
Vitamin Shoppe
After investing more than 45 years in building the most trusted brand in health and wellness, The Vitamin Shoppe is now franchising with only 290...
Pizza Factory
Pizza Factory houses hardworking owners, family-friendly dining and high-quality products. Restaurant design options include a Pizza Factory Express...
MY SALON Suite
With more than 250 locations (and more on the way!), MY SALON Suite is the #1 salon suites franchise opportunity in North America.

Share This Page

Subscribe to our Newsletters