Johnny Rockets Takes Its All-American Concept All Over the World

Johnny Rockets Takes Its All-American Concept All Over the World

Johnny Rockets Takes Its All-American Concept All Over the World

To entrepreneurs and customers alike, the appeal of American brands is, well… appealing. That would account for the overseas expansion of Johnny Rockets, based on an all-American malt shop or diner theme featuring burgers, shakes, and fries in a 1950s environment. A recent article in Restaurant Business took a look at what has made the brand so popular overseas. Here’s a brief summary. The full article is available online.

  • Of its 351 units, 178 are spread across 26 countries.
  • Locations include Australia, the Middle East, South Asia, South America, Canada, and Europe – and more than a dozen cruise ships.
  • The brand has already opened 15 international units in 2019, with 8 more scheduled to open by year-end.

The article features an interview with Stephen O’Connor, SVP for International Business, who joined Johnny Rockets in May to lead the brand’s international growth campaign. “I think we’ll be doing 30 stores next year, if not more,” said O’Connor, who has 16 years of experience in international restaurant operations and development, including work with major branded restaurants in about 50 countries.

The article also includes his observations on adapting to local customs and tastes, the labor market, finding the right overseas partners, and more critical factors in overseas success.

Published: October 8th, 2019

Share this Feature

Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT

Recommended Reading:

Movita Juice Bar
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Minuteman Press
SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

Featured Opportunities

Ziebart
Since 1959, Ziebart has been a leader in automotive appearance and protection. Join a trusted brand ranked in Entrepreneur’s Franchise 500 for...
Twin Peaks
At Twin Peaks, expect to enjoy scratch-made food, sports on TVs from every angle, frosty 29° beers, and the fun and friendly Twin Peaks Girls....
Doner Shack
Doner Shack is an award-winning and innovative QSR franchise offering an exciting opportunity to thrive in the rapidly growing Mediterranean food...
Huey Magoo’s Chicken Tenders
We offer a comprehensive franchising system for you to bring The Filet Mignon of Chicken® to your market.
American Family Care
With more than 300 active locations in 30 states and dozens more in development, American Family Care is America’s #1 Urgent Care Franchise.

Share This Page

Subscribe to our Newsletters