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A survey of 437 service industry franchisees conducted by Yodle in December 2012 revealed that 9 out of 10 respondents said online marketing support was a key factor in choosing a franchise brand.
  • Franchise Update
  • 5,419 Reads 177 Shares
Research by email marketing giant Constant Contact reveals that 60% of small businesses need help with social media marketing.
  • Daniel Lieberman
  • 2,035 Reads 7 Shares
In my 20-plus years of teaching and consulting with business owners and hiring managers about how to "hire tough so they can manage easy," I've discovered there are 10 commonplace mistakes almost everyone makes that are guaranteed to result in bad hiring decisions and waste untold time, money, and effort.
  • Mel Kleiman
  • 7,695 Reads 1 Shares
If President Obama decided to name an Ambassador of Franchising, John "JD" Draper, with his dapper attire, mile-wide smile, and booming voice would surely make the "short list" of top candidates.
  • Debbie Selinsky
  • 5,234 Reads 1 Shares
Silos are good for one thing, and one thing only: holding stuff back.
  • Franchise Update
  • 4,402 Reads 4 Shares
Managers are often task-oriented, and not necessarily focused on their employees. Leaders on the other hand are people-oriented;
  • Timothy Bednarz
  • 7,100 Reads 533 Shares
A franchise is not an ordinary business asset. You don't really "own" a franchise outright as you do a traditional business.
  • Gerald Marks
  • 6,291 Reads 246 Shares
If you're not using social media as part of your recruiting process you should be.
  • Multi-Unit Franchisee
  • 6,720 Reads 95 Shares
You might assume that Jo McCabe has a background in home repairs. The co-owner of Mr. Handyman and the system's 2010 Franchisee of the Year, serves the Prince William and southern Fairfax counties in Virginia.
  • Multi-Unit Franchisee
  • 7,623 Reads 1 Shares
Part 1 of this series addressed how to improve attendance at franchisee conventions. Part 2 discussed how to maximize the benefits to your franchisees.
  • Evan Hackel
  • 3,070 Reads 1 Shares
Moving your franchise business phone system to the cloud can increase employee productivity, improve customer service, and lower IT costs.
  • Bonnie Lam
  • 11,396 Reads 2 Shares
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Executive review committees are typically composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
  • Steve Olson
  • 2,787 Reads 76 Shares
Generation Y. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
  • Jennifer Kushell
  • 2,260 Reads 4 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,217 Reads 227 Shares
When Brandon Jones was in the third grade, his teacher asked the class to write about what they wanted to be when they grew up.
  • Kerry Pipes
  • 11,655 Reads 21 Shares
I attend a lot of franchise conferences in Las Vegas. When you look around there, gambling seems to a very profitable business, right?
  • Jack Mackey
  • 6,784 Reads 1 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,577 Reads 1,014 Shares
Creating a customer-focused culture requires strategy and constant review. Each year you should review your goal setting and organizing efforts.
  • Lisa Ford
  • 4,708 Reads 36 Shares
Themes of resiliency and optimism within the franchise community permeated the air at this year's Multi-Unit Franchising Conference at Caesars Palace in Las Vegas, March 27-29.
  • Multi-Unit Franchisee
  • 5,093 Reads 1,014 Shares
All employees are unique in what motivates them to perform to their capacity and excel in their profession.
  • Timothy Bednarz
  • 18,924 Reads 4 Shares
Kelly Saxton remembers his very first job flipping burgers at his grandfather's diner in South Hutchinson, Kansas.
  • Multi-Unit Franchisee
  • 14,783 Reads 1,022 Shares
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Does recent history give us a good basis for what to expect for franchise development in 2013? Certainly there is some guidance that can be taken from the past few years.
  • Darrell Johnson
  • 5,894 Reads 297 Shares
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 2,996 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,493 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,375 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,406 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,791 Reads
I've often heard this comment by franchisees: "I keep my own books to save money, but I really hate the process!" Just as often, I've made the following response: "Business owners/managers should do what they do best; focus on making it and selling it."
  • Steve LeFever
  • 11,069 Reads 1 Shares
When one brand just won't do, growth-hungry franchisees add new ones. And why not?
  • Kerry Pipes
  • 5,328 Reads 44 Shares
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
  • Marsha Friedman
  • 4,830 Reads 14 Shares
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