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The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,408 Reads 73 Shares
What do you believe about SEO? And how do you know it's true? Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot.
  • Eddy Goldberg
  • 2,510 Reads
It's bound to happen: one of your customers will have a problem with your business - if not at one of your stores, then at one of your brand's, even if it's across the country.
  • Daniel Lieberman
  • 2,910 Reads 1,014 Shares
Do you know there's an easy way to identify and predict how cybercriminals might get into your organization? Fortunately for already-busy franchisees, the process isn't as complicated as you may think.
  • Luke Engelhardt
  • 6,391 Reads
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
  • Tom Epstein
  • 5,124 Reads
More than 300 franchise marketing executives and suppliers packed the Ritz-Carlton Buckhead in Atlanta in June 2013 for the 3rd annual Franchise Consumer Marketing Conference.
  • Franchise Update Media
  • 7,863 Reads 1,014 Shares
Charles Smithgall has a system. He operates with a simple business plan and model that focuses on executing fundamentals and getting results.
  • Kerry Pipes
  • 11,190 Reads 1 Shares
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 5,328 Reads
Stories are the basis of human communication and decision-making. We use stories to relate to one another and make sense of the world around us.
  • Joe Mathews and Thomas Scott
  • 4,380 Reads
Everyone knows the names of the most popular business books and the gurus who wrote them: Peter Drucker, Tom Peters, Ken Blanchard, Jim Collins... you know the list.
  • Eddy Goldberg
  • 3,279 Reads
Now's the time to start pre-closing your prospect. As franchise pros stress, "The best close starts with the opening!" This is the most opportune time to set expectations and take control through leadership.
  • Steve Olson
  • 3,108 Reads
MassageLuXe
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If you ask retired NFL defensive tackle Don Davey to list the qualities needed to succeed in the NFL or in franchising, his list is the same: competitiveness, tenacity, discipline, coachability, and focus
  • Debbie Selinsky
  • 6,328 Reads
How do you set standards and measure performance in your brand's sales and development department?
  • Franchise Update
  • 5,014 Reads 1,023 Shares
Peyton Manning just completed his most productive season ever as a pro. If anyone is surprised by that, they shouldn't be. According to ESPN, what many fail to realize is that statistically the Denver Broncos have the number one offensive line in football.
  • Multi-Unit Franchisee
  • 5,505 Reads
Because most of us dread being called out for mistakes or weaknesses, leaders who hope to give honest feedback run the risk of angering employees and decreasing their productivity if it isn't delivered correctly.
  • Dr. Tasha Eurich
  • 5,210 Reads
Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong.
  • John Tschohl
  • 3,985 Reads
Have you ever wanted to slap an exceptionally rude customer silly? That won't help as much as a solution a cafe owner in Nice, France...
  • Eddy Goldberg
  • 2,874 Reads
We're all familiar with the classics in the world of business books: Ken Blanchard, Jim Collins, Stephen Covey, Peter Drucker... you know the names.
  • Eddy Goldberg
  • 3,026 Reads
When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
  • Daniel Lieberman
  • 3,820 Reads
Not all entrepreneurs have the drive, initiative, and persistence to make it to the top. It takes a savvy operator who can evaluate risk and is not afraid to take it.
  • Multi-Unit Franchisee
  • 9,210 Reads 1,023 Shares
Keith Gerson has spent more than 35 years in franchising in many different sales, development, and leadership positions.
  • Keith Gerson
  • 2,919 Reads
Subway
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Franchise Update Media and MFV Expositions are joining forces this June to produce the first-ever Regional Multi-Unit Franchisee Summit, at the Jacob K. Javits Convention Center in New York City.
  • Franchise Update Media
  • 10,399 Reads 1,022 Shares
Cancer was a wakeup call for Charles Loflin. He was a successful businessman in 2009 going from one accomplishment to the next.
  • Kerry Pipes
  • 14,397 Reads 3 Shares
When you drive up to Disneyland the message is clear: "The Happiest Place On Earth." That not only announces their intention, it also defines their performance standards.
  • Jim Cathcart
  • 4,373 Reads
Online reviews, smartphones, and social media are not passing fads. Can they be useful to your franchise recruiting and development efforts?
  • Tim Johnson
  • 6,802 Reads 17 Shares
The face of America's franchise owners is changing. In the traditional franchise model, the franchisee purchases a brand and follows an operator's manual.
  • Jennifer Tucker
  • 13,218 Reads 1,014 Shares
If the first step in bringing your franchise overseas is to determine which international market is best for your brand, the second step is to decide what kind of deal you want to sign.
  • Martin Hancock
  • 4,870 Reads 1 Shares
This meeting with your prospective candidate is the most important step in the recruitment process. It's your first real "date," the one that determines whether you two have what it takes for a serious relationship.
  • Steve Olson
  • 3,084 Reads
Keeping the business model simple has paid off handsomely for Charles Smithgall over the past 18 years he has been an Aaron's franchisee
  • Kerry Pipes
  • 6,173 Reads 1,014 Shares
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,375 Reads 2 Shares
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