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When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
  • Erin Crawford
  • 2,152 Reads 61 Shares
As a former Air Force fighter pilot, Greg Mooneyham is a natural risk-taker. But his decision to venture into the world of franchising in the fitness industry during an economic downturn was a calculated move to practice what he preached.
  • Helen Bond
  • 7,078 Reads 142 Shares
Effective leaders manage by keeping their fingers on the pulse of their employees' key activities.
  • Timothy Bednarz
  • 7,429 Reads 659 Shares
That stockbroker job Kevin Osterfeld had longed for didn't turn out quite like he planned. So he made a change.
  • Multi-Unit Franchisee
  • 8,774 Reads 1 Shares
Doug Pendergast makes no bones about it when he says one of his goals for Krystal Burger is to focus the brand on being better, not bigger.
  • Kerry Pipes
  • 6,464 Reads 2 Shares
Gina Puente has built her franchise empire in a nontraditional way. She operates her brands in airports and hospitals and she is an innovator with a passion for creating her own brands.
  • Multi-Unit Franchisee
  • 6,322 Reads 233 Shares
Having a flock of happy customers is like having your own advertising agency.
  • Dr. Nido Qubein
  • 5,392 Reads 163 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the third annual Franchise Consumer Marketing Conference will be held June 25-26, 2013 at the Ritz-Carlton Buckhead in Atlanta.
  • PRESS RELEASE
  • 2,296 Reads 1,021 Shares
Customer journey mapping is a hot topic for the leaders of franchise organizations.
  • Jack Mackey
  • 12,118 Reads 1 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
  • Franchise Update
  • 3,818 Reads 40 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
  • Eddy Goldberg
  • 2,961 Reads 13 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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An overwhelming number of franchisees are perplexed about network security ownership and responsibility--especially when it comes time to pay for a data compromise.
  • Gary Glover
  • 5,795 Reads 14 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 7,604 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
  • Daniel Lieberman
  • 2,502 Reads 40 Shares
In an episode of "The Simpsons," Lisa tells her dad that the Chinese use the same word for both "crisis" and "opportunity"--to which Homer replies, "Yes! Crisitunity!"
  • Carol Schleif
  • 5,797 Reads 150 Shares
Edwin Sarkissian escaped the oppression of his native Iran with his family in 1996.
  • Multi-Unit Franchisee
  • 108,119 Reads 834 Shares
Managers are overwhelmed and burdened with many tasks and responsibilities in a constant quest to improve results.
  • Timothy Bednarz
  • 4,396 Reads 1,023 Shares
In July 2011, Atlanta-based private equity firm, Roark Capital Group, purchased Arby's Restaurant Group, Inc.
  • Hala Moddelmog
  • 3,691 Reads 1 Shares
According to Chris Jackson, director of marketing and branding at College Hunks Hauling Junk, "He lives College Hunks. If he is in the grocery store, it's a marketing opportunity."
  • Multi-Unit Franchisee
  • 5,863 Reads 284 Shares
Aziz Hashim, who was an engineer before deciding he liked restaurants and franchising better, has a detailed, systematic process for evaluating potential new brands.
  • Eddy Goldberg
  • 4,442 Reads 74 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • Kerry Pipes
  • 3,410 Reads 2 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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After 30 years in franchising, there is one lesson that I've learned personally and shared professionally.
  • Dina Dwyer-Owens
  • 2,208 Reads 25 Shares
Previously, I described one of the few positives from the recent financial crisis: In the world of small-business lending, franchising has gained a competitive edge in the battle for access to capital.
  • Darrell Johnson
  • 4,956 Reads 16 Shares
In this era of tight and uncertain franchisee financing, savvy franchisors are working hard to provide more options for finding startup capital for new franchisees and growth capital for existing franchisees.
  • Eddy Goldberg
  • 4,866 Reads 73 Shares
Successful franchise recruitment requires building a marketing plan that produces qualified prospective buyers at acceptable costs.
  • Steve Olson
  • 2,548 Reads 66 Shares
After visiting with Guillermo Perales five years ago, perhaps the most pointed question to ask him today is, "What have you not been up to?"
  • Kerry Pipes
  • 13,947 Reads 7 Shares
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).
  • Jack Mackey
  • 3,503 Reads 31 Shares
Michael Knobelock has always been in sales. As a 14-year-old growing up in Houston, he sold newspaper subscriptions and was a top salesman, earning between $400 and $500 a week in the 1970s.
  • Kerry Pipes
  • 12,072 Reads 14 Shares
This is the first of a three-part series on how to optimize your franchisee conventions.
  • Evan Hackel
  • 2,698 Reads 31 Shares
The decision to sell your successful multi-unit business is now firmly on the horizon.
  • Dean Zuccarello
  • 8,446 Reads 2 Shares
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