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It's like most relationships. Sometimes things seem stable and positive between franchisees and franchisors.
  • Debbie Selinsky
  • 13,096 Reads 72 Shares
Some multi-unit franchisees take it to the limit. They're not content with one or two or even a handful of units.
  • Kerry Pipes
  • 5,500 Reads 50 Shares
If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.
  • Bill Lee
  • 3,835 Reads 68 Shares
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
  • Kerry Pipes and Eddy Goldberg
  • 2,597 Reads 87 Shares
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
  • Melinda Caughill
  • 5,839 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
  • Daniel Lieberman
  • 2,453 Reads 15 Shares
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
  • Kerry Pipes and Eddy Goldberg
  • 3,756 Reads 198 Shares
Long Island native Bob Johnston says he did not exactly fall in love with franchising--or the restaurant business--from his vantage point as a dishwasher in his older brothers' Melting Pot restaurant in Tallahassee, Fla.
  • Debbie Selinsky
  • 5,944 Reads 4 Shares
If you've played, coached, or watched a sport on the University of South Carolina (USC) campus, there's a good chance you've eaten a Firehouse Sub from Judy and Charlie Divita.
  • Helen Bond
  • 5,350 Reads 120 Shares
A leader's primary function is to help employees develop a strong belief in the mission of the company and the importance of their individual jobs.
  • Timothy Bednarz
  • 9,451 Reads 1,023 Shares
Emerging franchisors generally come to the table with an entrepreneurial burn that can light up a room.
  • Michael H. Seid
  • 2,095 Reads 1,023 Shares
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More employers are offering benefits that encourage employees to improve their health in 2012, according to a survey by the Society for Human Resource Management (SHRM) released this past summer.
  • Multi-Unit Franchisee
  • 3,964 Reads 15 Shares
Leaders by their very nature are under pressure to have advanced intellectual and emotional intelligence. In today's economy, they better add one more - VQ, The Vision Quotient.
  • Scott Klososky
  • 4,748 Reads 1 Shares
Franchisors traditionally include liquidated damages provisions in their franchise agreement.
  • Anthony Calamunci
  • 4,120 Reads 201 Shares
As is always the case, I learned a lot at the annual Multi-Unit Franchising Conference this year.
  • Mel Kleiman
  • 6,805 Reads 320 Shares
In part three, we look at strategies you can employ to take the momentum and ideas gathered at your convention into your franchise operations and as a recruiting tool for the next conference.
  • Evan Hackel
  • 3,378 Reads 42 Shares
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises.
  • Steve Olson
  • 2,282 Reads 56 Shares
When Kevin Osterfeld's "dream job" as a stockbroker didn't turn out so dreamy, he decided to switch things up.
  • Debbie Selinsky
  • 4,449 Reads 40 Shares
Until recently, a franchisee was considered an independent business operator doing business in the style, under the trademark, and in the name of the franchisor. However, district court filings by franchisees in Massachusetts, Minnesota, Pennsylvania, and California are pushing the boundaries on the franchisor/franchisee relationship.
  • Jim Mulcahy
  • 11,851 Reads 6 Shares
In the ever-changing world of social media, much has changed in how franchisors are using these emerging platforms to reach customers.
  • Eddy Goldberg
  • 6,959 Reads 2 Shares
FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 4,343 Reads 1,014 Shares
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In my previous column I made several suggestions for successfully navigating our times to a brighter future.
  • Carol M. Schleif
  • 4,067 Reads 34 Shares
Franchise agreements typically give the franchisee an option to renew, but renewal is often conditioned on the franchisee's execution of the franchisor's "then-current" form of franchise agreement.
  • Scott C. Walton
  • 2,713 Reads 130 Shares
When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
  • Eddy Goldberg
  • 10,321 Reads 1,650 Shares
Most franchise systems would like to attract quality multi-unit franchisees and enjoy the benefits of having fewer franchisees operating more units, and reap the efficiencies gained in support, marketing, and training.
  • Marc Kiekenapp
  • 5,547 Reads
In what can only be described charitably as a misguided undertaking, an assemblyman in California has decided that one of the few bright economic stars still shining in California--its large, strong, and relatively problem-free franchising economy--needs to be restrained.
  • Michael Seid
  • 2,610 Reads 1 Shares
When Edwin Sarkissian and his family emigrated from Iran to the United States in 1996, he was a young boy who longed for a computer.
  • Debbie Selinsky
  • 10,418 Reads 7 Shares
Many companies dramatically accelerate their growth and success using public relations. PR has emerged as an effective tool to reach the ultimate consumer and franchise prospects in a myriad of industries.
  • Lane Fisher
  • 1,964 Reads 12 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 3,413 Reads 1 Shares
Recently, janitorial supply companies have been the subject of litigation in which the franchisees claimed that instead of being independent contractors, they were in fact employees of the franchisor.
  • Richard S. Mulligan
  • 2,647 Reads 117 Shares
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