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In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
  • Gideon Rubin
  • 10,031 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
  • Eddy Goldberg
  • 2,363 Reads 66 Shares
Every now and then in the race to keep up with the breathtaking pace of change in social media - marketing's Usain Bolt - it's good to step off the track, catch your breath, and try to grab not only a little oxygen, but a bigger perspective.
  • Jon Miller
  • 2,537 Reads 7 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
  • Daniel Lieberman
  • 2,028 Reads 10 Shares
When Kevin and Laurel Wilkerson, winners of Multi-Unit Franchisee magazine's Veteran Entrepreneurship Award, came to Marco's Pizza from the military using the IFA's Vetfran program, they were pretty sure their total of 44 combined years in the U.S. Army stood them in good stead.
  • Debbie Selinsky
  • 6,025 Reads
How much maintenance information do you have on all of your locations? Do you know how many of your HVAC units will need to be replaced this year?
  • Kellie D'Andrea
  • 4,570 Reads 1,022 Shares
Things have been good for Greg Cutchall during the last four years. He's doubled the number of restaurants he operates from 25 to 50 units.
  • Kerry Pipes
  • 6,646 Reads 68 Shares
You wouldn't authorize a company to dive into your checking account at will to withdraw money for undisclosed "services rendered"? That would be crazy.
  • Multi-Unit Franchisee
  • 3,876 Reads 26 Shares
In late July, the National Retail Federation issued a statement from Senior Vice President and General Counsel Mallory Duncan on U.S. District Judge Richard Leon's decision that found that the Federal Reserve misapplied Congress' intent when it implemented required swipe fees reforms.
  • Multi-Unit Franchisee
  • 4,088 Reads 22 Shares
A new survey that asked consumers to weigh in on food, order accuracy, speed of service, menu, and other items at the top 62 QSR brands found that, not surprisingly, the likelihood of a return visit to a QSR increases from 20 to 81 percent when guests report a higher satisfaction rate.
  • Multi-Unit Franchisee
  • 5,394 Reads 230 Shares
For years franchise lenders have used SBA failure rate data as an initial screening tool to determine whether they should consider a loan to a prospective or existing franchisee.
  • Darrell Johnson
  • 5,089 Reads 126 Shares
Jersey Mike's Subs
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Franchisors constantly strive to attract more franchisees who are similar to their top-performing operators.
  • Marc Kiekenapp
  • 2,412 Reads 27 Shares
Tom Wood, President and CEO of Floor Coverings International, has been named the first-ever Chairman of the Franchise Leadership & Development Conference.
  • Franchise Update
  • 4,391 Reads 1 Shares
On July 10, 2013, Sean Falk, Owner of WolFTeaM, LLC and President of Nachogang, LLC, testified before the U.S. House of Representatives Committee on Ways & Means Subcommittee on Health.
  • Sean Falk
  • 4,062 Reads
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,301 Reads 43 Shares
Carefully designed probes presented throughout your sales process will bring a franchise prospect closer to you, and help you gain invaluable insights into their character, interests, and buying motivations.
  • Steve Olson
  • 1,873 Reads
Guillermo Perales is at it again. When we spoke to him last year (MUF Q4 2012) he was on the grow and flirting with 400 locations throughout his restaurant kingdom.
  • Kerry Pipes
  • 7,654 Reads 1 Shares
You've heard it before, and have likely seen it firsthand in the market: interest rates are at historic lows, franchisee consolidations and refranchisings are prevalent, lenders are hungry, pent-up equity is available and waiting to be deployed, and deal activity is high.
  • Dean Zuccarello
  • 4,501 Reads 1 Shares
Just before Hurricane Sandy slammed into the New Jersey coast, Tom's River, N.J., resident and franchisee Steve Baliva was huddling with team members from his area T.G.I. Friday's restaurants to try to prepare for what many forecast to be the storm of the century.
  • Debbie Selinsky
  • 5,743 Reads 1 Shares
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
  • Jack Mackey
  • 5,426 Reads
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 3,847 Reads 75 Shares
Sonny’s BBQ
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Franchising is a tough business, and succeeding even tougher. But with a keen eye on the bottom line, customer service, and community involvement, there are a handful of multi-unit franchisees who rise to the top.
  • Kerry Pipes
  • 6,618 Reads 1 Shares
A third-grade writing assignment led to a real revelation for Brandon Jones and his father. The teacher asked the kids to write about what they wanted to be when they grew up.
  • Kerry Pipes
  • 5,660 Reads 14 Shares
You need to hire smart and you'd like to hire efficiently, but not so fast. When making a hiring decision, you might need a bit more information than an applicant provides.
  • Multi-unit Franchisee
  • 6,147 Reads 415 Shares
We learn by doing. Think about the basic skills you've acquired in life. You learned to walk by pulling yourself up, turning loose, and taking a step.
  • Dr. Nido Qubein
  • 13,294 Reads 1 Shares
When it comes to family business succession planning, one thing is certain: Most family business leaders don't do it, they don't do it well, or they wait to do it until it's too late.
  • Lois Lang
  • 9,873 Reads 3 Shares
Behavioral metrics is just a fancy way to say, "Measuring the people side of business."
  • Bill Wagner
  • 14,098 Reads 1 Shares
You've heard the buzz. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
  • Jennifer Kushell
  • 5,860 Reads
You're likely to find this blog post bleeping ironic. I'll tell you why and perhaps even shoo you away.
  • Barry Feldman
  • 2,756 Reads 13 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
  • Kerry Pipes
  • 3,349 Reads 45 Shares
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