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Everyone in marketing wants to become a trusted partner of the C-suite. But what's the best way to do that?
  • Jeff Ogden
  • 2,076 Reads 15 Shares
It depends. An infographic from Ambassador, published on Mashable, studied consumer attitudes about how much they believe the ads that come their way - and asked businesses how much they think consumers believe their ads.
  • Daniel Lieberman
  • 2,109 Reads 9 Shares
The last time we spoke with Ricky Warman, in 2009, he was pouring his blood, sweat, and tears into successfully operating 42 Papa John's units in Florida.
  • Kerry Pipes
  • 9,921 Reads 1 Shares
If you are looking to start your own business, an excellent way to minimize risk while increasing the odds of succeeding, is to consider opening a franchise.
  • Charles Franklin
  • 20,565 Reads 6 Shares
Capital access for franchisees has been a primary concern since the 2008 financial crisis.
  • Darrell Johnson
  • 4,108 Reads 3 Shares
John "JD" Draper simply looks like a leader. Maybe it's his dapper attire, mile-wide smile, and booming voice. Or maybe it's his decades long command of operating franchises.
  • Multi-Unit Franchisee
  • 9,674 Reads 2 Shares
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
  • Multi-Unit Franchisee
  • 8,518 Reads 1 Shares
Success is something everyone wants but only a few achieve. However, it doesn't have to be that way.
  • Daniel C. Steenerson
  • 7,479 Reads 160 Shares
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 4,562 Reads 96 Shares
How can marketing help increase the brand's speed of communication, response, and growth?
  • Franchise Update
  • 4,403 Reads 1,021 Shares
Throughout my 14 years with East Coast Wings & Grill, we have constantly strived to develop a laser-like-focus on our unit economics.
  • Sam G. Ballas
  • 3,578 Reads 56 Shares
Broken Yolk
SPONSORED CONTENT
Broken Yolk
SPONSORED CONTENT
Broken Yolk
SPONSORED CONTENT
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,585 Reads 65 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,599 Reads 94 Shares
Franchise Performance Group has been studying and creating franchise sales "tipping points" since 2002. In this e-book we identify and explain the 10 Keys to Creating a Tipping Point.
  • Joe Mathews
  • 3,591 Reads 100 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,361 Reads 1,021 Shares
When Jim Fitlow skis, he goes at it full tilt. In fact, one of his favorite quips is, "Turning is highly overrated."
  • Debbie Selinsky
  • 7,617 Reads 126 Shares
Little has changed in health-related brands since last year's report. FRANdata still tracks 11 sectors across four industries: child-related, health and fitness, QSR, and retail food.
  • Multi-Unit Franchisee
  • 9,171 Reads 206 Shares
When Cold Stone Creamery first showed up on his radar, Lloyd Sugarman knew it had great franchise potential years before the couple who started it were ready to grow.
  • Multi-Unit Franchisee
  • 14,809 Reads 3 Shares
Who are your customers? Do you know what they want? Do you know what they think about you and your products and services?
  • John Tschohl
  • 4,452 Reads 50 Shares
What can business leaders and managers learn from watching the earnings of publicly traded companies?
  • Multi-Unit Franchisee
  • 6,065 Reads 422 Shares
The need for trust in the workplace and communication therein is understood by many leaders to be the foundational building block of the organization.
  • Timothy Bednarz
  • 3,394 Reads 101 Shares
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,868 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,437 Reads 53 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,582 Reads 108 Shares
"Big data" is becoming more critical every day as a competitive tool, as well as a source of analytics for lead generation and marketing campaigns
  • Eddy Goldberg
  • 2,086 Reads 1 Shares
The greeting before a meeting is an example of an interpersonal auto-response. We all do it many times a day.
  • Joe Schumacker
  • 7,315 Reads 1 Shares
These days, franchises need to use social media to reach consumers, but at both the corporate and local levels, it's important to weigh the pros and cons of local franchisees running their own social media accounts.
  • Daniel Lieberman
  • 1,669 Reads 15 Shares
There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.
  • Carol Schleif
  • 5,661 Reads 25 Shares
As a youngster, Greg Cutchall watched his father and uncle struggle to make ends meet with their two A&W restaurants and told himself he would never go into that business.
  • Kerry Pipes
  • 8,288 Reads
As a professional pilot, I meticulously pre-plan my flight including strong and continuous consideration and planning for the weather.
  • Moe Glenner
  • 5,087 Reads 9 Shares
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