Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Franchise Update Media teams up with FranConnect for an exclusive analysis of their 2020 Franchise Sales Index, part 5: a focus on Q3 lead gen and deal results
- Keith Gerson
- 5,182 Reads 20 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
- Eddy Goldberg
- 2,808 Reads 4 Shares
Learning from the mistakes of others: 3 fast casual leaders share 10 things not to do when launching a brand
- Eddy Goldberg
- 3,504 Reads 9 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget, part 2
- Jeffrey Lentz
- 4,401 Reads 9 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month: a new section, “Coping with Covid.”
- Eddy Goldberg
- 7,541 Reads 3 Shares
Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
- Drew Wilkinson
- 8,883 Reads 15 Shares
Title Boxing Club President Susan Boresow…
- Franchise Update Media
- 4,230 Reads 2 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
- Jeffrey Lentz
- 5,823 Reads 20 Shares
Drive-Thrus: Balancing costs, competition, and customer expectations
- Lisa van Kesteren
- 3,216 Reads 5 Shares
CMO hiring during the pandemic has picked up in recent months as companies search for new skill sets
- Eddy Goldberg
- 4,118 Reads 14 Shares
As Covid changes the world, Franchise Update Media rebrands with a new tagline – "Grow With Us" – and debuts its first virtual conference this week!
- Franchise Update Media
- 3,329 Reads 9 Shares
ADP’s VP of Global Franchise offers advice on how to navigate a safe reopening plan during the coronavirus
- Neema Ardebili
- 8,586 Reads 52 Shares
Burn Boot Camp Co-Founder Devan Kline is proud of how his team and franchise partners pulled together during Covid-mandated shutdowns
- Franchise Update Media
- 7,330 Reads 8 Shares
Daily Jam President Berekk Blackwell tells how his company is navigating the pandemic with excellent customer service
- Franchise Update Media
- 3,661 Reads 4 Shares
With much of pre-Covid life on hold, this is a perfect time to reassess the quality our lives, relationships, and more
- Judith Bowman
- 5,666 Reads 6 Shares
Franchise Update Media teams up with FranConnect for an exclusive analysis of their 2020 Franchise Sales Index, part 4
- Keith Gerson
- 4,068 Reads 9 Shares
SMG surveys nearly 10,000 consumers to predict holiday shopping behavior and the continued growth of digital during the pandemic
- Service Management Group
- 5,199 Reads 11 Shares
How to make it easier for customers to provide feedback - positive or negative, it all helps to improve your customer service
- John DiJulius
- 3,707 Reads 13 Shares
Are you a “Timebender,” someone who struggles to be on time no matter how hard you try?
- Grace Pacie
- 4,080 Reads 16 Shares
The first virtual Franchise Leadership & Growth Conference session kicks off on October 13, with a session on using B2C marketing strategies and tactics to recruit new franchisees
- Franchise Update Media
- 3,160 Reads 11 Shares
How to keep your business premises safe from Covid-19 liability claims
- Michelle Jacobs, Deborah Coldwell, Mini Kapoor, & Sally Dahlstrom
- 6,406 Reads 14 Shares
Will Gen Z’s evolving consumer habits be the saving grace for a new form of brick-and-mortar retail?
- Carl Jenkins
- 5,035 Reads 5 Shares
Franchise Update Media teams up with FranConnect for an exclusive analysis of their 2020 Franchise Sales Index
- Keith Gerson
- 9,486 Reads 34 Shares
How to use influencers to attract Millennials to your brand
- Andrea Brandon
- 6,880 Reads 14 Shares
The burden and responsibility of leading your employees through today’s uncertainties will reveal your character
- John DiJulius
- 2,279 Reads 5 Shares
Covid-19 is having a profound and lasting effect on commercial real estate for both tenants and landlords
- Randall Henderson
- 3,576 Reads 6 Shares
Collaboration on operations with franchisees at Dave’s Hot Chicken is invaluable – and financially beneficial
- Marwan Yasin
- 4,977 Reads 20 Shares
Franchise Update Media teams up with FranConnect for an exclusive weekly analysis of their 2020 Franchise Sales Index
- Keith Gerson
- 7,726 Reads 10 Shares
Are you ready for the first virtual Franchise Leadership & Growth Conference?
- Eddy Goldberg
- 3,010 Reads 6 Shares
Donatos’ CEO Tom Krouse leads the family-owned brand into the future
- Kerry Pipes
- 6,042 Reads 58 Shares
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