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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

IFA Chair Catherine Monson appeals for franchising to support the 2 Republicans in the Georgia Senate runoff election
  • Catherine Monson
  • 5,554 Reads 9 Shares
Home improvement brand Bloomin’ Blinds CEO Kelsey Stuart says the shift to WFH has helped his company thrive during the pandemic
  • Franchise Update Media
  • 3,849 Reads 2 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,328 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 5,021 Reads 49 Shares
Sport Clips makes strategic technology investments to help speed its recovery from the pandemic
  • Dan Miller
  • 6,135 Reads 126 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 4,056 Reads 21 Shares
Emerging dog grooming brand Scenthound CEO says the pandemic has helped his company grow faster!
  • Franchise Update Media
  • 3,972 Reads 17 Shares
Leadership is being tested more than ever during Covid. Here are 9 traits all great leaders share.
  • Angela Civitella
  • 3,653 Reads 21 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, "Coping with Covid."
  • Eddy Goldberg
  • 3,117 Reads 2 Shares
3 steps to position your franchisees for success in 2021, part 1
  • Keith Gerson
  • 5,174 Reads 26 Shares
We asked Christina Chambers, EVP for Franchise Development at InXpress, how Covid-19 has affected the brand’s timeline from signing to opening
  • Franchise Update Media
  • 5,297 Reads 3 Shares
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What franchise buyers want hasn’t changed, but on the seller side everything has!
  • Evan Hackel
  • 4,726 Reads 15 Shares
Six steps to (realistically!) achieve your 2021 franchise sales target
  • Art Coley
  • 5,178 Reads 19 Shares
Junk King’s marketing, driven by data, also includes creativity and developing great campaigns
  • Kerry Pipes
  • 6,522 Reads 22 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 7,652 Reads 6 Shares
Improve your holiday marketing on Instagram with these 6 tips
  • Eddy Goldberg
  • 8,034 Reads 35 Shares
Checkers & Rally’s drive-thru-only model has kept the brand afloat - and growing - during Covid, says CEO Frances Allen
  • Franchise Update Media
  • 5,494 Reads 6 Shares
Want to sell more franchises? Learn to avoid these 4 common selling mistakes!
  • Patricia Fripp
  • 6,575 Reads 6 Shares
Bolster your franchisee relationships with these 8 foundational tips for creating and maintaining a strong franchise network
  • Greg Nathan
  • 3,566 Reads 4 Shares
How Covid-19 stress-tested the operations model at Christian Brothers Automotive – and how the model passed with flying colors
  • Michael Allnutt
  • 6,123 Reads 15 Shares
With just a few simple changes, says this major SBA lender, the SBA can continue to help U.S. small businesses recover after PPP funding is exhausted
  • Chris Hurn
  • 10,638 Reads 32 Shares
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Franchise Update Media teams up with FranConnect for an exclusive analysis of their 2020 Franchise Sales Index, part 5: a focus on Q3 lead gen and deal results
  • Keith Gerson
  • 5,260 Reads 20 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 2,848 Reads 4 Shares
Learning from the mistakes of others: 3 fast casual leaders share 10 things not to do when launching a brand
  • Eddy Goldberg
  • 3,529 Reads 9 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget, part 2
  • Jeffrey Lentz
  • 4,462 Reads 9 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month: a new section, “Coping with Covid.”
  • Eddy Goldberg
  • 7,588 Reads 3 Shares
Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
  • Drew Wilkinson
  • 9,017 Reads 15 Shares
Title Boxing Club President Susan Boresow…
  • Franchise Update Media
  • 4,268 Reads 2 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 5,889 Reads 20 Shares
Drive-Thrus: Balancing costs, competition, and customer expectations
  • Lisa van Kesteren
  • 3,255 Reads 5 Shares
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