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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Want to encourage your employees to get the Covid vaccine? Reward them!
  • Rob Wilson
  • 2,863 Reads 3 Shares
What’s ahead in 2021 for international franchise development: 5 viewpoints from across the globe
  • William Edwards
  • 37,168 Reads 19 Shares
To sell more franchises, align your prospect’s vision with your brand offering- which means listening more!
  • Evan Hackel
  • 3,341 Reads 7 Shares
Consumer marketing in 2021 has taken a decidedly local twist, one more result of Covid-19
  • Helen Bond
  • 10,600 Reads
Office Evolution CEO Mark Hemmeter has focused the brand on providing franchisees and members with a safe, inspiring work space – and opened 13 locations in 2020
  • Franchise Update Media
  • 3,754 Reads 1 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 4,947 Reads 11 Shares
Mosquito Authority franchisee shows the way to give back to his local communities in 2021. (What can your brand do this year?)
  • Chris Buitron
  • 5,192 Reads 24 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 2,999 Reads 2 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, “Coping with Covid.”
  • Eddy Goldberg
  • 3,499 Reads 3 Shares
Are you an emerging brand? Here’s some good advice on building your brand on a limited budget
  • Andrew Seid
  • 6,951 Reads 21 Shares
3 steps to position your franchisees for success in 2021, part 3: leads and sales
  • Keith Gerson
  • 5,250 Reads 8 Shares
Bojangles
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Bojangles
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Bojangles
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Among its other effects, Covid-19 continues to have a significant impact on supply chains around the world and around the corner
  • Rebeca Miller
  • 7,787 Reads 8 Shares
In part 2, FRANdata CEO Darrell Johnson digs into which Covid-related changes will be permanent, and their possible effects on franchise development and consumer behavior
  • Darrell Johnson
  • 1,837 Reads
Improve your customer service from good to excellent in 2021 using these 6 steps
  • John Tschohl
  • 10,868 Reads 94 Shares
Going omnichannel in 2021 is the route to increased retail success
  • Nate Burke
  • 6,184 Reads 5 Shares
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 5,130 Reads 5 Shares
Digital out-of-home advertising is looking like a better bet for reaching customers during the pandemic
  • Steve Schildwachter
  • 8,306 Reads 249 Shares
What’s ahead in 2021 for international franchise development: 5 viewpoints from across the globe
  • William Edwards
  • 1,896 Reads
1Heart Caregiver Services CEO Belina Calderon-Nernberg on the ups and downs of home health care during Covid
  • Franchise Update Media
  • 3,844 Reads
4 areas for leaders to focus on in 2021
  • Doug Meyer-Cuno
  • 3,699 Reads 5 Shares
Learning to be a leader while making others laugh
  • Chad Storlie
  • 4,860 Reads 51 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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WaveMax CEO Mike Roberts says the high-tech laundromat concept did well in 2020 and looks to “significant” growth in 2021
  • Franchise Update Media
  • 4,062 Reads 28 Shares
3 steps to position your franchisees for success in 2021, part 2: Technology
  • Keith Gerson
  • 4,497 Reads 12 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 8,604 Reads 90 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,903 Reads 2 Shares
Restaurant operators are turning increasingly to ghost kitchens and off-premise services to counter the effects of Covid. Could this work for you?
  • Scott Absher
  • 4,701 Reads 15 Shares
Looking to buy in a post-Covid world? These 7 tips and help make it happen in 2021.
  • Terry Monroe
  • 4,198 Reads 4 Shares
We often ask multi-unit franchisees what they think about the value of OTJ vs. MBA school. Here’s an article asking what college courses entrepreneurs wish they had taken.
  • Eddy Goldberg
  • 5,666 Reads 5 Shares
Donatos Pizza CEO Tom Krouse says the brand has grown during the pandemic
  • Franchise Update Media
  • 6,429 Reads 28 Shares
What happened at November’s FTC Rule workshop, and what changes might be in store for FDDs and FPRs?
  • Joyce Mazero and Jan Gilbert
  • 7,350 Reads 15 Shares
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