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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

To sell more franchises, align your prospect’s vision with your brand offering- which means listening more!
  • Evan Hackel
  • 3,261 Reads 7 Shares
Consumer marketing in 2021 has taken a decidedly local twist, one more result of Covid-19
  • Helen Bond
  • 10,449 Reads
Office Evolution CEO Mark Hemmeter has focused the brand on providing franchisees and members with a safe, inspiring work space – and opened 13 locations in 2020
  • Franchise Update Media
  • 3,501 Reads 1 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 4,750 Reads 11 Shares
Mosquito Authority franchisee shows the way to give back to his local communities in 2021. (What can your brand do this year?)
  • Chris Buitron
  • 5,031 Reads 24 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 2,911 Reads 2 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, “Coping with Covid.”
  • Eddy Goldberg
  • 3,321 Reads 3 Shares
Are you an emerging brand? Here’s some good advice on building your brand on a limited budget
  • Andrew Seid
  • 6,760 Reads 21 Shares
3 steps to position your franchisees for success in 2021, part 3: leads and sales
  • Keith Gerson
  • 5,089 Reads 8 Shares
Among its other effects, Covid-19 continues to have a significant impact on supply chains around the world and around the corner
  • Rebeca Miller
  • 7,641 Reads 8 Shares
In part 2, FRANdata CEO Darrell Johnson digs into which Covid-related changes will be permanent, and their possible effects on franchise development and consumer behavior
  • Darrell Johnson
  • 1,704 Reads
Tint World
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Tint World
SPONSORED CONTENT
Tint World
SPONSORED CONTENT
Improve your customer service from good to excellent in 2021 using these 6 steps
  • John Tschohl
  • 10,500 Reads 94 Shares
Going omnichannel in 2021 is the route to increased retail success
  • Nate Burke
  • 5,923 Reads 5 Shares
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 4,968 Reads 5 Shares
Digital out-of-home advertising is looking like a better bet for reaching customers during the pandemic
  • Steve Schildwachter
  • 8,069 Reads 249 Shares
What’s ahead in 2021 for international franchise development: 5 viewpoints from across the globe
  • William Edwards
  • 1,732 Reads
1Heart Caregiver Services CEO Belina Calderon-Nernberg on the ups and downs of home health care during Covid
  • Franchise Update Media
  • 3,617 Reads
4 areas for leaders to focus on in 2021
  • Doug Meyer-Cuno
  • 3,563 Reads 5 Shares
Learning to be a leader while making others laugh
  • Chad Storlie
  • 4,743 Reads 51 Shares
WaveMax CEO Mike Roberts says the high-tech laundromat concept did well in 2020 and looks to “significant” growth in 2021
  • Franchise Update Media
  • 3,856 Reads 28 Shares
3 steps to position your franchisees for success in 2021, part 2: Technology
  • Keith Gerson
  • 4,366 Reads 12 Shares
The Human Bean
SPONSORED CONTENT
The Human Bean
SPONSORED CONTENT
The Human Bean
SPONSORED CONTENT
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 8,226 Reads 90 Shares
A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,721 Reads 2 Shares
Restaurant operators are turning increasingly to ghost kitchens and off-premise services to counter the effects of Covid. Could this work for you?
  • Scott Absher
  • 4,521 Reads 15 Shares
Looking to buy in a post-Covid world? These 7 tips and help make it happen in 2021.
  • Terry Monroe
  • 4,064 Reads 4 Shares
We often ask multi-unit franchisees what they think about the value of OTJ vs. MBA school. Here’s an article asking what college courses entrepreneurs wish they had taken.
  • Eddy Goldberg
  • 5,359 Reads 5 Shares
Donatos Pizza CEO Tom Krouse says the brand has grown during the pandemic
  • Franchise Update Media
  • 6,231 Reads 28 Shares
What happened at November’s FTC Rule workshop, and what changes might be in store for FDDs and FPRs?
  • Joyce Mazero and Jan Gilbert
  • 7,121 Reads 15 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, “Coping with Covid.”
  • Eddy Goldberg
  • 2,716 Reads 1 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 4,339 Reads 4 Shares
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