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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

A look ahead to the holiday season, 2021, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,688 Reads 2 Shares
Restaurant operators are turning increasingly to ghost kitchens and off-premise services to counter the effects of Covid. Could this work for you?
  • Scott Absher
  • 4,477 Reads 15 Shares
Looking to buy in a post-Covid world? These 7 tips and help make it happen in 2021.
  • Terry Monroe
  • 4,021 Reads 4 Shares
We often ask multi-unit franchisees what they think about the value of OTJ vs. MBA school. Here’s an article asking what college courses entrepreneurs wish they had taken.
  • Eddy Goldberg
  • 5,261 Reads 5 Shares
Donatos Pizza CEO Tom Krouse says the brand has grown during the pandemic
  • Franchise Update Media
  • 6,173 Reads 28 Shares
What happened at November’s FTC Rule workshop, and what changes might be in store for FDDs and FPRs?
  • Joyce Mazero and Jan Gilbert
  • 7,045 Reads 15 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, “Coping with Covid.”
  • Eddy Goldberg
  • 2,672 Reads 1 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 4,261 Reads 4 Shares
MassageLuxe CEO spells out how the brand plans to grow from 69 locations to 250 in the next 5 years
  • Kerry Pipes
  • 5,221 Reads 30 Shares
Covid-19 is changing everything – here are 5 ways it’s affecting data-driven advertising
  • Eddy Goldberg
  • 4,334 Reads 21 Shares
Goldfish Swim School takes home the top marketing and branding award in the 2nd Annual Franchise Innovation Award competition
  • Kerry Pipes
  • 6,140 Reads 35 Shares
Hot Dish Advertising
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One Hour Heating & Air Conditioning’s vice president of operations attributes 18 years of growth to the brand’s ability to continuously adapt to change 
  • Lance Sinclair
  • 7,170 Reads 59 Shares
We asked Joe Malmuth, Managing Director of Franchise Development at Batteries Plus Bulbs, how Covid-19 has affected the brand’s timeline from signing to opening
  • Franchise Update Media
  • 5,376 Reads 50 Shares
DIY creative boutique brand AR Workshop CEO Maureen Anders on how the brand innovated during the pandemic
  • Franchise Update Media
  • 4,107 Reads 9 Shares
Franchise brands band together to support the franchising community during the pandemic
  • John Francis
  • 2,587 Reads 4 Shares
California’s AB-5 bill faces lawsuit from the IFA and franchisee associations seeking to exclude franchising
  • Jess Dance and Emily Doan
  • 6,393 Reads 15 Shares
IFA Chair Catherine Monson appeals for franchising to support the 2 Republicans in the Georgia Senate runoff election
  • Catherine Monson
  • 5,430 Reads 9 Shares
Home improvement brand Bloomin’ Blinds CEO Kelsey Stuart says the shift to WFH has helped his company thrive during the pandemic
  • Franchise Update Media
  • 3,762 Reads 2 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,259 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 4,904 Reads 49 Shares
Sport Clips makes strategic technology investments to help speed its recovery from the pandemic
  • Dan Miller
  • 6,018 Reads 126 Shares
Dogtopia
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Dogtopia
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Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 3,957 Reads 21 Shares
Emerging dog grooming brand Scenthound CEO says the pandemic has helped his company grow faster!
  • Franchise Update Media
  • 3,823 Reads 17 Shares
Leadership is being tested more than ever during Covid. Here are 9 traits all great leaders share.
  • Angela Civitella
  • 3,582 Reads 21 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, "Coping with Covid."
  • Eddy Goldberg
  • 3,005 Reads 2 Shares
3 steps to position your franchisees for success in 2021, part 1
  • Keith Gerson
  • 5,089 Reads 26 Shares
We asked Christina Chambers, EVP for Franchise Development at InXpress, how Covid-19 has affected the brand’s timeline from signing to opening
  • Franchise Update Media
  • 5,214 Reads 3 Shares
What franchise buyers want hasn’t changed, but on the seller side everything has!
  • Evan Hackel
  • 4,533 Reads 15 Shares
Six steps to (realistically!) achieve your 2021 franchise sales target
  • Art Coley
  • 5,075 Reads 19 Shares
Junk King’s marketing, driven by data, also includes creativity and developing great campaigns
  • Kerry Pipes
  • 6,325 Reads 22 Shares
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