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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Gordon Logan, CEO of Sport Clips, faces down corporate revenue reduced to zero as he works to keep the brand he founded in 1993 alive
  • Franchise Update
  • 5,111 Reads 129 Shares
As Covid-19 shutters some business and limits others, keeping your FDD’s Item 19 up to date is more important than ever
  • Lynne Hanson and Niki Vinod Schwab
  • 5,776 Reads 13 Shares
Where will consumers be at year-end if the coronavirus rages on?
  • Ron Oertell
  • 6,187 Reads 11 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 3,747 Reads 8 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 3,903 Reads 18 Shares
Shelly Sun, CEO and co-founder of BrightStar Care, has invested more than $2 million in PPE to protect her home care franchisees, staff, and clients across the U.S.
  • Franchise Update
  • 5,768 Reads 2 Shares
Multi-brand restaurant operator Greg Cutchall has had to furlough 350 employees at his casual brands, but has seen minimal to flat drops in sales at QSR locations
  • Franchise Update
  • 4,028 Reads 12 Shares
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 3,363 Reads 4 Shares
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 2,844 Reads 1 Shares
Michael Browning, CEO and co-founder of Urban Air Adventure Parks, has closed all parks, but is keeping kids engaged with virtual birthday parties and personal phone calls
  • 5,960 Reads 2 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 3,530 Reads 4 Shares
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Franchise success upon reopening depends on the willingness - and ability - of consumers to spend in a down and uncertain economy.
  • Darrell Johnson
  • 3,603 Reads 11 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 4,263 Reads 5 Shares
Right At Home makes multiple changes to its franchisee recruitment marketing, introduces virtual training classes, and refines its messaging during Covid-19.
  • Franchise Update
  • 3,572 Reads 1,023 Shares
3 ways franchisees can adjust to the next normal in consumer behavior in a forever-changed marketplace
  • Mathieu Stevenson
  • 7,122 Reads 79 Shares
Wade Brannon, CEO of Pigtails & Crewcuts, a children’s hair salon, is looking forward to reopening and reconnecting his stylists with their customers – kids and parents alike
  • Franchise Update
  • 3,392 Reads 4 Shares
ShiftPixy is helping restaurants manage their own delivery and rely less on third-party apps - saving money, maintaining quality, and strengthening the customer relationship.
  • ShiftPixy
  • 3,350 Reads 14 Shares
Make the rest of 2020 a great one for franchise sales with these 5 “must-do” tips
  • Keith Gerson
  • 5,991 Reads 58 Shares
Meg Roberts, CEO of The Lash Lounge, is optimistic about the future of the brand, despite every salon shut down from Covid-19
  • Franchise Update
  • 5,283 Reads 26 Shares
Puroclean boosts its advertising and PR with a focus on franchisees giving back to their community as a way to continue franchise development during Covid-19
  • Franchise Update
  • 3,281 Reads 7 Shares
Susan Boresow, President of Title Boxing Club, is using social media innovations to keep customers engaged and active while all the clubs are closed during Covid-19
  • 5,409 Reads 8 Shares
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Your field managers and field support staff are essential in helping your franchisees make it through the Covid-19 pandemic.
  • Greg Nathan
  • 3,954 Reads 14 Shares
Nikita Hair USA continues to conduct franchise sales, but pulls back most of its franchise marketing in response to Covid-19
  • Franchise Update
  • 3,449 Reads 6 Shares
Jonathan Barnett, CEO and founder of Oxi Fresh Carpet Cleaning, says franchisees have shifted to commercial carpet cleaning until Covid-19 subsides, when he expects a huge rebound in residential business
  • Franchise Update
  • 5,059 Reads 66 Shares
When franchisee candidates can’t travel to your discovery days, it’s time to go virtual!
  • Art Coley
  • 3,546 Reads 32 Shares
Dawn Nielsen, COO of Kolache Factory, predicts a bright future for the brand and expects to fully rebound in 3 to 6 months
  • Franchise Update
  • 4,361 Reads 19 Shares
Frances Allen, CEO of Checkers & Rally’s, says that thanks to the brand’s preponderance of drive-thrus, both are faring better than most
  • Franchise Update
  • 4,159 Reads 4 Shares
When it comes to leadership, "tough times don't build character, they reveal it"
  • John DiJulius
  • 5,686 Reads 44 Shares
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 4,528 Reads 5 Shares
InXpress, an essential industry running at 100%, adapts its franchise development practices in response to Covid-19
  • Franchise Update
  • 3,708 Reads 4 Shares
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