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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, “Coping with Covid.”
  • Eddy Goldberg
  • 2,938 Reads 1 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 4,530 Reads 4 Shares
MassageLuxe CEO spells out how the brand plans to grow from 69 locations to 250 in the next 5 years
  • Kerry Pipes
  • 5,483 Reads 30 Shares
Covid-19 is changing everything – here are 5 ways it’s affecting data-driven advertising
  • Eddy Goldberg
  • 4,506 Reads 21 Shares
Goldfish Swim School takes home the top marketing and branding award in the 2nd Annual Franchise Innovation Award competition
  • Kerry Pipes
  • 6,358 Reads 35 Shares
One Hour Heating & Air Conditioning’s vice president of operations attributes 18 years of growth to the brand’s ability to continuously adapt to change 
  • Lance Sinclair
  • 7,785 Reads 59 Shares
We asked Joe Malmuth, Managing Director of Franchise Development at Batteries Plus Bulbs, how Covid-19 has affected the brand’s timeline from signing to opening
  • Franchise Update Media
  • 6,278 Reads 50 Shares
DIY creative boutique brand AR Workshop CEO Maureen Anders on how the brand innovated during the pandemic
  • Franchise Update Media
  • 4,253 Reads 9 Shares
Franchise brands band together to support the franchising community during the pandemic
  • John Francis
  • 2,684 Reads 4 Shares
California’s AB-5 bill faces lawsuit from the IFA and franchisee associations seeking to exclude franchising
  • Jess Dance and Emily Doan
  • 6,732 Reads 15 Shares
IFA Chair Catherine Monson appeals for franchising to support the 2 Republicans in the Georgia Senate runoff election
  • Catherine Monson
  • 5,675 Reads 9 Shares
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Home improvement brand Bloomin’ Blinds CEO Kelsey Stuart says the shift to WFH has helped his company thrive during the pandemic
  • Franchise Update Media
  • 3,966 Reads 2 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,405 Reads 4 Shares
Venture X’s director of marketing share how Covid-19 has altered the brand’s marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 5,153 Reads 49 Shares
Sport Clips makes strategic technology investments to help speed its recovery from the pandemic
  • Dan Miller
  • 6,259 Reads 126 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 4,143 Reads 21 Shares
Emerging dog grooming brand Scenthound CEO says the pandemic has helped his company grow faster!
  • Franchise Update Media
  • 4,083 Reads 17 Shares
Leadership is being tested more than ever during Covid. Here are 9 traits all great leaders share.
  • Angela Civitella
  • 3,741 Reads 21 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, "Coping with Covid."
  • Eddy Goldberg
  • 3,262 Reads 2 Shares
3 steps to position your franchisees for success in 2021, part 1
  • Keith Gerson
  • 5,258 Reads 26 Shares
We asked Christina Chambers, EVP for Franchise Development at InXpress, how Covid-19 has affected the brand’s timeline from signing to opening
  • Franchise Update Media
  • 5,373 Reads 3 Shares
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What franchise buyers want hasn’t changed, but on the seller side everything has!
  • Evan Hackel
  • 4,886 Reads 15 Shares
Six steps to (realistically!) achieve your 2021 franchise sales target
  • Art Coley
  • 5,286 Reads 19 Shares
Junk King’s marketing, driven by data, also includes creativity and developing great campaigns
  • Kerry Pipes
  • 6,710 Reads 22 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 7,823 Reads 6 Shares
Improve your holiday marketing on Instagram with these 6 tips
  • Eddy Goldberg
  • 8,199 Reads 35 Shares
Checkers & Rally’s drive-thru-only model has kept the brand afloat - and growing - during Covid, says CEO Frances Allen
  • Franchise Update Media
  • 5,629 Reads 6 Shares
Want to sell more franchises? Learn to avoid these 4 common selling mistakes!
  • Patricia Fripp
  • 6,666 Reads 6 Shares
Bolster your franchisee relationships with these 8 foundational tips for creating and maintaining a strong franchise network
  • Greg Nathan
  • 3,687 Reads 4 Shares
How Covid-19 stress-tested the operations model at Christian Brothers Automotive – and how the model passed with flying colors
  • Michael Allnutt
  • 6,312 Reads 15 Shares
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