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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Where will consumers be at year-end if the coronavirus rages on?
  • Ron Oertell
  • 6,276 Reads 11 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 3,800 Reads 8 Shares
Jamba’s CMO shares the brand’s 90-day marketing strategy and plans
  • Shivram Vaideeswaran
  • 3,960 Reads 18 Shares
Shelly Sun, CEO and co-founder of BrightStar Care, has invested more than $2 million in PPE to protect her home care franchisees, staff, and clients across the U.S.
  • Franchise Update
  • 5,826 Reads 2 Shares
Multi-brand restaurant operator Greg Cutchall has had to furlough 350 employees at his casual brands, but has seen minimal to flat drops in sales at QSR locations
  • Franchise Update
  • 4,077 Reads 12 Shares
Preparing now for the opportunities a recession offers for a strong brand will pay off – whether a recession comes or not
  • John DiJulius
  • 3,412 Reads 4 Shares
As Covid-19 changes consumer behavior and multi-unit franchisees’ diversification plans, how can marketers keep up?
  • Darrell Johnson
  • 2,891 Reads 1 Shares
Michael Browning, CEO and co-founder of Urban Air Adventure Parks, has closed all parks, but is keeping kids engaged with virtual birthday parties and personal phone calls
  • 6,086 Reads 2 Shares
Looking for a new PR agency? Here are the top 10 questions franchisors should include in their RFP
  • David Chapman
  • 3,601 Reads 4 Shares
Franchise success upon reopening depends on the willingness - and ability - of consumers to spend in a down and uncertain economy.
  • Darrell Johnson
  • 3,675 Reads 11 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 4,315 Reads 5 Shares
Dine Brands Global, Inc.
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Right At Home makes multiple changes to its franchisee recruitment marketing, introduces virtual training classes, and refines its messaging during Covid-19.
  • Franchise Update
  • 3,628 Reads 1,023 Shares
3 ways franchisees can adjust to the next normal in consumer behavior in a forever-changed marketplace
  • Mathieu Stevenson
  • 7,195 Reads 79 Shares
Wade Brannon, CEO of Pigtails & Crewcuts, a children’s hair salon, is looking forward to reopening and reconnecting his stylists with their customers – kids and parents alike
  • Franchise Update
  • 3,433 Reads 4 Shares
ShiftPixy is helping restaurants manage their own delivery and rely less on third-party apps - saving money, maintaining quality, and strengthening the customer relationship.
  • ShiftPixy
  • 3,401 Reads 14 Shares
Make the rest of 2020 a great one for franchise sales with these 5 “must-do” tips
  • Keith Gerson
  • 6,094 Reads 58 Shares
Meg Roberts, CEO of The Lash Lounge, is optimistic about the future of the brand, despite every salon shut down from Covid-19
  • Franchise Update
  • 5,352 Reads 26 Shares
Puroclean boosts its advertising and PR with a focus on franchisees giving back to their community as a way to continue franchise development during Covid-19
  • Franchise Update
  • 3,329 Reads 7 Shares
Susan Boresow, President of Title Boxing Club, is using social media innovations to keep customers engaged and active while all the clubs are closed during Covid-19
  • 5,461 Reads 8 Shares
Your field managers and field support staff are essential in helping your franchisees make it through the Covid-19 pandemic.
  • Greg Nathan
  • 4,020 Reads 14 Shares
Nikita Hair USA continues to conduct franchise sales, but pulls back most of its franchise marketing in response to Covid-19
  • Franchise Update
  • 3,530 Reads 6 Shares
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Jonathan Barnett, CEO and founder of Oxi Fresh Carpet Cleaning, says franchisees have shifted to commercial carpet cleaning until Covid-19 subsides, when he expects a huge rebound in residential business
  • Franchise Update
  • 5,128 Reads 66 Shares
When franchisee candidates can’t travel to your discovery days, it’s time to go virtual!
  • Art Coley
  • 3,610 Reads 32 Shares
Dawn Nielsen, COO of Kolache Factory, predicts a bright future for the brand and expects to fully rebound in 3 to 6 months
  • Franchise Update
  • 4,438 Reads 19 Shares
Frances Allen, CEO of Checkers & Rally’s, says that thanks to the brand’s preponderance of drive-thrus, both are faring better than most
  • Franchise Update
  • 4,249 Reads 4 Shares
When it comes to leadership, "tough times don't build character, they reveal it"
  • John DiJulius
  • 5,750 Reads 44 Shares
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 4,572 Reads 5 Shares
InXpress, an essential industry running at 100%, adapts its franchise development practices in response to Covid-19
  • Franchise Update
  • 3,793 Reads 4 Shares
Franchisees, franchisors, and employees step up during Covid-19 to support communities, food banks, and others in need.
  • Eddy Goldberg
  • 3,142 Reads 4 Shares
Michael Abt, CEO of Huddle House and Perkins, is coping with the big hit fast casual restaurants are taking from Covid-19 by emphasizing online ordering, curbside pick-up, and delivery 
  • Franchise Update
  • 7,282 Reads 37 Shares
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