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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

3 research-based tips for QSRs to provide a more “rewarding” customer experience with their apps
  • Service Management Group
  • 3,399 Reads 2 Shares
Q&A with Mandy Nowels, SVP of E-Commerce and Marketing at The Spice & Tea Exchange
  • Franchise Update Media
  • 3,262 Reads 6 Shares
BrandMuscle’s “The State of Local Marketing Report 2020-2021” digs into how Covid has affected local marketing
  • Eddy Goldberg
  • 3,771 Reads 12 Shares
Euromonitor International’s “Top 10 Global Consumer Trends” report for 2021 takes a look back and a look forward at how Covid has altered marketing worldwide
  • Eddy Goldberg
  • 7,100 Reads 6 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue with our newest section, “Coping with Covid.”
  • Eddy Goldberg
  • 2,349 Reads 4 Shares
After a strong first year in 2020, GT&S Franchise Executive Search is looking to hire the right professionals for expansion in 2021
  • Franchise Update Media
  • 3,529 Reads 12 Shares
3 things to consider about real estate and development in a post-Covid world
  • Quasim Riaz
  • 4,766 Reads 12 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
  • 2,293 Reads
Two franchisees, one with Del Taco and one with The Learning Experience, tell how Covid has changed their business
  • Franchise Update Media
  • 5,309 Reads 1 Shares
We asked Tutor Doctor President Frank Milner which marketing tools his brand is finding most effective right now for lead generation and recruiting
  • Kerry Pipes
  • 4,240 Reads 7 Shares
Captain D’s flexible prototype options aim to take advantage of today’s turbulent real estate market
  • Phil Russo
  • 5,747 Reads 2 Shares
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Want to encourage your employees to get the Covid vaccine? Reward them!
  • Rob Wilson
  • 2,795 Reads 3 Shares
What’s ahead in 2021 for international franchise development: 5 viewpoints from across the globe
  • William Edwards
  • 37,092 Reads 19 Shares
To sell more franchises, align your prospect’s vision with your brand offering- which means listening more!
  • Evan Hackel
  • 3,311 Reads 7 Shares
Consumer marketing in 2021 has taken a decidedly local twist, one more result of Covid-19
  • Helen Bond
  • 10,560 Reads
Office Evolution CEO Mark Hemmeter has focused the brand on providing franchisees and members with a safe, inspiring work space – and opened 13 locations in 2020
  • Franchise Update Media
  • 3,661 Reads 1 Shares
Covid has caused many changes in consumer marketing. Which will be permanent?
  • Darrell Johnson
  • 4,886 Reads 11 Shares
Mosquito Authority franchisee shows the way to give back to his local communities in 2021. (What can your brand do this year?)
  • Chris Buitron
  • 5,161 Reads 24 Shares
A look ahead to 2021: vaccines, reopenings, shifts in consumer behavior, trends, and more consumer marketing-related news and technology
  • Eddy Goldberg
  • 2,970 Reads 2 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, “Coping with Covid.”
  • Eddy Goldberg
  • 3,442 Reads 3 Shares
Are you an emerging brand? Here’s some good advice on building your brand on a limited budget
  • Andrew Seid
  • 6,894 Reads 21 Shares
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3 steps to position your franchisees for success in 2021, part 3: leads and sales
  • Keith Gerson
  • 5,199 Reads 8 Shares
Among its other effects, Covid-19 continues to have a significant impact on supply chains around the world and around the corner
  • Rebeca Miller
  • 7,744 Reads 8 Shares
In part 2, FRANdata CEO Darrell Johnson digs into which Covid-related changes will be permanent, and their possible effects on franchise development and consumer behavior
  • Darrell Johnson
  • 1,795 Reads
Improve your customer service from good to excellent in 2021 using these 6 steps
  • John Tschohl
  • 10,755 Reads 94 Shares
Going omnichannel in 2021 is the route to increased retail success
  • Nate Burke
  • 6,135 Reads 5 Shares
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 5,084 Reads 5 Shares
Digital out-of-home advertising is looking like a better bet for reaching customers during the pandemic
  • Steve Schildwachter
  • 8,241 Reads 249 Shares
What’s ahead in 2021 for international franchise development: 5 viewpoints from across the globe
  • William Edwards
  • 1,844 Reads
1Heart Caregiver Services CEO Belina Calderon-Nernberg on the ups and downs of home health care during Covid
  • Franchise Update Media
  • 3,771 Reads
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