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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

All franchisors place a high priority on gaining new recruits and responding to contacts from prospective franchisees. But who's setting the pace on performance? Once again, Franchise UPDATE's mystery shoppers hit the phones--and the websites--checking out franchisors from coast to coast to see which were doing the very best work. The best and the brightest were recognized in the 10th annual STAR (Speaking To And Responding) Awards--from the three top national performers to the companies that excelled at fielding telephone contacts or quickly getting back to website leads.
  • John Carroll
  • 4,236 Reads 12 Shares
The daily flurry of bad economic and financial news recently has made it difficult to focus on time periods beyond weeks, days, or even hours. However, I'll try to put things in perspective for the franchise community and offer both a forecast and some suggestions on how we can make the best of 2009.
  • Darrell Johnson
  • 4,508 Reads
Retailers have never been shy about enticing customers to buy through all kinds of incentives. Now a franchisor has followed suit. During the last quarter of 2008, Seattle-based Emerald City Smoothie was offering a "buy one, get one free" franchise promotion. Seriously.
  • Franchise Update Magazine
  • 7,203 Reads
Early in my career I first witnessed the magic of great PR. Dan Dorfman, a renowned investment advisor and syndicated columnist, labeled our business-to-business franchise one of the "top ten best franchises in America." His story generated 11 new franchisees for us. At no cost!
  • Steve Olson
  • 3,743 Reads 10 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced that registration is now open for the 8th Annual Multi-Unit Franchising Conference. The conference will be held at the Bellagio Hotel in Las Vegas, April 15-17, and this year's theme is "Playing to Win."
  • Press Release
  • 3,188 Reads 1 Shares
We now have all of the requirements of the FTC's Amended Franchise Rule being implemented. All franchisors should be complying with the Amended Rule's disclosure requirements, and most franchisors who have sales activities in the registration states are now doing battle with the state examiners, as they test the procedures and borders of the revised disclosure requirements. That brings to mind two topics of discussion, one of which I will address below, and the other (a look at the overall system for regulating franchise sales disclosure) I will save for another column.
  • Rupert M. Barkoff
  • 6,471 Reads 20 Shares
FRANCHISE OWNERS are awfully smug these days. While dismayed stockholders watch the red figures crawl on the ticker tape, entrepreneurs behind food kiosks and restaurant chains boast of maintaining control over their investments and even growing their businesses in these tough times.
  • BusinessWorld Online
  • 2,945 Reads 1,023 Shares
For me, adapting to the highly specialized world of franchise development was a laborious, disjointed journey. During the early 1980s, I searched for a road map for recruitment success that could jump start my performance and help avoid costly mistakes. But there was no drill-down guide detailing the key benchmarks to successful growth--no books I could buy dedicated to the business of growing a franchise business. After years of unnecessary trial and error, I learned through the school of hard knocks--as many of you have--relying heavily on peer networking and by attending development seminars and industry conferences.
  • Steve Olson
  • 3,624 Reads 3 Shares
If you could get better performance from your franchisees and increase the overall value of your brand at little or no cost, you'd be crazy not to. That's the business proposition of business coaching. While it may sound like vendor pitch, this assessment comes from a growing number of franchisors and franchisees.
  • Eddy Goldberg
  • 4,821 Reads 6 Shares
I stand in awe of how much technology has adapted over the last few years and how much of it I have adopted. Just a few short years ago, franchise portals seemed innovative and the potential silver bullet for finding more qualified leads. That space has now been overrun with new and exciting technologies, known to many as Web 2.0.
  • Franchise Update Magazine
  • 4,869 Reads 8 Shares
Franchise Update Media Group, the leading industry resource for franchise development, recommends franchising as the best opportunity for success for many people looking to start their own businesses. Franchised businesses combine the most attractive aspects of both worlds: the independence of entrepreneurialism, backed by the support and proven systems of Corporate America.
  • Press Release
  • 3,597 Reads 4 Shares
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Even with a billion young people entering the global workforce over the next 10 years, we still face the tough challenge of hiring top talent for our organizations. Attracting, recruiting, and retaining top talent are challenges I faced as director of talent services (recruiting) at Wal-Mart. Recruiting has become more than just building relationships; it is about producing ROI and justifying expenses made throughout the process.
  • Randy Cox
  • 3,836 Reads 12 Shares
With Vietnam's strong economic growth and improved legal regulations, the potential of franchise business in the country is taxiing for a takeoff, a US official said at a conference held in Ho Chi Minh City Monday.
  • Thanh Nien Daily
  • 2,431 Reads 10 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced that its 2008 Annual Franchise Development Report (AFDR) was a cited source in a paper that was presented at the American Bar Association's 31st Annual Forum on Franchising. The Forum was held Oct. 15-17, 2008 at The Hilton Austin in Austin, Texas.
  • Press Release
  • 3,147 Reads 8 Shares
In the 2008 U.S. Open Golf Tournament, Tiger Woods won it all in a sudden death playoff on the 91st hole. This was the 14th major golf tournament Tiger had won in his career. Being in playoff situations numerous times before was a significant factor in his ability to maintain his composure time and time again when it looked as if he would not be able to win. Yes, experience does matter.
  • Marvin Storm
  • 4,841 Reads 3 Shares
Franchise attorney Brian Schnell said it all during a session on franchising sales fundamentals at Franchise UPDATE's Franchise Leadership & Development Conference in late September: "There's nothing fundamental about franchise sales right now."
  • Kerry Pipes
  • 5,302 Reads 2 Shares
We all know a sales process is mandatory for successful recruitment. But many continue to tilt at windmills with their marketing, not realizing that successful lead generation also demands an effective, step-by-step process. Those who embrace this methodology and performance metrics can increase prospecting success by 30 percent or more. Here's a time-tested, four-part approach to lead generation that can deliver more qualified buyers for your sales team at lower costs.
  • Steve Olson
  • 4,631 Reads
There was a time when franchise site selection was as simple (not to mention as rudimentary and often random) as pushing pins in a map on a wall. Maybe they turned out to be good sites, maybe they didn't. But as technology continues to evolve and the tools are recalibrated to further refine the site selection process, the art is becoming a science.
  • Kerry Pipes
  • 7,837 Reads
That statement from Franchise Update Media Group Publisher Steve Olson got the attention of more than 300 industry leaders at this year's Franchise Update Leadership & Development Conference, as he presented an overview of the results of the 2009 Annual Franchise Development Report (AFDR).
  • Kerry Pipes
  • 5,397 Reads 1 Shares
Lisa Flynn, a mother of two young boys, never relished having her children photographed. For her, birth announcements and holiday portraits meant either spending a small fortune for a professional photographer who didn't cater to colicky clientele or settling for cheesy props and fuzzy blue backdrops at the mall portrait studio.
  • BusinessWeek
  • 2,932 Reads 1 Shares
The number of entrepreneurs who like taking risks is gradually increasing in Turkey, where 800 brands have franchises, according to data from the Turkish Franchise Association. One in every two people wants to go it alone.
  • Hürriyet Daily News
  • 2,739 Reads 14 Shares
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As revenue for the state's revised franchise tax continues to add up, several bills have been introduced to the state legislature to change the tax and give business owners some breathing room.
  • Fort Worth Business Press
  • 2,977 Reads 2 Shares
Usually around this time of year, ice cream franchiser Cold Stone Creamery calls its franchisees to Las Vegas for a meeting.
  • Kansas City Star
  • 2,546 Reads
At 21 and 23, childhood friends Erica Miyabara and Kelly Hiraki own a frozen yogurt shop that already is set to expand with a second location after barely a month in business.
  • Pacific Business News
  • 3,004 Reads 1 Shares
With all the negativity making headlines these days, it's difficult sometimes to maintain perspective.
  • Entrepreneur.com
  • 2,345 Reads
Only 7 percent of respondents to Franchise Update's Annual Franchise Development Report said they are exceeding their 2008 goals. Another twenty-one percent said they were meeting their goals. 72 percent of those responding said they were falling below their sales goals for the year.
  • Franchise Update Media Group
  • 3,120 Reads
On the Friday morning after Congress voted down the first, "unsweetened" $700 billion bailout package--and with credit frozen and the lending climate getting icier by the hour--franchise sales executives at Franchise Update's Leadership & Development Conference put their heads together in a Friday morning "mindshare" session to brainstorm answers to some tough questions on what they're doing to make sales.
  • Eddy Goldberg
  • 2,981 Reads 2 Shares
We all know a sales process is mandatory for successful recruitment. But many continue to tilt at windmills with their marketing, not realizing that successful lead generation also demands an effective, step-by-step process. Those who embrace this methodology and performance metrics can increase prospecting success by 30 percent or more. Here's a time-tested, four-part approach to lead generation that can deliver more qualified buyers for your sales team at lower costs.
  • Steve Olson
  • 2,860 Reads 1,021 Shares
For more than a decade now, has been carefully monitoring the radar screen, gathering information on franchise lead generation and sales.
  • Kerry Pipes
  • 4,183 Reads 6 Shares
Ontario is one of three provinces that have legislation to regulate franchises. The act that governs franchises in Ontario is the Arthur Wishart Act (Franchise Disclosure), 2000 (the "Act"). Any franchise business located partly or wholly in Ontario must comply with the Act. Compliance is mandatory even if both the franchisor and franchisee reside outside of Ontario.
  • Ottawa Business Journal
  • 4,962 Reads 1 Shares
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