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Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchise companies, facing what many say is the toughest economic environment they've seen, are offering two-for-one deals, reduced fees and financing help to woo new buyers. They are also paying existing franchisees to help spread the word.
  • THE WALL STREET JOURNAL
  • 3,155 Reads 3 Shares
As the economy slows, companies are being forced to make tough decisions such as cutting costs and even staff. These decisions can undermine your brand if you don't take steps to protect it.
  • SmartCompany.com.au
  • 2,321 Reads 1 Shares
While the federal government's Emergency Economic Stabilization Act of 2008--better known as the "bailout"--has drawn a lot of controversy, the National Restaurant Association (NRA) lauds at least one measure included in the law as a "major victory" for the industry.
  • QSR MAGAZINE
  • 2,442 Reads 5 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced the availability of a new business book, entitled "Grow to Greatness - How to Build a World-Class Franchise System" that identifies the five success drivers for franchise development, and can save companies thousands of dollars in costly mistakes. The book's author is Steve Olson, publisher for Franchise Update Media Group.
  • Press Release
  • 5,068 Reads 7 Shares
In June, FRANdata published an e-newsletter titled, "It's Time To Start Helping Franchisees To Get Loans." Darrell Johnson, the research firm's CEO, wrote: "Franchisors must increase their attention to helping franchisees obtain needed capital. Since lenders make decisions based on perceived estimates of risk, then you must help them assess your brand's franchisor and system risk."
  • Eddy Goldberg
  • 5,197 Reads 27 Shares
Franchise companies, facing what many say is the toughest economic environment they've seen, are offering two-for-one deals, reduced fees and financing help to woo new buyers. They are also paying existing franchisees to help spread the word.
  • The Wall Street Journal
  • 3,172 Reads
As the Amended FTC Rule on Franchising became a reality over the past 12 months, many franchisors have tried to understand the consequences, particularly as they relate to the law on earnings claims, now called Financial Performance Representations ("FPRs").
  • Lane Fisher
  • 6,383 Reads 1 Shares
Before I answer your question I think a bit of historical background is important. Our economy is where it is today because we chose not to learn from what we did in the past. I remember after the bubble broke following the dot-com meltdown we were faced with similar questions. And we moved through those troubled times to what became one of the best environments for the growth of small business and certainly franchising. It is a fact of life in our economic marketplace that business cycles happen. Business cycles in the United States have always produced a beneficial cleansing although living through the corrections is always painful in the short term.
  • Michael Seid
  • 5,507 Reads
In the world of franchising, expansion and growth is the name of the game; creating leads and identifying prospective franchisees is a pivotal part of the corporate operation. This means that franchise executives learn quickly to stay on top of the latest techniques for marketing, generating leads, and recruiting new franchisees.
  • Franchise Update Magazine
  • 9,264 Reads 10 Shares
"As a brand, people know Denny's," says Doug Wong, Denny's director of franchise development at the iconic, 56-year-old American breakfast franchise. "But they don't know who we are today." That goes for customers as well as potential Denny's franchisees.
  • Kerry Pipes
  • 6,485 Reads 25 Shares
This report compares ten systems in the beauty industry: five in the tanning centers sub-sector and five in the hair care sub-sector. FRANdata examines the initial investment, unit financial performance and the ongoing fees of the systems.
  • FranDATA
  • 10,311 Reads 22 Shares
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The FTC's new Franchise Rule "permits a franchisor to provide information about the actual or potential financial performance of its franchise and/or franchisor-owned outlets." Does this mean it is game-on for providing financial performance representations (FPRs, formerly known as earnings claims)?
  • Darrell Johnson
  • 5,483 Reads 1,023 Shares
With the Amended FTC Rule mandatory as of July 1, Franchise Update asked franchisors in different industries, and of varying size and maturity, for their thoughts on the pros and cons of using Item 19 of their FDD as a sales tool. Short answer: great idea, and a real competitive edge—as long as the brand is doing well and you keep it legal. The devil, as usual, is in the details.
  • Eddy Goldberg
  • 7,924 Reads 1,014 Shares
A few weeks ago I found myself at a conference in New Orleans speaking to a few hundred college recruiters. The brands represented in the room were well-known: Shell, Geico, Valpak, Wal-Mart, Enterprise, Jaguar, Boeing. My topic was the tremendous disconnect between young people today and the companies that work so hard to pursue and attract them.
  • Jennifer Kushell
  • 4,054 Reads 2 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced the re-launch of the company website,www.franchiseupdatemedia.com, featuring a new design that provides a more complete overview of the educational and lead-generation products targeting franchise audiences online, in print and in person.
  • Press Release
  • 3,998 Reads 10 Shares
Technologists busily reinventing the World Wide Web say franchises can look forward to an Internet where it will be much easier to collaborate, innovate, and to manipulate data and software on a wide variety of Net-friendly devices.
  • Joe Dysart
  • 5,234 Reads 2 Shares
All development people dream about that perfect prospect. Someone who is interested in their concept, pre-qualified and brought to them by a highly respected third party, an introduction that carries with it a direct or implied endorsement.
  • Kay Ainsley
  • 2,953 Reads 6 Shares
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
  • Steve Olson
  • 3,638 Reads 1 Shares
When Bill McPherson was growing up in the San Fernando Valley, he dreamed of being a professional basketball player. He was good enough to get a scholarship to the University of California at Irvine.
  • Debbie Selinsky
  • 3,808 Reads 3 Shares
Performing a financial analysis of your existing units, for disclosure to franchise candidates in Item 19 of your FDD, could be one of the most important decisions you make for your concept
  • Marc Kiekenapp
  • 3,674 Reads 2 Shares
Franchise Update Media Group, the leading industry resource for franchise development, today announced publication of the 2008 Annual Franchise Development Report (AFDR), the most comprehensive research guide in the industry. Entitled "Measuring Up," the report identifies sales benchmarks and marketing intelligence that help franchisors accelerate their expansion and improve recruitment practices.
  • Press Release
  • 2,799 Reads 1 Shares
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The Government of Afghanistan is currently reviewing a bill that would reform and modernize the country's contract law. Afghanistan is a civil code jurisdiction and, currently, contracts are governed by sections of the country's Civil Code (dating from 1976) and Commercial Code (dating from 1955). Both the 1976 Civil Code and the 1955 Commercial Code are based on the laws of Egypt, which in turn are based on French civil law. During the period following the Soviet invasion, and the subsequent civil war in Afghanistan, little attention was paid to updating or modernizing these Afghanistan statutes.
  • Herbert S. Wolfson
  • 11,382 Reads 3 Shares
Korea's first franchise law, the Fair Franchise Transactions Act (the "FFTA") was adopted May 2002, effective Nov. 2002. Its Presidential Enforcement Decree - setting forth detailed information to be provided in the franchise information disclosure statement and a description of concrete types of unfair transactions broadly prohibited under FFTA - was promulgated Nov. 2002 (last amended June 2003). In the Korean system, Enforcement Decrees provide detailed instructions for statutory compliance; therefore, it is to be expected that 2004's changes to applicable law will be found in future amendments to the Enforcement Decree.
  • Hyun-Sang Youn & Brendon Carr
  • 5,244 Reads 31 Shares
Take control at the outset of your selling process and you'll accelerate your recruiting success. It sets the stage for your entire relationship. Sales pros agree your first session with qualified prospects who have sent their applications is the ideal opportunity to begin closing. It can make the difference between celebrating another franchise sale - or losing another candidate who drifts from your reach.
  • 2,456 Reads 1 Shares
Try out a few of these selling tips to sharpen your process and accelerate your inquiry to close cycles. These techniques are bringing deals faster for franchisors. See what makes sense for your development approach and you can enjoy more closes in less time.
  • Steve Olson
  • 3,348 Reads
Franchise Update Media Group, the leading industry resource for franchise development, today announced that Area Developer Magazine has a new name: Multi-Unit Franchisee Magazine, effective with the Issue III 2008 edition, which will be published at the end of the month.
  • Press Release
  • 5,028 Reads
Franchise Update Media Group, the leading industry resource for franchise development, announces that registration is now open for the 10th Annual Franchise Leadership & Development Conference, which will be held at The Drake Hotel in Chicago, Sept. 24-26, 2008. The theme for this year is "Driving Performance in Tough Times."
  • Press Release
  • 3,189 Reads 3 Shares
Say you're purchasing some delicious tropical fruits from a street vendor, only to discover that you have no small bills. You probably will receive a smile and a "mai pen rai" along with your snack and a sizable wad of 20 baht notes. An employee arrives at an important meeting 45 minutes late. If the other attendees notice the straggler's tardiness at all, they are likely to dismiss it with "mai pen rai" and continue their discussion.
  • Brian Clark
  • 6,300 Reads
In our last article we explained how to perform a country ranking analysis. In a recently completed engagement, management indicated that a number of revolutionary learnings occurred as a result of our analysis and that those learnings have radically impacted the company's expansion plans.
  • Todd Anders
  • 3,995 Reads
Franchisees aren't the only ones with more than one brand these days. Increasingly, franchisors are getting into the act as they see the value in selling multiple brands from under one corporate roof.
  • Eddy Goldberg
  • 4,254 Reads 1 Shares
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