Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
I made a presentation to a national law firm's franchise practice group a few years ago with the title, "You Won't Believe What You Can Learn From a UFOC." The presentation was made to people who were responsible for putting UFOCs (now FDDs) together. They were surprised to learn all the things that could be analyzed and extracted from the documents they prepared.
- Darrell Johnson
- 7,498 Reads 761 Shares
Starting up a new company is risky business, even in a healthy economy. Despite the troubles and fears that have plagued the economy and business world in the past year, many new franchise concepts have hung out shingles, and others that were just barely off the ground are thriving today.
- Kerry Pipes
- 8,359 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that the ninth annual Multi-Unit Franchising Conference will be held March 24-26, 2010 at the Mandalay Bay hotel in Las Vegas. Attendance for 2010 is expected to be even higher than the record-breaking 2009 conference, which hosted 525 attendees, 78 exhibitors and 80 sponsors, a 54% increase over 2008.
- Press Release
- 3,407 Reads 3 Shares
Welcome to the ever-changing world of franchising! Just when we all think we have things figured out, a new challenge arises. The economy! As I recall, we were all chugging along running our ad campaigns, generating leads, and (hopefully) converting some to qualified candidates. Guess what? Pipeline paralysis! Not that lead volume has fallen--on the contrary, lead flow is rising, right about in lockstep with the unemployment rate as more people are compelled to explore business and franchise ownership options. Yet as lead volume has increased since the clock struck 1/1/09, we are now faced with a new challenge: how to effectively position our business in a troubled economy and actually get qualified candidates financed and into business.
- Marc Kiekenapp
- 4,204 Reads 10 Shares
We all tout the compelling benefits of the franchising model, praising its value as a blueprint for success and proven business system. So why don't the overwhelming majority of franchisors divulge any financial performance data to support this? Savvy companies that do show results gain greater credibility over their competitors.
- Steve Olson
- 3,506 Reads 6 Shares
Let's look at some recent trends. The stock market: trending downward. Franchise system sales: flat or downward in well over the majority of cases. Sales of new franchises: definitely on the downturn, almost dormant. How depressing!
- Rupert M. Barkoff
- 4,426 Reads 4 Shares
I'm amazed at the resiliency I see in the franchising industry. While so much of the business world is whining over the daily reports of the latest economic upheaval, I look around this industry and I see calmer, cooler heads prevailing. Take franchise recruitment and development, for example. This is no time to panic.
- Kerry Pipes
- 3,905 Reads
In a new column starting next month, Brian Schnell, co-chair of Faegre & Benson's Franchise Practice, will alert readers to any state regulatory developments affecting franchisors. For example, he will identify any state-specific nuances franchisors may encounter from state regulators during the franchise registration process. He also will provide best practice tips to help franchisors comply with individual state registration and disclosure requirements.
- Franchise Update
- 4,376 Reads 58 Shares
In these uncertain economic times, emerging franchise companies are finding it difficult to fund their franchise expansion strategies. Traditionally, franchise companies fund their startup and expansion in one of two ways
- Marvin Storm
- 5,980 Reads 142 Shares
New franchise concepts spring up every year with dreams of becoming the next McDonald's or Subway. But it's the older brands who deserve a tip of the hat for their staying power over the decades. We asked four of them how they do it.
- Eddy Goldberg
- 6,701 Reads 30 Shares
To offset the crisis of confidence in today's economy, franchisors are offering discounts, money-back guarantees, and other financial incentives and stimuli to help interested franchise prospects take the final step to franchise ownership. As with any prospective franchise purchase, read the FDD for full details. As one franchisor noted on its website promoting its offer: "Of course, conditions apply." Recent offers include the following...
- Eddy Goldberg
- 6,440 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that registration is now open for the 11th Annual Franchise Leadership & Development Conference, Sept. 23-25, 2009 at the Drake Hotel in Chicago, where the "who's who" of franchise development will be gathered to network, connect with peers and share their strategies of success.
- Press Release
- 3,207 Reads 4 Shares
Las Vegas was the backdrop for the 2009 Multi-Unit Franchising Conference, held in mid-April at the fabulous Bellagio hotel, where multi-unit high rollers were searching for sure bets at the "Playing 2 Win" themed-event, sponsored by Franchise Update Media Group.
- Franchise Update Magazine
- 3,980 Reads 11 Shares
Many franchisors are taking advantage of this economic slowdown to examine and improve their sales process. Rather than discussing tweaking and fine-tuning, I'd like to look at three fundamental selling skills essential to franchise sales success. You'll recruit new franchisees much faster if you train (and re-train) your sales staff in these three key selling skills.
- Steve Olson
- 2,650 Reads 6 Shares
With the downturn in the economy, good old-fashioned customer service can be a major differentiator for businesses trying to keep their existing customers and attract new ones.
- Greg Brashier, COO of Virtual PBX
- 4,580 Reads 81 Shares
Earlier this year at the IFA Expo, we interviewed nearly 100 prospective franchisees as they came into the hall -- and again as they left. We were looking for what attracts prospective franchisees to a particular brand.
- Darrell Johnson
- 3,497 Reads 13 Shares
Restaurants and retail businesses have been devastated since the start of the current recession, negatively affecting corporate franchisors and their licensed franchisees. Revenues have declined as customers have tightened their belts and restricted discretionary spending while joblessness has risen. Not surprisingly, bankruptcies in the retail and hospitality industries have increased - and evidence indicates that they will continue to do so.
- Christopher T. Vrountas and Richard L. Levine
- 3,676 Reads 2 Shares
Pizza Fusion, a growing chain of organic pizza restaurants, was born from three passions shared by co-founders Vaughan Lazar and Michael Gordon: food, healthy eating, and the environment.
- Eddy Goldberg
- 6,064 Reads 7 Shares
It is no secret that many CEOs are challenged by how to best motivate and get results from their franchise development departments. Over the many years I've been involved in franchising, I have seen the powerful role CEOs can play to support their franchise development teams.
- Linda Burzynski
- 4,253 Reads 3 Shares
What if there were a way to hire great, energetic franchisees who not only were excited about the brand, but also already knew it inside and out? Your next great franchise operators might be sitting right beside you at your next internal meeting.
- Kerry Pipes
- 5,954 Reads 1 Shares
Franchise development teams are trying to defy the seemingly insurmountable odds of today's economy by creatively ramping up their sales efforts. Tactics such as discounted franchise fees, reduced royalties, buy-back guarantees, and other incentives have been pouring onto the franchise marketplace in recent months. The innovative techniques seem to be getting results.
- Kerry Pipes
- 6,764 Reads 1 Shares
Unfortunately for many business owners, the economic forecast looks gloomy for this year and perhaps next. At Clix, we have taken an active approach toward understanding the state of the economy and planning our development for the next 12 to 36 months.
- Franchise Update Magazine
- 8,324 Reads
One of the great things about being an editor at [i]Franchise UPDATE[/i] is the constant stream of press releases we receive. (Okay, I admit, it also can resemble a state of siege). The mailbox always includes some great suggestions on how to improve your business, as well as success stories of franchises continuing to grow, despite the economy. Here are a few items to stimulate your thinking, from top to bottom line.
- Eddy Goldberg
- 4,798 Reads 7 Shares
Let's play Jeopardy. The answer: "Document!" The question: "What is the most effective way to minimize risk in the franchise sales process?" To be honest, my answer is a form of shorthand, but it succinctly makes my point.
- Rupert M. Barkoff
- 6,870 Reads
Despite all the buzz about "rich media," the simple text ad is still one of the most effective ways of bringing prospective franchisees to your website, according to a report from market research firm iPerceptions. The study is especially intriguing, given its substantial number of participants: 14,000 people were surveyed about their ad preferences after they visited leading media websites.
- Joe Dysart
- 6,291 Reads 307 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that attendance for the 8th Annual Multi-Unit Franchising Conference is on track to set a new attendance record. The conference is April 15-17, 2009 at the Bellagio Hotel in Las Vegas.
- Press Release
- 4,015 Reads 173 Shares
Reading newspapers, listening to the radio, or watching TV today is like drinking from a fire hydrant. Here are some recent headlines:
- Marvin Storm
- 4,477 Reads 3 Shares
As with anything valuable, lead supply is sometimes short. Yet lead demand, the lifeblood of the sales force, keeps demanding. The tectonic shifts in our financial, business, and cultural bases naturally have affected franchise lead flow, an effect that shows up differently for each franchisor. Many, however, are experiencing some sort of shortfall in the quality and/or quantity of leads, and today, more than ever, customary lead generation methods are being challenged.
- Philip St. Jacques
- 3,817 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced the launch of its latest educational forum, the Franchise CEO Network, with host Linda Burzynski. The first webinar is Thursday, March 26, and begins at 11:30 a.m. EST.
- Press Release
- 4,172 Reads 12 Shares
Working to restart the economy's engine of job creation, President Obama announced Monday that the Treasury Department would invest as much as $15 billion to boost lending to credit-hungry small businesses.
- Los Angeles Times
- 2,869 Reads
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