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Winter is doing its best to hang on in the northern parts of the country, but it's not all that far to June and the fourth annual Franchise Consumer Marketing Conference (FCMC).
  • Franchise Update Media
  • 3,146 Reads
We asked Whitney Samuelson, director of marketing at Maid Brigade, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Whitney Samuelson
  • 4,023 Reads
Looking at excellent designs and great user experiences on the Internet and learning from the best is smart, but it's also a good idea to see what you should avoid like the plague.
  • Daniel Lieberman
  • 3,367 Reads
For many multi-unit franchisees one brand just isn't enough. They prefer to spread their risk across different brands, seeking diversity and economies of scale.
  • Kerry Pipes
  • 9,550 Reads 1,023 Shares
Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
  • Jack Mackey
  • 4,704 Reads
Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong.
  • John Tschohl
  • 9,404 Reads 1 Shares
"Who has my back in retirement?" That's the question pre-retirees and retirees want answered when it's all said and done, says veteran financial planner David Zolt
  • Multi-Unit Franchisee
  • 7,042 Reads 1,023 Shares
In March 2013, U.S. banking regulators issued new guidance designed to curb increasingly aggressive lending by both banks and finance companies.
  • Dean Zuccarello
  • 5,306 Reads
Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
  • Kerry Pipes
  • 9,643 Reads 1 Shares
If you have decided to "Go Global" with your franchise, the next question is, "Now what?" Recent reports by both McKinsey and the Economist indicate that global executives in many regions of the world are more bullish about new investments than in recent years.
  • William Edwards
  • 3,107 Reads
Discovery Day is show time! Whether you have one franchise or a thousand, this special event propels your sales process to a crescendo.
  • Steve Olsen
  • 3,097 Reads
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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We asked James R. Walker, Chief Development Officer at The Johnny Rockets Group, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 3,873 Reads
When he was a young man fresh off the farm in Dalhart, Texas, Mike Treadwell wanted to stretch his entrepreneurial wings by opening a restaurant. First, he opened an Alfie's Fish 'n Chips in Amarillo, then a Mike's Fried Chicken & Fish.
  • Debbie Selinsky
  • 8,158 Reads 26 Shares
I believe the saying, "You are the sum of all your experiences" is pretty accurate. I've experienced a lot of challenges throughout my life, both personal and professional, and those challenges have definitely helped guide me in leadership roles.
  • Franchise Update
  • 4,620 Reads 1 Shares
Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
  • Multi-Unit Franchisee
  • 12,712 Reads 1,023 Shares
Whether you're launching a new business or wondering why your existing company isn't performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.
  • Multi-Unit Franchisee
  • 7,740 Reads 1,022 Shares
At the 2013 Multi-Unit Foodservice Operators conference, Chick-fil-A President Dan Cathy explained how the company plans to grow in the future.
  • Jack Mackey
  • 5,699 Reads
Does a 120 percent conversion rate on a social media marketing campaign sound appealing? Yes, that's right: a conversion rate of more than 100 percent is exactly what First Cup LLC, a large Dunkin' Donuts franchisee in Arizona...
  • Eddy Goldberg
  • 5,593 Reads
Marketing is undergoing rapid and major changes. We're moving away from mass, "push"-based marketing, and toward more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use.
  • Mike Stocker
  • 3,651 Reads
As the resident copywriter at Local Search Masters, I review more online ads every day than is probably healthy. Luckily, spending all this time working with and thinking about these ads has helped me learn a few good habits I'd like to share here.
  • James Crater
  • 4,277 Reads 1,023 Shares
Apple's new iBeacon technology, an "indoor positioning system" that allows devices to notify iPhones and iPads when they're nearby, is being evaluated by a lot of mobile marketers.
  • Daniel Lieberman
  • 4,264 Reads
The Human Bean
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The Human Bean
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The Human Bean
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When a customer ordered a sandwich at one of Mike Knobelock's restaurants in North Carolina, it came with pickles on it. "They didn't like pickles," says JJ Villafranca, COO at Knobelock's company.
  • Eddy Goldberg
  • 6,789 Reads 2 Shares
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
  • William Edwards
  • 3,096 Reads 1 Shares
In survey after survey, company meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours.
  • Multi-Unit Franchisee
  • 5,209 Reads
In a time when many business executives are looking at what to cut because of rising payroll and healthcare costs, Michael Kulp, president and CEO of KBP Foods, a $250 million restaurant company with units in nine states, is taking an "inverse" approach.
  • Debbie Selinsky
  • 10,623 Reads 6 Shares
Whether the mergers and acquisitions market is in a hot upswing or in a down cycle, one valuation measure remains the primary focus in nearly all transactions: the multiple of EBITDA (or cash flow).
  • Dean Zuccarello
  • 14,273 Reads 1,014 Shares
Do your franchisees use location analytics? Do they know what it is, and how it can boost their average unit volume and help the system grow? Do you?
  • Jack Mackey
  • 2,367 Reads
Every day there seems to be a new "security breach" making the news. We hear a lot more that don't make the news. Businesses from all over the world call us in a panic, trying to figure out what went wrong with their online security.
  • David Ellis
  • 2,984 Reads
We asked Mike Pearce, Chief Development Officer at ServiceMaster Clean, what role diversity plays in his brand's recruitment and development process. Here's what he had to say.
  • Kerry Pipes
  • 3,084 Reads 1 Shares
Objective: Candidate gains insights and understanding of the opportunity from owners. Review the results of your candidate's conversations.
  • Steve Olson
  • 3,425 Reads
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