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When your candidates arrive at Discovery Day, naturally you'll start with a warm welcome. Explain the purpose, process, and activities for the day to ensure everyone is "aligned" in the right direction. This provides further clarity for your Discovery Day guests and eliminates any potential confusion that may occur during the event.
  • Steve Olson
  • 6,821 Reads 6 Shares
There is an open debate among attorneys over the value of using social media (blogs, Facebook, LinkedIn, and Twitter predominantly) and even websites to generate business for themselves.
  • Terrence M. Dunn
  • 3,728 Reads 17 Shares
Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in the Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,800 Reads 10 Shares
I begin this column by stating where I am going with this piece. I am going to put franchise sales legislation and regulation under the microscope, and ask the penetrating question of whether it is, or is not, necessary. (Similar questions should be asked about franchise relationship legislation, but I will leave that for a future column.)
  • Rupert M. Barkoff
  • 4,353 Reads 17 Shares
One of the most anticipated events at each year's Leadership & Development Conference is the presentation of results from the Annual Lead Generation Survey. This year's survey gathered data on sales and recruitment practices from 126 franchisor participants representing more than 42,000 units (38,563 franchised and 3,528 company-owned). Participants consist of franchisors who have registered for the conference and fill out the survey forms. The responses are sorted out and analyzed to provide an in-depth view into the recruitment and development practices, budgets, and strategies of a wide cross-section of franchisors--and provide the basis of our Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 5,845 Reads
Over the last several years, a number of jurisdictions have enacted legislation requiring chain restaurants to disclose caloric content and other information regarding their foods. Most commonly, caloric content must be placed on the menu board or menu near the corresponding food item
  • Anthony Marks
  • 1,966 Reads 3 Shares
It's often the case that the weaknesses of a system are not obvious until that system is catastrophically overloaded. That's when most breakdowns or failures occur. Overloaded electrical systems start fires, overloaded computer systems crash, and overloaded human beings suffer nervous breakdowns.
  • Mel Kleiman
  • 4,003 Reads 1 Shares
Tulsa resident Bill Ramsey had worked hard in the international manufacturing business all his life, and was a bit disappointed when he learned that none of his five children were interested in following him into that industry. He didn't have a lot of family growing up, so he was determined to keep his close.
  • Debbie Selinsky
  • 7,642 Reads 17 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that the search is on for the nation's largest multi-unit franchisees, to be included in the 2011 "MEGA 99" lists. The submission deadline is Tuesday, Nov. 30, 2010.
  • PRESS RELEASE
  • 6,103 Reads 1,014 Shares
All franchise brands strive to deliver a remarkable customer experience. Why? Because that's how you win customer loyalty. Customer loyalty shows up in greater share of the customer's wallet and higher frequency of purchase. Loyal customers spend more per average transaction, and they send referrals to you through the enthusiastic stories they tell, based on doing business with you. You can market all you want, but in the end, customers believe and talk about what they experience.
  • Jack Mackey
  • 8,109 Reads 879 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the winners of the first-ever All-Pro Sales Awards. The competition was held as part of the Franchise Leadership & Development Conference in Atlanta at the Ritz-Carlton Buckhead, Sept. 22-24, 2010. Two teams participated in the live, on-stage unscripted competition for the All-Pro Sales Team award, and each team's Best Performance awards. The winners were determined by a panel of judges and the audience.
  • PRESS RELEASE
  • 2,810 Reads 15 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Over the past 25 years, franchising has continued to develop and become more sophisticated. The reins of the franchisor have passed from the pioneering founders to established management teams with significant industry experience. Today, many of these companies are publicly traded or majority-owned by institutional equity investors.
  • Dean Zuccarello
  • 5,796 Reads
As a franchisee, you may have found it quite easy to secure a lease with a commercial landlord; however, you may face many roadblocks if, or when, you need to terminate your lease prior to the end of the term.
  • Dale Willerton
  • 12,646 Reads 1 Shares
Gift cards can be an important component of customer loyalty programs. They can help attract customers, driving sales and brand awareness. New federal rules governing the use of gift cards have recently gone into effect. You certainly should be aware of and comply with the new laws.
  • Jan Gilbert and Suzie Loonam Trigg
  • 8,146 Reads 198 Shares
In his book, Hire the American Dream, Dave Melton makes no secret of his respect and admiration for immigrant workers who have come to America in search of opportunity. He has hired - and promoted - many of them at his Domino's locations. He says that a workforce shift in our country is leading to more and more frontline minimum-wage employees coming from immigrant population groups, especially in larger metropolitan areas. It's no wonder, census figures estimate that 8 million immigrants arrived in the U.S. between 2000 and 2007.
  • Kerry Pipes
  • 3,935 Reads 58 Shares
This is the last in a three-part series on tackling the challenges posed by growing your organization into a true multi-unit franchise company. So, for those of you who have taken the first steps into replicating your success and going from one unit to two, and then have made the commitment to build a fledgling organization by growing from two units to five...now, my suggestion is, "Why stop there?"
  • Mike Pearce
  • 3,503 Reads 20 Shares
Long ago, when I was a newly minted junior analyst at a local investment firm, a grizzled veteran noted that it was pointless to be in the investment business if you weren't a long-term optimist. To me, that time-worn piece of advice continues to ring true. Operating from this mantra, I've spent my entire career believing that whatever short-term morass the economy or the market found itself in could be fixed (eventually) by the drive and ingenuity of the American entrepreneurial spirit. I'm hopeful that this time will be no different--although I admittedly find my optimism being severely tested. In nearly 30 years in the business, I've never witnessed such a complex array of issues at play.
  • Carol Clark
  • 7,755 Reads 35 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,691 Reads 93 Shares
In my book, Grow to Greatness: How to build a world-class franchise system faster, I present the Six Steps to Selling Success. Step Five is Discovery Day.
  • Steve Olson
  • 3,870 Reads 45 Shares
BrightStar Healthcare took home first-place honors in this year's STAR Awards for Best Telephone Prospect Follow-Up. Shelly Sun, BrightStar's CEO and co-founder, says that using a pre-qualifier to screen leads has been a critical component of her company's rapid growth.
  • Franchise Update
  • 5,671 Reads
In the race to boost sales in a tight economy, franchisors are offering many different kinds of financial incentives to attract potential franchisees and to help their existing franchisees survive and expand. Last month, the authors provided an overview of today's economic environment, along with details on what Chick-fil-A, Saladworks, and Friendly's are doing to help franchisees obtain the funding they need. This month, they describe the programs under way at five more franchisors.
  • Lane Fisher and F. Joseph Dunn
  • 6,206 Reads
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the winners of its annual STAR (Speaking To And Responding) Awards, which recognize excellence in lead generation, recruitment, and industry-wide best practices in franchising.
  • PRESS RELEASE
  • 4,750 Reads
Like many successful and charismatic people, Elena Donahue punctuates her speaking with exclamation points. "Dream big! Focus small!" she encourages the staff at OceDon Restaurant Management in Castle Rock, Colo., and to fellow volunteers at the Mile High Chapter of the American Red Cross.
  • Debbie Selinsky
  • 7,619 Reads 2 Shares
Franchising continues to grow--not only in size, but in complexity--and in recent years, a huge part of that growth is attributable to multi-brand franchising.
  • Multi-Unit Franchisee Magazine
  • 3,547 Reads 9 Shares
Franchisees are an optimistic lot, expansion-minded, on the grow, always alert to new opportunities. And for them, multi-unit franchising represents one of today's most attractive opportunities. Whether it involves increasing the number of units of their current brand or adding new brands to their holdings, the allure of multi-unit franchising is attracting the best and brightest franchisees in the business with increasing frequency.
  • Multi-Unit Franchisee Magazine
  • 3,516 Reads 4 Shares
Multi-brand franchising allows multi-unit operators to balance risk and ride out the uncertainties of the marketplace in many ways
  • Multi-Unit Franchisee Magazine
  • 3,380 Reads 6 Shares
It was only a few years ago that, for the first time, multi-unit franchisees controlled more units than single-unit operators did. That moment marked a shift that had been building for decades as franchising matured into today's world of dominant multi-unit and multi-brand franchisees--along with multi-brand franchisors offering several brands from under one roof. To paraphrase the old car slogan, "This is not your father's franchising." Or perhaps we should say, "not your mom-and-pop's." Franchising has grown up and it looks a lot like multi.
  • Kerry Pipes and Eddy Goldberg
  • 3,698 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that eMaximation has once again ranked the Franchising.com website as one of the "Top 5" in the industry for franchise recruitment. The site is a perennial Top 5 portal in the Franchise Benchmark reporting series produced by eMaximation.
  • Franchise Update Media
  • 8,410 Reads 322 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that eMaximation has once again ranked the Franchising.com website as one of the "Top 5" in the industry for franchise recruitment. The site is a perennial Top 5 portal in the Franchise Benchmark reporting series produced by eMaximation.
  • PRESS RELEASE
  • 8,883 Reads 489 Shares
Not surprisingly, winning in professional sports has a lot in common with winning in the franchise business. If there's to be any chance of victory, individuals must work together, follow a strategic plan, and remain devoted to a collective cause. Seen in this light, it makes perfect sense that a number of former professional athletes--most of whom have competed in sports since they were tots--turn to franchising when their time on the field runs out. They understand hard work and dedication, and they know how to follow a system where each individual has a role that benefits the greater good of the team.
  • Kerry Pipes
  • 12,319 Reads 1 Shares
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