Franchise Update Magazine Issue IV, 2004: Where The Leads Are
Franchise Update Magazine: Where The Leads Are

Q4 | 2004

Where The Leads Are

Smoothie Factory
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Smoothie Factory
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Smoothie Factory
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Franchising is driven by expansion and growth. Creating leads and identifying prospects is an essential part of any corporate franchise operation. Franchise executives understand the importance of effective marketing and recruiting. They spend significant amounts of time, human resources, and financial resources to develop systems that help them optimize their recruiting.
When Nikki Gahr Sells decided to forgo her school teaching job of eight years in 1983, a job in which her mother had spent a lifetime, she didn't know a lot about career paths for anyone, much less women, outside of teaching. She went to a staffing agency for help in finding a new job. In an unexpected twist, the staffing agency hired Sells. The agency, Express Personnel Services, was the first franchisee of Express Services Inc.
Karen Fritscher-Porter
Home of Merengue and a rich baseball tradition, the Dominican Republic covers 48,730 square kilometers, has a population of approximately 8.8 million people living on the island, and has more than one million nationals living in the United States.
Larry B. Pascal and Patricia Mastropierro
After 10 years in Atlanta, Phil Greifeld hasn't lost much of his New York accent. But after a stint as chief executive officer of the Huddle House chain, he has developed an appreciation for shirt-sleeve weather in winter, and for some of life's simpler pleasures -and smaller places.
Tom Steadman
After years-five to be exact-of waiting, it is here: the FTC staff's report regarding proposed changes to its Rule governing the sales of franchises.
Rupert M. Barkoff
Mary Carol McDaniel and her husband Frank own three (soon to be four) Pump It Up franchises in Alabama and Tennessee. But unlike most multiple unit franchisees, they didn't do a lot of research or planning or interviewing of franchisors to decide on a concept. It walked up to them.
Scooter's Coffee
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In our last article we explained how to perform a country ranking analysis. In a recently completed engagement, management indicated that a number of revolutionary learnings occurred as a result of our analysis and that those learnings have radically impacted the company's expansion plans.
Todd Anders
Checkers Drive-In Restaurants
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Checkers Drive-In Restaurants
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Checkers Drive-In Restaurants
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