Wendy Odell Magus is in the driver's seat, a position she relishes--and excels at. With more than two decades in marketing, she understands both the consumer and franchise sides of marketing and communication
If you follow the news, you've no doubt heard a lot about the impending rules of the Affordable Care Act (ACA), which became law on March 23, 2010.
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
Throughout my 14 years with East Coast Wings & Grill, we have constantly strived to develop a laser-like-focus on our unit economics.
Sam G. Ballas
How can marketing help increase the brand's speed of communication, response, and growth?
You've heard the buzz. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
Behavioral metrics is just a fancy way to say, "Measuring the people side of business."
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
Franchisors constantly strive to attract more franchisees who are similar to their top-performing operators.
For years franchise lenders have used SBA failure rate data as an initial screening tool to determine whether they should consider a loan to a prospective or existing franchisee.