Q3 | 2015

Titans of Technology

Virtual Issue

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FEATURE

Challenge the Pros: Integrating Technologies For Overall Development Strategies

CMO Roundtable: Using Analytics to Improve Your Marketing

Are You Ready To Deliver?: Operations is the New Customer Experience

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Global Tech: How Franchise Brands are Using Technology Abroad

Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.

William Edwards

Chief Vibe Officer: Which Wich's Jeff Sinelli Brings a Unique Approach to Leadership

Jeff Sinelli likes to be called CVO--as in chief vibe officer. It may seem slightly irreverent, but the founder and CEO of Which Wich is not your ordinary leader.

Kerry Pipes

Raising the Red Roof: CMO Marina MacDonald does it all

Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.

Kerry Pipes

2015 Franchise Consumer: Marketing Conference

With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.

Kerry Pipes & Eddy Goldberg

Emotional Intelligence: Fulfilling the Real Needs of Your Candidates

In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.

Jim Bender

The Rebirth of Roy Rogers

When I got into the family business in 1995, the Roy Rogers chain was a smaller version of the regional QSR powerhouse it once had been.

Jim Plamondon

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Speed Through Systems: Oxi Fresh's technology is so Good, Others Want It!

Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.

Eddy Goldberg

Journey to Success: For Tutor Doctor's CEO, Business is Very Personal

For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.

Kerry Pipes

Measuring Outcomes: Strengthening the Franchise Business Model

The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.

Darrell Johnson

Integration and Collaboration: It's all about teamwork at Jersey Mike's

At Jersey Mike's Subs, technology, marketing, operations, and strategy are so intertwined, "We joke back and forth about who's in charge of who, because there's so much overlap," says Rich Hope, the company's CMO.

Eddy Goldberg

Global Tech: How Franchise Brands are Using Technology Abroad

William Edwards

Study Shatters Selling Myths: The Truth about Top Sales Performers

In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?

Steve Olson