In the previous issue we discussed the power of selling your brand's marketing expertise during the franchise recruitment process.
Jim Bender
When I got into the family business in 1995, the Roy Rogers chain was a smaller version of the regional QSR powerhouse it once had been.
Jim Plamondon
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
William Edwards
People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
Adam Pierno
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
Eddy Goldberg
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
Franchise Update
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
Kerry Pipes
The franchise community, along with media, politicians, regulators, and others, are beginning to understand the importance of measuring outcomes in franchising as a basis for understanding a brand's performance.
Darrell Johnson
At Jersey Mike's Subs, technology, marketing, operations, and strategy are so intertwined, "We joke back and forth about who's in charge of who, because there's so much overlap," says Rich Hope, the company's CMO.
Eddy Goldberg
It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.
Franchise Update
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
William Edwards
In my 30-plus years in franchising I have often wondered: What is the "DNA" of a franchise sales superstar? Is it a natural selling talent fueled by tremendous drive? Is it pure luck based on representing today's hottest franchise?
Steve Olson