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If you feel like a car doing a burnout in your current job and are dreaming of being your own boss, investing in an automotive franchise may be just the ticket.
  • Emma Pearson
  • 53,235 Reads 1,183 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 17,296 Reads 4 Shares
Breadsmith's marketing manager outlines plans for using social media for local marketing in 2018
  • Jason Van Acker
  • 13,911 Reads 47 Shares
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
  • Franchise Update
  • 13,485 Reads 12 Shares
In the previous article, we discussed the obstacles involved in becoming a retail franchisee. This time we examine what traits and attributes franchisors with retail concepts look for in their franchisee prospects and candidates.
  • Eddy Goldberg
  • 33,677 Reads 24 Shares
Here comes 2018, and we’re starting the year in our usual way: with our “Mega 99” list of the largest U.S. franchisees, ranked by total number of units.
  • Eddy Goldberg
  • 14,527 Reads 24 Shares
Arby's Restaurant Group Acquires Buffalo Wild Wings and Forms New Inspire Brands.
  • Multi-Unit Franchisee
  • 18,215 Reads 6 Shares
Top Massage Producer Becomes Area Representative for Dallas and Will Lead The Brand's Regional Franchise Development Efforts in the Market.
  • Multi-Unit Franchisee
  • 12,616 Reads 36 Shares
Market demand for fitness franchises is strong. One out of every five Americans is paying for a gym membership.
  • Emma Pearson
  • 42,709 Reads 465 Shares
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
  • Rick Howard
  • 18,612 Reads 104 Shares
Strengthening relationships with your franchisees
  • Ari Rabban
  • 17,572 Reads 10 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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For many new and emerging franchisors, the transition from selling their product or service to selling the opportunity to own a franchise can be challenging.
  • Kay Ainsley
  • 13,405 Reads 2 Shares
Last night, you and the family celebrated your birthday with dinner at your favorite sit-down restaurant, a well-known franchised brand. After the usual great meal -- including a hearty greeting from the host and the owner -- you stopped in at your favorite ice cream emporium, also a franchise.
  • Eddy Goldberg
  • 33,476 Reads 13 Shares
"Obviously, if my sales are going up I will have more cash!" Think again. Growth costs money, yet most entrepreneurs believe that much of their growth can be funded from their growing company.
  • Rod Bristol
  • 19,681 Reads 15 Shares
New IFA Economic Study Says Strong Franchise Sector Will Outpace US Economy During 2018.
  • Multi-Unit Franchisee
  • 16,238 Reads 39 Shares
Identify where you can develop and become a more effective leader, then you will be able to help develop your rising stars into leaders that help take your organization forward.
  • Kendall Rawls
  • 17,225 Reads 27 Shares
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
  • Helen Bond
  • 14,167 Reads 7 Shares
When Mitchell York first came across Maui Wowi Hawaiian Coffees & Smoothies as a possible investment, the corporate executive immediately passed on the brand, vowing he'd never wear a Hawaiian shirt.
  • Helen Bond
  • 16,614 Reads 2 Shares
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 17,049 Reads 14 Shares
One of the best ways for a new franchisee to get in on the action in franchising is by choosing a nontraditional location. Why? For starters, try reduced franchise fees, lower overall startup costs, smaller real estate fees (none for kiosks!), fewer employees, and for some, the option of beginning part-time.
  • Eddy Goldberg
  • 59,999 Reads 49 Shares
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 33,094 Reads 87 Shares
Doner Shack
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Doner Shack
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Doner Shack
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Tennessee Multi-Unit Operator Opens Second Of Several Grabbagreen Locations In The Volunteer State.
  • Multi-Unit Franchisee
  • 18,874 Reads 2 Shares
Panera Bread Wants the FDA To Clearly Define "Egg" In Order To Improve Industry Standards And Enhance Food Transparency.
  • Multi-Unit Franchisee
  • 21,051 Reads 5 Shares
The aging Baby Boomer population is creating an unprecedented marketplace for senior care service providers.
  • Emma Pearson
  • 30,198 Reads 95 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 17,408 Reads 10 Shares
Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 16,921 Reads 3 Shares
The "better burger" marketplace may seem crowded, but for Wayback Burgers the competition makes for exciting challenges and opportunities.
  • Kerry Pipes
  • 20,298 Reads 6 Shares
Co-branding has been described as the combining and retaining of two or more brands to create a single, unique product or service. No matter how you describe it, it's a strategy that has really taken off in franchising.
  • Kerry Pipes
  • 64,503 Reads 56 Shares
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 25,047 Reads 16 Shares
Houston-Based Multi-Brand Operator Kicks Off The Year By Opening The First of Four New Captain D's Locations in The City.
  • Multi-Unit Franchisee
  • 19,971 Reads 3 Shares
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