This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
- Eddy Goldberg
- 5,830 Reads 94 Shares
How do you know which franchise is right for you? With nearly 3,000 franchise brands available in 75 different industries, the choices can be mind-boggling.
- Eddy Goldberg
- 21,997 Reads 1 Shares
Anand D. (Andy) Patel is the recipient of the 2017 American Dream MVP Award for achieving remarkable success in the U.S. with multiple brands.
- Helen Bond
- 19,070 Reads 143 Shares
North Carolina-based franchise group acquire 64 Sonic locations in Alabama, Tennessee, Virginia, and Georgia.
- Multi-Unit Franchisee
- 11,707 Reads 1,799 Shares
Relationships, lending, operations, and leadership are the key performance indicators that are essential to the success of your operation.
- Kendall Rawls
- 4,541 Reads
Looking to connect with Millennials online?
- Shawna Ford
- 3,450 Reads 1 Shares
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
- Eddy Goldberg
- 2,407 Reads 1 Shares
In September 2015, Mary Thompson and I had the pleasure of meeting U.S. Rep. Cathy McMorris Rodgers (R-WA) at the IFA’s Franchise Action Network meeting to talk about the most pressing issues facing franchisors across the country.
- Dina Dwyer-Owens
- 3,235 Reads 8 Shares
You have to spend money to make money. So the old saying goes. In franchising you can spend a lot or a little, and still make money. Once you've decided 1) that you want a franchised business, and 2) what industry segment you'd like to work in (fast food, home repair, pet care, etc.), it's time to determine what you can afford. Your "budget" will limit your choices.
- Eddy Goldberg
- 399,726 Reads 326 Shares
Multi-unit and multi-brand operators continue to grow in both numbers and size--and so does attendance at the Multi-Unit Franchising Conference.
- Eddy Goldberg
- 8,423 Reads 6 Shares
Aaron's Buys Back Stores From Its Largest Franchisee In $140 Million Cash Transaction.
- Multi-Unit Franchisee
- 10,606 Reads 152 Shares
Remodeling Is An Investment That Can Generate More Traffic and Increased Sales Say Multi-Unit Franchisees.
- Multi-Unit Franchisee
- 5,077 Reads 12 Shares
Cowboy Chicken redesigns restaurants from front to back
- Sean Kennedy
- 3,595 Reads 15 Shares
Using data and tech to recruit franchisees at Capriotti's
- David Bloom
- 7,357 Reads 372 Shares
One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.
- Darrell Johnson
- 3,089 Reads 2 Shares
Going into business for yourself is a major life decision. One path is to start your own business or buy an existing one. Another is to choose the franchising model and buy into a proven system with a known brand name. Each path has its own promise, as well as its perils. Once the choice is made, the question becomes what type of business to choose.
- Eddy Goldberg
- 205,588 Reads 210 Shares
Leaders love to talk about revenue streams by showing graphs and charts with the breakdown of sales categories. It is important to know the percentage of sales generated by products or services and to monitor trends, especially the growth and decline of your business revenue.
- John DiJulius
- 14,045 Reads 147 Shares
Three successful multi-unit franchisees talk about how they spot, measure, and retain great employees.
- Multi-Unit Franchisee
- 6,328 Reads 52 Shares
Using a checklist and leveraging experienced sources can help business operators implement strategies, tried and true processes, and procedures that are critical to everyday business.
- Dan Iosue
- 3,528 Reads 3 Shares
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
- Meredith Jurek
- 6,950 Reads 578 Shares
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
- Eddy Goldberg
- 2,712 Reads 2 Shares
Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.
- Kerry Pipes
- 6,269 Reads 3 Shares
Type "franchise" into Google and you’ll get nearly 200 million hits (June 2017) -- a number that keeps growing every year. So what are the best sources? Which can you can trust to provide you with the information you want? Which ones should you avoid?
- Eddy Goldberg
- 47,971 Reads 26 Shares
The new presidential administration wasted no time jumping in, even before Inauguration Day. A steady stream of potential cabinet appointees was ushered in and out of Trump Tower in New York City, accompanied by the most intense media scrutiny we can recall for an incoming administration in recent memory.
- Carol Schleif
- 7,012 Reads 3 Shares
NRD Capital Management Closes its Second Fund. The New $100 Million Fund Will Invest in Restaurant Concepts as Well as New and Emerging Markets Like Healthcare Franchising.
- Multi-Unit Franchisee
- 4,331 Reads 9 Shares
New Study by Technomic Reveals the Latest Trends and Data Outlining Consumers’ Shifting Behaviors and Attitudes Toward Burgers.
- Multi-Unit Franchisee
- 3,274 Reads 5 Shares
Franchise Business Review surveys the satisfaction level of low-cost franchisees
- Franchise Business Review
- 2,604 Reads 3 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- Eddy Goldberg
- 4,128 Reads 2 Shares
These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
- John DiJulius
- 4,077 Reads 15 Shares
There's a good reason the United States is called the Land of Opportunity. The spirit of independence is one of the cornerstones in the nation's founding. That spirit persists today in the world of business, where independent-minded entrepreneurs take the risks and reap the rewards of running their own business.
- Kerry Pipes
- 35,699 Reads 31 Shares
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