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The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,585 Reads 108 Shares
"Big data" is becoming more critical every day as a competitive tool, as well as a source of analytics for lead generation and marketing campaigns
  • Eddy Goldberg
  • 2,090 Reads 1 Shares
The greeting before a meeting is an example of an interpersonal auto-response. We all do it many times a day.
  • Joe Schumacker
  • 7,321 Reads 1 Shares
These days, franchises need to use social media to reach consumers, but at both the corporate and local levels, it's important to weigh the pros and cons of local franchisees running their own social media accounts.
  • Daniel Lieberman
  • 1,670 Reads 15 Shares
There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.
  • Carol Schleif
  • 5,667 Reads 25 Shares
As a youngster, Greg Cutchall watched his father and uncle struggle to make ends meet with their two A&W restaurants and told himself he would never go into that business.
  • Kerry Pipes
  • 8,293 Reads
As a professional pilot, I meticulously pre-plan my flight including strong and continuous consideration and planning for the weather.
  • Moe Glenner
  • 5,090 Reads 9 Shares
One of the primary reasons organizations and companies go through the effort of developing a qualified team environment is to produce better decision-making that results in more positive outcomes.
  • Timothy Bednarz
  • 6,675 Reads 740 Shares
Putting the right people at the helm has launched many high profile, highly successful turnarounds, from Jack Welch in his early days at GE to Meg Whitman at eBay.
  • Multi-Unit Franchisee
  • 4,456 Reads 6 Shares
Glenn Mueller is Domino's Pizza's largest single franchisee with 135 units. It's a partnership made in pizza heaven.
  • Kerry Pipes
  • 17,824 Reads 12 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,382 Reads
Bojangles
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Bojangles
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Bojangles
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If you follow the news, you've no doubt heard a lot about the impending rules of the Affordable Care Act (ACA), which became law on March 23, 2010.
  • Jeff Bevis
  • 3,400 Reads 44 Shares
Many franchise leaders are slow to embrace the idea that the best time to grow is in uncertain times.
  • Richard S. Weissman
  • 5,978 Reads 307 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 9,693 Reads 3 Shares
Franchisors who have achieved a certain level of success naturally begin to think about the next phase of their company's growth and development.
  • Lynette McKee
  • 5,441 Reads 63 Shares
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,796 Reads 558 Shares
If I know anything about franchisees, it's that they have lists for everything, from daily kitchen cleaning practices to employee entrance procedures.
  • Joe Durfey
  • 7,050 Reads 1,023 Shares
Lloyd Sugarman--Sugie, to his friends--is something of a "franchise whisperer." He sniffed out Coldstone Creamery as a concept with great franchise potential years before the couple who started it were ready to grow.
  • Debbie Selinsky
  • 9,325 Reads 1 Shares
We are experiencing a rare alignment of stars in the franchise finance world right now, and it's essential that operators act quickly to take advantage of this situation, before the party's over. To understand the current financing environment, let's take a look at the economic "big picture."
  • Dean Zuccarello
  • 7,659 Reads
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 4,909 Reads 1,014 Shares
For most of her 40-year career, Linda Read says she has had to work harder, be smarter, and produce better results than the men in her field
  • Helen Bond
  • 6,424 Reads 239 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Wendy Odell Magus is in the driver's seat, a position she relishes--and excels at. With more than two decades in marketing, she understands both the consumer and franchise sides of marketing and communication
  • Kerry Pipes
  • 3,697 Reads 34 Shares
The role of the leader is to create a smooth operating and empowered organization that frees employees from obstacles and barriers to their personal productivity.
  • Timothy Bednarz
  • 4,083 Reads 57 Shares
The primary concern most fast food business and franchise owners encounter is the balance of front of the house demands and back of the house operations.
  • Layne Davlin
  • 6,663 Reads
When Tony Lutfi was asked back in 2009 where he'd like to be in five years, he said 100 units.
  • Kerry Pipes
  • 4,775 Reads 1,020 Shares
The White House and IFA recently announced that 290,000 veterans and military spouses have been hired or trained in the franchise business since the launch of the White House Joining Forces initiative in 2011.
  • Multi-Unit Franchisee
  • 4,577 Reads 34 Shares
Papa Murphy's Take 'N' Bake Pizza must be doing something right. In fact, the country's fifth-largest pizza chain is doing a lot of things right.
  • Eddy Goldberg
  • 3,408 Reads 1 Shares
Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.
  • Kerry Pipes
  • 4,192 Reads 1 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
  • Franchise Update
  • 2,680 Reads 42 Shares
We all know that social media links influence our rankings in search engines.
  • Jeremy LaDuque
  • 2,318 Reads 51 Shares
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