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As the father of four attending sporting events with his children, Joe Hertzman noticed that when they ordered ice cream they always requested waffle cones.
  • Debbie Selinsky
  • 5,611 Reads 8 Shares
People are overwhelmed with the complexities of their own lives and are desperately seeking a way to maximize happiness in their home and work lives
  • Multi-Unit Franchisee
  • 5,120 Reads
A Gallup poll from earlier this year shed light on an ugly little secret in the business world: Most American workers either hate their jobs or don't care one way or the other about them.
  • Multi-Unit Franchisee
  • 4,816 Reads 39 Shares
All too often, service is not a priority for management. Instead of focusing on people--on their customers--they focus on numbers.
  • John Tschohl
  • 5,436 Reads 62 Shares
On average, 43 percent of franchisor G&A--money and human resources--is spent on functions that directly support franchisees.
  • Darrell Johnson
  • 2,901 Reads 17 Shares
Pat Sajak has been hosting TV's Wheel of Fortune for the last three decades but now he's playing host to a new franchise concept and the payoff could be huge.
  • Kerry Pipes
  • 6,247 Reads 184 Shares
We asked Jeff Platt, CEO of Sky Zone Indoor Trampoline Park, how the brand sets standards and measures the performance its sales and development department.
  • Jeff Platt
  • 3,978 Reads
We asked Art Tinajero, senior director of field marketing at The Johnny Rockets Group, to discuss how the brand measures the effectiveness of its consumer marketing efforts.
  • Art Tinajero
  • 5,120 Reads
Last month, in Part 1 Joe Mathews introduced the theme of a franchisee-centered, results-oriented culture. He began by discussing the different types of management styles and cultures that exist in franchising - or at any company, for that matter.
  • Joe Mathews
  • 2,370 Reads 1,023 Shares
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
  • Steve Olson
  • 2,630 Reads 30 Shares
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 9,630 Reads
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Sometimes leaders gain followers by being flashy and charismatic. And sometimes role models are people like Spencer Smith, the soft-spoken Colorado multi-unit, multi-brand franchisee who has earned his success by "following the program" and the Golden Rule.
  • Debbie Selinsky
  • 10,393 Reads 5 Shares
As the demand for quality in-home care grows so too does the number of business opportunities within the field of health and advocacy.
  • Multi-Unit Franchisee
  • 5,011 Reads
The economy is improving, bringing with it a sense of optimism. That optimism, however, can be dangerous.
  • John Tschohl
  • 5,664 Reads
In his years as a successful entrepreneur creating and selling corporations to the likes of Coca-Cola and Kimberly-Clark, Richard Jaffe, one of the owners of the Phoenix Suns, found a few constants to guide him in business and in life.
  • Multi-Unit Franchisee
  • 3,744 Reads 9 Shares
The Millennial generation is here. They feel entitled. They negotiate everything. And they'll tell you exactly what is on their mind...even if you don't want to know.
  • T. Scott Gross
  • 6,919 Reads 1,021 Shares
Have you ever noticed over the years that you come across a candidate that just seems to be a great fit for your franchise opportunity and all you have to do is lead them down a mutual exploration process to the sale?
  • Marc Kiekenapp
  • 2,831 Reads 16 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 5,236 Reads
As franchise systems continue to develop ways to attract new customers and create brand advocates from their frequent customers, it is becoming increasingly important for brands to understand consumers' online buying behavior.
  • Josh Allen
  • 3,158 Reads 80 Shares
It seems like a new social media channel pops up every day. How do you know which ones your franchise should be using?
  • James Crater
  • 3,730 Reads 8 Shares
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 2,948 Reads 20 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Facebook's latest revision of its terms of service, released in early September, essentially lays claim to the right to use or sell your identity, content, and data - without limitations.
  • Daniel Lieberman
  • 2,130 Reads
Without customers, you are out of business. It seems to me that part of learning "how-to-make-customers-loyal" is to ask customers to give you feedback on their experiences of doing business with you.
  • Jack Mackey
  • 7,664 Reads 1 Shares
"Death and taxes." Given that estate planning combines two of the most dreaded eventualities, is it any wonder that most folks have a difficult time warming to the topic?
  • Carol Schleif
  • 4,932 Reads
Jim Fitlow is a lifelong skier and as he loves to say, "Turning is highly overrated."
  • Debbie Selinsky
  • 5,284 Reads
Fundamentals are stressed in everything from sports to business. Focus in on basic tackling and blocking and success is much more likely to follow.
  • Daniel C. Steenerson
  • 4,965 Reads 1,021 Shares
Customers are fickle, demanding, and opinionated. That's why keeping your customers loyal, satisfied, and saying positive things about you is crucial.
  • Lisa Ford
  • 5,729 Reads 115 Shares
Businesses that offer plastic membership cards, loyalty cards, and key tags to their clients and customers are giving their customers a great incentive to keep coming back and take part in their loyalty programs, promotions, and special offers.
  • Multi-Unit Franchisee
  • 6,595 Reads 1,021 Shares
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 20,326 Reads 2 Shares
At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
  • Franchise Update
  • 3,210 Reads 2 Shares
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