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Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
  • Eddy Goldberg
  • 7,743 Reads 2 Shares
"If you always do what you've always done..." You know the ending to this old saw, and when it comes to your company's financial results it is absolutely true.
  • Rod Bristol
  • 18,456 Reads 1,023 Shares
While the conventional method of using interests and behaviors to segment an audience still exists in large scale, the more recent tactic of connection-based targeting is quickly picking up traction because of its versatility and effectiveness.
  • Todd Juneau
  • 9,054 Reads 1,014 Shares
When I acquired Shoney's Restaurants a decade ago, I was presented with an opportunity and a challenge to bring this 70-year-old iconic American brand back to its glory days.
  • David Davoudpour
  • 12,238 Reads 2 Shares
Utah-based Four Foods Group acquires 48 Little Caesars in Alabama and Louisiana. The company now operates 97 restaurants throughout Utah, Arizona, Nevada, Colorado, Alabama, and Louisiana.
  • Multi-Unit Franchisee
  • 23,258 Reads 5 Shares
Singapore offers U.S. franchisors opportunities for growth
  • Peter Schwarzer
  • 27,943 Reads 45 Shares
Consolidation arguably has been one of the largest and most important trends in the franchise sector in the past few years, and it's not hard to see why.
  • Dean Zuccarello
  • 29,886 Reads 7 Shares
For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.
  • Franchise Update
  • 10,659 Reads 9 Shares
The recent U.S. election cycle, more than any other in recent memory, tapped into deep angst within both major parties and the electorate at large.
  • Carol M. Schleif
  • 30,672 Reads 2 Shares
Husband and wife area developers for Tropical Smoothie Café in Michigan and Ohio are now on the grow in Colorado. They already have 58 locations in their markets and 39 more cafes in development.
  • Multi-Unit Franchisee
  • 32,109 Reads 7 Shares
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
  • John DiJulius
  • 8,410 Reads 1 Shares
Jersey Mike's Subs
SPONSORED CONTENT
Jersey Mike's Subs
SPONSORED CONTENT
Jersey Mike's Subs
SPONSORED CONTENT
Your ability to stay focused on your strategic plan and leverage your resources of time, people, and money efficiently is essential to successfully growing your multi-unit operation.
  • Jeff Bannon
  • 27,409 Reads 7 Shares
Shoney's, founded in 1947, is banking on a complete makeover with a new menu, a new look, and a full beverage bar.
  • David Davoudpour
  • 8,875 Reads 10 Shares
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • Eddy Goldberg
  • 6,475 Reads
Veronica Jordan was determined to trade in her 9-to-5 desk job for something more creative and profitable. In 2012, after searching for 3 years, she came across a Facebook ad that inspired her to unleash her inner entrepreneur.
  • Danielle Buenrostro
  • 33,430 Reads 9 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,475 Reads 1 Shares
I have had the good fortune to experience and witness many professionals who truly know how to serve. However, one person in particular consistently blows me away by how he builds rapport instantly with strangers and learns so much about them in only a short conversation.
  • John (and Bo) DiJulius
  • 29,641 Reads 12 Shares
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • John DiJulius
  • 4,497 Reads 3 Shares
La Madeleine Turning to Refranchising and Looking for Multi-Unit Operators to Spur Rapid Growth in an Effort to Double the Brand's Size in 5 Years.
  • Multi-Unit Franchisee
  • 26,035 Reads 369 Shares
Marco's Pizza Teams Up With Multi-Unit Franchisee and Area Representative To Ramp Up the Brand's Growth in Montana.
  • Multi-Unit Franchisee
  • 27,751 Reads 1 Shares
After you've sold a franchise, your next job is support!
  • Marc Collopy
  • 6,107 Reads 4 Shares
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,855 Reads 1,023 Shares
Harry Rose, founder and chairman of The Rose Group, is a winner. In 2016, for the second year in a row, Applebee's named Rose its Franchisee of the Year.
  • Danielle Buenrostro
  • 37,846 Reads 27 Shares
We often hear about the wage gap. But one emerging reality from the trend of the flexible economy is a tax classification gap.
  • Jocelyn Mangan
  • 32,171 Reads 8 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,353 Reads 1 Shares
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • Kay Ainsley
  • 2,878 Reads 1 Shares
Control and project a positive image in the communities where you operate franchise locations. Generating respect can make you a "local hero" and boost your business.
  • Dan Schneider
  • 32,528 Reads 1 Shares
Senator files regulatory reform bills in an effort to counter numerous regulations that burden franchisees and other small business operators.
  • Multi-Unit Franchisee
  • 28,928 Reads 1 Shares
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 4,406 Reads 2 Shares
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • Eddy Goldberg
  • 2,300 Reads
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