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Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • Eddy Goldberg
  • 6,537 Reads
Veronica Jordan was determined to trade in her 9-to-5 desk job for something more creative and profitable. In 2012, after searching for 3 years, she came across a Facebook ad that inspired her to unleash her inner entrepreneur.
  • Danielle Buenrostro
  • 33,514 Reads 9 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 6,544 Reads 1 Shares
I have had the good fortune to experience and witness many professionals who truly know how to serve. However, one person in particular consistently blows me away by how he builds rapport instantly with strangers and learns so much about them in only a short conversation.
  • John (and Bo) DiJulius
  • 29,679 Reads 12 Shares
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • John DiJulius
  • 4,545 Reads 3 Shares
La Madeleine Turning to Refranchising and Looking for Multi-Unit Operators to Spur Rapid Growth in an Effort to Double the Brand's Size in 5 Years.
  • Multi-Unit Franchisee
  • 26,084 Reads 369 Shares
Marco's Pizza Teams Up With Multi-Unit Franchisee and Area Representative To Ramp Up the Brand's Growth in Montana.
  • Multi-Unit Franchisee
  • 27,810 Reads 1 Shares
After you've sold a franchise, your next job is support!
  • Marc Collopy
  • 6,154 Reads 4 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,895 Reads 1,023 Shares
Harry Rose, founder and chairman of The Rose Group, is a winner. In 2016, for the second year in a row, Applebee's named Rose its Franchisee of the Year.
  • Danielle Buenrostro
  • 37,953 Reads 27 Shares
We often hear about the wage gap. But one emerging reality from the trend of the flexible economy is a tax classification gap.
  • Jocelyn Mangan
  • 32,263 Reads 8 Shares
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,441 Reads 1 Shares
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • Kay Ainsley
  • 2,914 Reads 1 Shares
Control and project a positive image in the communities where you operate franchise locations. Generating respect can make you a "local hero" and boost your business.
  • Dan Schneider
  • 32,592 Reads 1 Shares
Senator files regulatory reform bills in an effort to counter numerous regulations that burden franchisees and other small business operators.
  • Multi-Unit Franchisee
  • 28,949 Reads 1 Shares
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • Kerry Pipes
  • 4,437 Reads 2 Shares
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • Eddy Goldberg
  • 2,326 Reads
Eddie Rodriguez, one of the 10 largest Wendy's franchisees, says he has never worked a day in his life. After 43 years in franchising, Rodriguez continues his relentless dedication to growing a brand he believes in--and in expanding it beyond his company's 179 Wendy's locations in Florida, New Mexico, and Texas.
  • Danielle Buenrostro
  • 42,621 Reads 12 Shares
Allan Young will tell you straight up that his job begins and ends with accountability. It's just the way the 46-year-old CEO of Noble Brands sees it.
  • Kerry Pipes
  • 3,589 Reads 8 Shares
The chip card (EMV) deadline passed in October 2015. Yet according to industry accounts, fewer than 50 percent of retail and restaurant outlets were set up by the end of December 2016 to accept cards this way.
  • Tom Epstein
  • 41,608 Reads 3 Shares
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • Kerry Pipes
  • 2,749 Reads 1 Shares
Vocelli Pizza
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Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
SPONSORED CONTENT
The only guaranteed way to be prepared for a change in leadership that doesn't create culture shock is through forethought and planning.
  • Kendall Rawls
  • 42,647 Reads 3 Shares
Franchisees need to be telling their story to legislators and the public. It's one of the best ways to eliminate misperceptions about how small businesses operate.
  • Multi-Unit Franchisee
  • 37,087 Reads 2 Shares
Want more multi-unit growth in your system? Try these four tips!
  • Kay Ainsley
  • 2,631 Reads
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at cost per lead and cost per sale.
  • Eddy Goldberg
  • 5,417 Reads
Al Bhakta is proof that friends can be successful in business together. As managing director of the Dallas-based Chalak Mitra Group of Companies, Bhakta is one of seven longtime friends who have made wise business decisions together through the years.
  • Danielle Buenrostro
  • 50,512 Reads 16 Shares
Following the unexpected results of the U.S. presidential election in November, U.S. franchisors that our company assists in taking their franchises global, asked us to assess the impact on international franchising in key countries.
  • William Edwards
  • 4,185 Reads 1 Shares
K'Zell "Zelly" Wesson took his pro basketball career global more than 17 years ago. He currently plays in Turkey as a forward for Afyonkarahisar Belediyespor, a team in the Turkish Basketball League. But the 6-foot-7-inch Wesson is also making sure he's got game as he nears the end of his playing days--by investing in and growing a chain of Workout Anytime fitness gyms in the USA.
  • Kerry Pipes
  • 44,255 Reads 364 Shares
CFA Day Forum will feature pro-business Congresswoman Virginia Foxx as keynote speaker. The event will also offer franchisees the opportunity to walk the halls of Congress and meet with representatives.
  • Multi-Unit Franchisee
  • 33,735 Reads
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
  • Franchise Update
  • 5,066 Reads 1 Shares
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