Social media review sites such as Yelp can provide challenges and opportunities for savvy multi-unit operators to take their business reviews and online image into their own hands.
- Jenna Oltersdorf
- 20,337 Reads 2 Shares
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
- Chen Katz
- 2,221 Reads 2 Shares
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
- Daniel Lieberman
- 2,915 Reads 6 Shares
Recently, I had the pleasure of working with Dave Ridley, who spent 27 years with Southwest Airlines as a senior executive in a variety of operational, commercial, and staffing roles.
- Jason Conrad
- 21,496 Reads 1,014 Shares
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
- Bill Edwards
- 9,057 Reads 4 Shares
The fast casual space is one that continuously evolves to meet consumer demands. From restaurant design to ordering methods and digital advancements both in-store and online, brands are continually undergoing changes to keep their dynamic guest base happy... and full.
- Christine Specht
- 7,048 Reads 1 Shares
New Technomic Study Finds That Consumers Blame Restaurants For Third-party Delivery Service Mistakes
- Multi-Unit Franchisee
- 17,726 Reads 14 Shares
Staying On Top Of Technology Is Key To Recruiting And Retaining Top Talent And Building An Organization That Lasts.
- Dan Schneider
- 24,122 Reads 1 Shares
Giving back to the communities you serve builds customer engagement, brand reputation, and contributes to system growth and franchise development. Three franchise CEOs tell how they do it.
- Steve Olson
- 6,492 Reads
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
- By Eddy Goldberg
- 3,104 Reads 4 Shares
Popeyes Louisiana Kitchen multi-unit franchisee Ali Shahid Butt learned long ago that success in business depends on other people.
- Helen Bond
- 29,640 Reads 8 Shares
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
- Franchise Update
- 5,367 Reads 1,014 Shares
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
- John DiJulius
- 19,889 Reads
New Study Finds That Multi-Unit Franchisees Have More Satisfaction And Enjoy Operating Their Business More Than Single Unit Operators. And Because They Have More Invested, They Have Higher Expectations For Their Franchisor
- Multi-Unit Franchisee
- 22,071 Reads 1 Shares
Financing Equipment For Your Franchise Locations Can Be A Big Investment. Here Are 5 Key Considerations To Make When Considering Financing Or Leasing Options.
- Biz Durling
- 14,527 Reads 13 Shares
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
- John Tschohl
- 6,207 Reads
Social media marketing news you can use. This week: 1) 55% of Google users can't tell the difference between the search results and the ads; 2) Augment your business's reality with Pokémon Go marketing tips; 3) Google's Adword format revision requires marketers to comply by Oct. 26; 4) Pinterest—debunking 11 myths that may be holding you back.
- Daniel Lieberman
- 2,833 Reads
For Sunny Ghai, the key to multi-brand franchisee success is creativity. The founder of family-owned Ghai Management Services operates 7 brands, including 60 Burger Kings in 4 states.
- By Helen Bond
- 30,057 Reads 2 Shares
Multi-Unit Franchising Conference Will Be Chaired By Guillermo Perales, the largest Latino franchise operator in the U.S.
- Multi-Unit Franchisee
- 28,224 Reads 2 Shares
Sibling Partnerships In Business Can Be Challenging And Even More Complicated When Trying To Draw Lines Between Personal And Business Relationships.
- Champ and Kendall Rawls
- 20,013 Reads 1,014 Shares
Franchise recruitment has changed, but has your sales process? These tips from 10 franchise sales pros show how to adapt to today's prospects.
- 5,283 Reads 2 Shares
One of the strategies multi-unit franchisees Brooke and Les Wilson practice to keep both their marriage and their business on track is to keep each in its proper place.
- Helen Bond
- 24,499 Reads 1 Shares
Good data is a competitive advantage in today's marketplace. Jim DiRugeris, Goddard Systems' VP of franchise development, tells how his brand is incorporating data into its franchise recruitment process.
- Jim DiRugeris
- 6,313 Reads 17 Shares
Franchising has proven to be a successful and popular business model since its mainstream inception many decades ago. Three constants have fueled its growth: the desire to expand, the need for capital to fuel that expansion, and the goal of operating seamlessly across large geographical distances.
- Dean Zuccarello
- 23,110 Reads 4 Shares
New survey highlights how young consumers want food that is tasty and affordable, made with quality ingredients, and offered in a social environment.
- Multi-Unit Franchisee
- 18,541 Reads 9 Shares
Jesse and Charles Keyser are two brothers who operate franchise units for three brands--Little Caesars, Sport Clips, and Oxi Fresh Carpet Cleaning. They've built their business by leveraging Jesse's salesmanship and drive, Charles' operational skills and passion for food, and a dedicated approach to their business philosophy.
- Multi-Unit Franchisee
- 17,092 Reads 20 Shares
When an EF4 tornado ripped through the northeastern Dallas suburb of Rowlett the day after Christmas last year, the people at a McAlister's Deli a mile away knew just what to do.
- Helen Bond
- 23,473 Reads 1 Shares
Ashley Morris and childhood friend Jason Smylie were not afraid to take on the world when they graduated from college in their early 20s.
- Kerry Pipes
- 5,736 Reads 2 Shares
If your business is on a calendar year, you've finished your first-quarter operations. Hopefully, your accountant or bookkeeper gave you your financial reports by April 15--both an income statement and a balance sheet--and you spent time reviewing them.
- Rod Bristol
- 18,873 Reads 1 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
- Franchise Update
- 4,933 Reads 1,021 Shares
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