Fitness Feature Articles

Fitness Feature Articles

Franchise Sector Showcase

Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

In 1993, Grant Simon had his heart and mind set on identifying a franchise he could commit to. He found it while getting a haircut.
  • John Carroll
  • 5,490 Reads 12 Shares
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
  • Steve Olson
  • 3,586 Reads 1 Shares
With her high energy and positive attitude, it's no surprise that Linda Fong is a successful multi-brand, multiunit franchisee. However, like many franchisees, she's not one of those who made a plan and followed a straight line to that success. But it's the detours and her individualism that have taught her what she needed.
  • Eddy Goldberg
  • 3,539 Reads 15 Shares
Ask any small business owner in the country how important customer retention and loyalty are and they'll tell you they rank right up top of the list of business priorities. It's no different in franchising.
  • Kerry Pipes
  • 3,393 Reads 76 Shares
Franchisees aren't the only ones with more than one brand these days. Increasingly, franchisors are getting into the act as they see the value in selling multiple brands from under one corporate roof.
  • Eddy Goldberg
  • 4,224 Reads 1 Shares
Kahala Corp. moves fast. When we first spoke with Chris Prasifka in late March, he was executive vice president to the CEO. Two weeks later he was president of Kahala Franchise Corp.--and charged with leading the franchisor and its 13 brands from 4,600 units to 10,000 units by the end of 2010 (an average of 170 units every month for 32 months).
  • Eddy Goldberg
  • 5,327 Reads 133 Shares
The former Soviet Union was a frightening frontier for expanding businesses in the early- to mid-1990s. The former communist country was experiencing growing pains as it left behind decades of closed existence and began embracing a new economy built around more of a free market-based environment. And it was just this setting that Jake Weinstock and Paul Kuebler dived into headfirst.
  • Kerry Pipes
  • 7,879 Reads 1,014 Shares
Even 10,000-unit gorillas have an Achilles' heel. For Curves, the number-one women's fitness and weight loss franchise, its own success is now biting it in the ankle. Competitors of all sizes and shapes have sprung up, offering women an ever-increasing array of options for losing weight and staying fit.
  • Eddy Goldberg
  • 3,299 Reads 117 Shares
There’s probably not a bigger franchise opportunity in America...literally. Weight loss franchises not only help individuals change their lives, live longer, and more healthfully, but also offer high earning potential for franchisees who are interested in a piece of the $46 billion weight loss franchise industry.
  • Kerry Pipes
  • 2,157 Reads 3 Shares
Last Saturday, mom and dad packed the kids into the minivan and headed out to the fitness center (Curves for her and Athletic Republic for him). First they dropped the kids off (one at Huntington Learning Centers, the other at Abrakadoodle). Before they left, they'd made sure the woman from Bathfitters knew exactly what they wanted done with their new shower, and reminded the man from Spring-Green to cut the back lawn extra short this week.
  • Eddy Goldberg
  • 4,503 Reads 1 Shares
1987 was a good year for franchising. Up to then, franchising was young, brash, and not always professional. Franchises weren’t much concerned with history. They were built mostly by young entrepreneurs who saw an opportunity and grabbed it, looking forward, not backward. The first 30 years of modern business format franchising had the feeling of the Wild West (like the Internet of the last 10 years).
  • Eddy Goldberg & Ripley Hotch
  • 3,562 Reads 9 Shares
Jersey Mike's Subs
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When Liz Goodwin of Durham, N.C., was announced as the Curves Franchisee of the Year for the Southeastern Region last October, a cry went up from across the Las Vegas hotel ballroom.
  • Debbie Selinsky
  • 4,092 Reads 20 Shares
Mike Snyder, who grew up in Michigan and spent most of the last 20 years in and out of California, began work after college as a driver for FedEx in the early ‘80s. He ended up as vice president of the company's eastern region, responsible for $2 billion in revenue and more than a thousand employees.
  • Ripley Hotch and Debbie Selinsky
  • 3,005 Reads 5 Shares
William Monk, Burzynski's ideal AD, was born in Farmville, N.C. He grew up around the family tobacco business his grandfather had started in the 1900s, and went to college to prepare to be part of it. He earned a degree in economics at the University of North Carolina at Chapel Hill, and later got his MBA down the road at Duke University in Durham.
  • Ripley Hotch and Debbie Selinsky
  • 3,114 Reads 1 Shares
Conventional wisdom has it that young franchises are jumping on the area developer bandwagon to grow quickly and establish their presence in the most efficient way.
  • Ripley Hotch and Debbie Selinsky
  • 3,468 Reads 137 Shares
Innovation has played a progressive role in franchising since the beginning. Over the years, there have been new spins and fresh angles on all kinds of products, services, and concepts. As if there were any doubt, consider the more than 300 new franchise concepts introduced last year alone, according to franchise research firm FRANdata.
  • Kerry Pipes
  • 5,037 Reads 182 Shares
Mr. Rogers, of children's television fame, would have felt right at home at the Franchise UPDATE's 8th Annual Leadership & Development Conference--The Playbook: Winning Strategies for Franchise Success. No one would have raised an eyebrow at the close of the conference if they'd heard his reassuring voice in the hotel lobby singing those familiar words: "It's such a good feeling..."
  • Kerry Pipes
  • 3,541 Reads 1 Shares
Are you looking for the biggest loser? You're not alone. Millions of Americans are searching for a gym or fitness center to help them drop that spare tire and get into shape.
  • Kerry Pipes
  • 2,383 Reads 7 Shares
If you're looking to add women franchisees--and according to every statistic, you should be (more are looking, and more have the means and skills), then you should know what women want (our apologies to the movie).
  • Linda C. Ray
  • 4,489 Reads 25 Shares
Retail is huge. Franchising is huge. And, of course, holiday shopping is huge. Add all that up, and opportunities for retail franchises are tremendous--especially in the last four to six weeks of the year.
  • Eddy Goldberg
  • 2,390 Reads 1,014 Shares
Americans love to have fun--and despite their bulging waistlines, they also like to keep fit--or spend money trying! Between these two trends there's a lot of room for franchise growth--whether for seniors, juniors, or in-betweens!
  • Eddy Goldberg
  • 2,633 Reads 9 Shares
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In 1963, women's advocate Betty Friedan wrote in her book, The Feminine Mystique, that women were preparing to break new barriers. Friedan lived to see her prophecies come true before her death earlier this year. And nowhere are the broken barriers more apparent than in multi-unit franchising.
  • Linda C. Ray
  • 4,101 Reads 1 Shares
"If you're not moving forward, you're standing still," goes the old business axiom. In franchising, expansion is one way of moving forward. Whether you're a start-up organization or a player who's been around a while, growth through new sites is an objective--and when it comes to successful site selection tactics and techniques, consider the following approaches.
  • Kerry Pipes
  • 4,184 Reads 1,014 Shares
Big money, in the form of private equity, is finding a home in franchising, and bringing big promise to area developers and multi-unit operators-and to franchisors and franchise executives as well.
  • 5,073 Reads 1 Shares
Linda Fong loves franchising. Not only does she own three Liberty Fitness locations, but one Fast Signs franchise and a Phlato's Closet store. "I can grow the other businesses by increasing sales," Fong says. "I'm opening more fitness locations because that's how I can grow that business."
  • Linda Ray
  • 4,124 Reads
When Linda Burzynski was offered the CEO slot at Liberty Fitness, the franchising veteran says she hesitated, in part because she didn't feel she was in the best shape, physically, to head up a health and fitness organization.
  • Debbie Selinsky
  • 5,371 Reads 23 Shares
As the American waistline has continued to expand, more and more people are turning to fitness centers to help them lose weight. Statistics show that more than 60 percent of all Americans are overweight. A 2004 report by nonprofit research group RTI International and the Centers for Disease Control and Prevention estimates that obesity costs the United States as much as $75 billion in medical expenditures annually. "With the cost of health care being what it is, people want to make it a priority to take care of themselves," says Shirley Archer, an author, speaker, and health and wellness educator for the Health Improvement Program at Stanford University. Consequently, fitness-related franchises are rapidly growing to fill this niche.
  • 3,964 Reads 7 Shares
Time for my annual "just got back from the IFA Convention" column. I saw lots of my lawyer friends while there-also met a lot of suppliers, franchise consultants, academicians, journalists, and franchisees. Occasionally, I even came a cross a franchisor. Didn't see too many psychologists, however. Why not?
  • Lawrence Bivins
  • 4,043 Reads 9 Shares
When it comes to evaluating a potential area developer, don't marry for money, say franchisors. With money as a given, look for that indefinable "fit" and you're golden for the long haul.
  • Eddy Goldberg
  • 4,890 Reads 187 Shares
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