Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,601 Reads
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,936 Reads 558 Shares
If I know anything about franchisees, it's that they have lists for everything, from daily kitchen cleaning practices to employee entrance procedures.
  • Joe Durfey
  • 7,216 Reads 1,023 Shares
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 5,172 Reads 1,014 Shares
Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.
  • Kerry Pipes
  • 4,397 Reads 1 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
  • Franchise Update
  • 2,782 Reads 42 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,338 Reads 227 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,758 Reads 1,014 Shares
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,267 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,605 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,546 Reads 1 Shares
Hungry Howie's Pizza
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The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,557 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,952 Reads
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,572 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,854 Reads 316 Shares
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,895 Reads 272 Shares
David Grimaud grew up in the car repair business. His father, Joe, operated a Midas shop in Alexandria, La., where David spent many days working as a teenager.
  • Kerry Pipes
  • 7,304 Reads 105 Shares
"What are your goals?" is the common question I present to clients and prospects.
  • Loyd H. Rawls
  • 3,850 Reads
Sam Ballas waxes eloquently--and passionately--about East Coast Wings & Grill, the company he acquired in 2001.
  • Kerry Pipes
  • 4,762 Reads 9 Shares
Operating a successful franchise business is challenging enough. Add in family members and things can get really interesting.
  • Michele Chandler
  • 8,421 Reads
I am often asked how I define exceptional customer service. Here it is in a nutshell: Speed, price, and technology--all built around service.
  • John Tschohl
  • 5,039 Reads 32 Shares
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Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 3,862 Reads
Just as history has a way of repeating itself, Ralph Askar has a way of leaving his mark on organizations. He's doing it again with Instant Imprints.
  • Kerry Pipes
  • 4,971 Reads
To Glenn Mueller, franchising at its core is a partnership. And as the largest single franchisee in the Domino's Pizza system at 135 units, he's a great partner to have.
  • Kerry Pipes
  • 20,367 Reads 6 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 6,845 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 6,513 Reads 1 Shares
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 3,764 Reads 117 Shares
Do you know how many days it takes from signing until your franchisees can begin collecting revenues?
  • Keith Gerson
  • 4,088 Reads 1 Shares
This past August marked a milestone for Randy Shacka and for Two Men and a Truck: Shacka not only became the first non-family president of the Michigan-based franchisor, he also did it at the only company he's ever worked for--and at just 33.
  • Kerry Pipes
  • 5,490 Reads 351 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 6,192 Reads
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