Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Network systems attackers, as well as less-dangerous (though still nefarious) hackers, never rest in their ongoing quest to compromise franchise computer systems and capture a share of the billion-dollar bounty of stolen credit card data.
  • David Ellis
  • 6,737 Reads
Jack Riggs didn't follow a simple straight line to franchising. In fact, it was rather crooked. But as it turned out, every twist and turn in his life helped him become the successful entrepreneur he is today.
  • John Carroll
  • 5,851 Reads 1 Shares
Technology is always changing as new trends or new tools continually impact the way businesses operate.
  • Amanda Richardson
  • 12,109 Reads 1 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 4,868 Reads 52 Shares
As we've seen in high-definition in the past few months--from the natural and man-made disasters in Japan, to the rolling upheavals across North Africa and the Middle East, to the volatile whipsaws in food and energy prices--the factors that must be accounted for while structuring financial affairs are much more complicated than ever before.
  • Carol Clark
  • 7,466 Reads 1,023 Shares
The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
  • Steve Olson
  • 5,708 Reads 121 Shares
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
  • Scott Klososky
  • 8,386 Reads 1,023 Shares
Franchise Payments Network processes payments for more than 120 franchise chains across the retail, restaurant, service, and lodging sectors. This makes us uniquely positioned to provide a snapshot of the economy in franchising. Over the next few issues we are going to drill down and decipher what we are seeing in payment trends in the franchise space, with the goal helping you make better operational and marketing decisions. Let's begin with a 30,000-foot look at how consumers pay for transactions in franchise businesses
  • Tom Epstein
  • 6,582 Reads
Last month I discussed three steps for businesses to get started in social media.
  • Erica McClenny
  • 9,055 Reads 2,317 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,269 Reads 183 Shares
Franchisors and franchisees will always face the challenge of living harmoniously in two business worlds that are not quite the same.
  • Steve Olson
  • 2,690 Reads 3 Shares
Potbelly Sandwich Works
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As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 7,102 Reads 1 Shares
When Shelly Sun and her husband JD founded BrightStar, their full-service healthcare staffing agency in 2002, the concept was rooted in their experiences searching for quality care for JD's sick grandmother. "We were managing multiple relationships and thought how great it would be to have one company handle the entire continuum of care," says Sun, CEO of BrightStar.
  • Debbie Selinsky
  • 7,230 Reads
In the course of my speaking and consulting engagements, I've found that many franchisees have given up even trying to get meaningful references on promising job applicants. From the frustrating experiences recounted to me by others and my own company's policy, I know that most employers will report only dates of employment and the starting and ending wage or salary figures.
  • Mel Kleiman
  • 8,082 Reads 1 Shares
Allow me to share something that is staggering to me. I spend thousands of dollars a year with many companies that have no idea I exist - and so do you.
  • Scott Klososky
  • 2,055 Reads 2 Shares
In launching Naked Pizza, our argument has never been that a healthier pizza is going to save the day, but rather that every "new" business should and can have a social strategy--a strategy that positively affects someone or something along the continuum. If you don't, then maybe you don't have a business. To us, mission, profit, and scale are inseparable. So far, so good.
  • Robbie Vitrano
  • 3,910 Reads 58 Shares
Listening is one of the fundamental principles of social media and Web 2.0.
  • Franchise Update
  • 2,556 Reads 5 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
  • PRESS RELEASE
  • 2,808 Reads 1 Shares
In early 2008, Moe's Southwest Grill was still something of a newcomer in Mexican fast-casual segment. But in the eight years since it had been founded, not much new work had been done on either the restaurant prototype or its menu. So when Focus Brands acquired the franchisor in August 2007, then CEO Steve Romaniello reached out to Paul Damico to see if he was interested in not just running the brand, but freshening it up and reenergizing it.
  • John Carroll
  • 19,777 Reads 2 Shares
Terri Miller knows how marketing is supposed to work. She has served as the marketing director in the travel franchise division at Carlson Companies and spent time on the agency side where she worked with clients such as Century 21 and Toro.
  • Kerry Pipes
  • 10,222 Reads 2 Shares
The Great Recession has shifted the thinking and behavior of consumers, forcing franchise brands to respond with changes of their own as they try to keep up with the new normal. Indeed, no discussion of franchise trends in 2011 and multi-unit operators' favorite brands can begin without a nod to the recent economic turmoil and its residual short and long-term effects.
  • Kerry Pipes
  • 6,854 Reads 4 Shares
Movita Juice Bar
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Mobile applications and technologies provide the ability to significantly improve customer experience shopping at franchise stores. The mobile device provides many opportunities for advertising, customer engagement, and most important, sales. Franchises will uniquely benefit from these capabilities along the entire spectrum, from brand marketing to closing the sale.
  • Conrad Sheehan
  • 3,754 Reads 75 Shares
Core values are today's "X factor" in franchise development. To succeed in this business, franchisors must effectively position their concept in the marketplace, offering compelling benefits to both customers and potential franchise buyers. By creating a dynamic culture you'll add a powerful dimension to your brand, which can catapult your organization beyond the competition.
  • Steve Olson
  • 3,719 Reads 15 Shares
Glenn Miller's first look at the franchising business came in the early 1990s, when the British Chartered Accountant's brother, an attorney, wound up with six Arby's in Central Illinois. It didn't take a rocket scientist to see some of the problems that needed fixing.
  • John Carroll
  • 6,606 Reads 133 Shares
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations.
  • Scott Klososky
  • 2,731 Reads 35 Shares
Menchie's, the Encino, California-based frozen yogurt franchise brand, is turning to technology to separate itself from the competition while building an even stronger bond with its customers.
  • Franchise Update
  • 3,672 Reads 63 Shares
For more than 20 years Rick Huffman and his two partners--Sam Catanese and Marc Williams--have been building things. They've developed shopping centers, hotels, apartment complexes, a large stock of affordable housing units, and Branson Landing, a $400 million mixed-use project in Branson, Mo.
  • John Carroll
  • 6,771 Reads 2 Shares
Distinguish your franchise by knowing what creates steadfast customer loyalty to your brand. Franchisees profit from this consumer connection, which drives repeat business. At American Advertising Distributors I capitalized on our point of differentiation by arming our retail clients with marketing intelligence that was superior to any other service at the time, producing more successful campaigns for their businesses. I bragged to prospective franchisees about our powerful corporate research and development, which was instrumental in our 82 percent customer retention rate. Our retail market craved expertise for building their businesses, and our system delivered the goods beyond their expectations. We had raving customers who championed our brand because we provided them what they wanted.
  • Steve Olson
  • 3,418 Reads 1,023 Shares
Senior care is one of the hottest growth segments in franchising today. The demand for senior care services, both medical and non-medical, has been growing by leaps and bounds, in tandem with the growth of the country's aging population, who are living longer, staying healthier, and remaining more active than any seniors in history.
  • Eddy Goldberg
  • 5,179 Reads
There is no denying the impact technology has had on business. It has allowed companies to market and sell their products and services to customers in every corner of the world, and to do so 24 hours a day, seven days a week.
  • John Tschohl
  • 11,555 Reads 995 Shares
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