Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Thinking of buying a new franchise? Here are 5 questions to ask the prospective franchisor in order to determine if they will support you with financing.
  • Mike Rozman
  • 12,808 Reads
Last year the headline on our Annual Lead Generation Survey story in Franchise Update magazine read: "Adapt or Die."
  • Eddy Goldberg
  • 5,776 Reads 225 Shares
Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
  • Eddy Goldberg
  • 6,021 Reads 1,014 Shares
Amit Kleinberger rattles off the business start-ups he's launched like a general listing the cities he's seized.
  • John Carroll
  • 31,932 Reads
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 2,582 Reads 63 Shares
The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 3,667 Reads 5 Shares
Every business that accepts credit/debit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS).
  • Paul Arceneaux
  • 7,468 Reads 1,014 Shares
I often comment that technology is just a tool. It's not magic, nor mysterious, it is just a tool.
  • Scott Klososky
  • 4,557 Reads 138 Shares
Each day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 5,204 Reads 1,023 Shares
In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,185 Reads 8 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 8,913 Reads
MY SALON Suite
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MY SALON Suite
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You may not know it yet, but you are at war. An unprecedented battle rages over what you are entrusted to protect: your customer's credit card data.
  • David Ellis
  • 5,388 Reads 61 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 3,022 Reads 4 Shares
It's a smooth ride when you have the right franchisees in your system. But what do you do with those frustrated franchisees that "aren't making it happen?"
  • Steve Olson
  • 3,006 Reads 5 Shares
Technology has allowed us to track our lead sources, assist us in buying advertising, organize our day, notify us when to make a call, and send emails.
  • Marc Kiekenapp
  • 3,373 Reads 23 Shares
Lenny's Sub Shop President Brent Alvord lends new meaning to the term, well-rounded: an MBA in finance from the University of Memphis, 15 years as an executive with organizations such as Burger King, FedEx, and America Online, and a hands-on understanding of the restaurant industry he acquired as a youth working at Subway, Ruby Tuesday's, and Chili's.
  • Debbie Selinsky
  • 4,801 Reads 2 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand?
  • Franchise Update
  • 6,395 Reads 517 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 6,923 Reads 108 Shares
What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 7,486 Reads 649 Shares
In this issue's glimpse into a franchise start-up, I'll share the challenges and the victories I've encountered in attempting to differentiate our emerging EarthFruits Yogurt brand within its red-hot category and the resultant commoditization occurring within the space.
  • Keith Gerson
  • 4,553 Reads 60 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
  • Franchise Update
  • 4,224 Reads 3 Shares
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What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 5,047 Reads 1,021 Shares
Network systems attackers, as well as less-dangerous (though still nefarious) hackers, never rest in their ongoing quest to compromise franchise computer systems and capture a share of the billion-dollar bounty of stolen credit card data.
  • David Ellis
  • 6,807 Reads
Jack Riggs didn't follow a simple straight line to franchising. In fact, it was rather crooked. But as it turned out, every twist and turn in his life helped him become the successful entrepreneur he is today.
  • John Carroll
  • 5,977 Reads 1 Shares
Technology is always changing as new trends or new tools continually impact the way businesses operate.
  • Amanda Richardson
  • 12,201 Reads 1 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 4,907 Reads 52 Shares
As we've seen in high-definition in the past few months--from the natural and man-made disasters in Japan, to the rolling upheavals across North Africa and the Middle East, to the volatile whipsaws in food and energy prices--the factors that must be accounted for while structuring financial affairs are much more complicated than ever before.
  • Carol Clark
  • 7,532 Reads 1,023 Shares
The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
  • Steve Olson
  • 5,771 Reads 121 Shares
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
  • Scott Klososky
  • 8,500 Reads 1,023 Shares
Franchise Payments Network processes payments for more than 120 franchise chains across the retail, restaurant, service, and lodging sectors. This makes us uniquely positioned to provide a snapshot of the economy in franchising. Over the next few issues we are going to drill down and decipher what we are seeing in payment trends in the franchise space, with the goal helping you make better operational and marketing decisions. Let's begin with a 30,000-foot look at how consumers pay for transactions in franchise businesses
  • Tom Epstein
  • 6,667 Reads
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