Technology Feature Articles

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Nurture Leads (and Customers!) Through an Emotional Connection

Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.

Dayna Rothman
2,950 Reads 20 Shares

New Kid In Town: Paul Brown on Spirit of Revitalization to Arby's

Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.

Kerry Pipes
20,347 Reads 2 Shares

Challenge the Pros: Maintaining A Personal, One-On-One Touch With Prospects

At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.

Franchise Update
3,217 Reads 2 Shares

Franchising Fast Lane: Molly Maid's Meg Roberts Transitions From Marketing To Managing

Meg Roberts says her professional career path changed course into the franchising business unexpectedly.

Kerry Pipes
6,893 Reads 2 Shares

Old School Adds New Tricks: Marketing a Mature Brand to Millennials

How do you keep a 75-year-old brand relevant? There is no single answer to that question.

Jack Mackey
5,584 Reads

World Wide Growth: Technology Eases the Path to International Expansion

Technology is critical today to finding, signing, starting up, and growing your international franchise network.

William Edwards
3,991 Reads 75 Shares

Meg Roberts: The Road from Marketing to President

Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.

Kerry Pipes
3,484 Reads 45 Shares

Digital Ordering: Consumers want Technology to Order and Pay for Fast Food

Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.

Multi-Unit Franchisee
8,684 Reads 1 Shares

The Sales Drive: 3 Effective Social Media Strategies that can Help Build Sales

Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.

Scott Klososky
4,681 Reads 96 Shares

Lead Generation Success: Measure Results To Improve Performance

What you don't know, you can't measure. And what you can't measure, you can't improve!

Steve Olson
3,720 Reads 94 Shares

Keeping a Personal Touch in an Era of Automation

We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.

Kurt M. Landwehr
2,465 Reads 1,021 Shares

ADVERTISE

SPONSORED CONTENT

ADVERTISE

SPONSORED CONTENT

ADVERTISE

SPONSORED CONTENT

Dog Dynasty: Dogtopia is on the Cusp of Major Growth

Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.

Kerry Pipes
5,065 Reads 1 Shares

Challenge the Pros: Using Technology Tools To Improve Your Recruitment/Development Speed

Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.

Franchise Update
3,584 Reads 53 Shares

Franchise Consumer Marketing Conference: Next Week in Atlanta!

The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.

Eddy Goldberg
2,654 Reads 108 Shares

There's a New Environment Dawning: Time to be Nimble as Markets Continue to Change

There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.

Carol Schleif
5,753 Reads 25 Shares

The Pursuit of Innovation: Glenn Mueller's Passion and Innovation Have Helped Make Him Domino's Largest Franchisee

Glenn Mueller is Domino's Pizza's largest single franchisee with 135 units. It's a partnership made in pizza heaven.

Kerry Pipes
18,293 Reads 12 Shares

Data-Driven Marketer: David Buckley Blends The Old With The New

David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.

Kerry Pipes
4,545 Reads

Lead Generation Checklist: Time To Review Your Process?

The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."

Steve Olson
5,897 Reads 558 Shares

Make Payment Security Standard: 7 Tips to Safeguard Your Business from Data Breaches

If I know anything about franchisees, it's that they have lists for everything, from daily kitchen cleaning practices to employee entrance procedures.

Joe Durfey
7,175 Reads 1,023 Shares

Driving Profitability: Multi-Unit Franchisees Bring Spirit Of Optimism to Las Vegas

Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.

Kerry Pipes and Eddy Goldberg
5,089 Reads 1,014 Shares

D-Lite-ful Leader: Franchising Is Such A Great Place To Work

Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.

Kerry Pipes
4,346 Reads 1 Shares

ADVERTISE

SPONSORED CONTENT

ADVERTISE

SPONSORED CONTENT

ADVERTISE

SPONSORED CONTENT

Franchise Consumer Marketing Conference: Only 6 Weeks Away!

The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.

Franchise Update
2,745 Reads 42 Shares

Sears' CMO David Buckley Discusses Franchise Development

David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.

Kerry Pipes
4,320 Reads 227 Shares

Create Your Own, New Box!

If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.

Jack Mackey
5,727 Reads 1,014 Shares

Border Crossing: Navigating the Waters of International Expansion

Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.

William G. Edwards
3,198 Reads 59 Shares

11 Templates To Simplify Your Social Media Marketing Efforts

CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."

Eddy Goldberg
16,585 Reads

CMO Q&A: Sears' David Buckley on the Changing Role of the CMO

As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.

Kerry Pipes
4,518 Reads 1 Shares

CMOs and CIOs: Who's Driving the Digital Marketing Bus?

The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.

Erika Morphy
2,511 Reads 18 Shares

Social Media Roundup - April 2013

Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.